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The Marsden Marketing Blog

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November, 14 2018

Funnel or Flywheel? Who Said It’s One or the Other?

Marketing Strategy Sales and Marketing

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

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October, 02 2018

Sales & Marketing Alignment: It starts with an SLA

Sales and Marketing

Download this post as an infographic. Misalignment = Missed Opportunity The largest opportunity to improve revenue generation today comes from aligning your marketing and sales organizations. Typicall[...] Read More

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September, 19 2018

Breaking Through the Bottom of the Funnel Barrier

Sales Enablement Sales and Marketing Lead Generation

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

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September, 12 2018

Want a better response rate from your prospects? Here are 7 ways to do it.

Sales and Marketing Sales Enablement Business Development

Recently, we gave you  3 tips for spending less time prospecting for new business. But now that you've gotten their attention, how do you get them to respond? Unfortunately, today’s buyers are not ult[...] Read More

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August, 23 2018

How to Spend Less Time Prospecting and More Time Selling

Sales and Marketing Lead Generation Demand Generation

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

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August, 09 2018

3 Steps to Transforming Your Sales Call

Business Development Sales and Marketing

First impressions come once. They will either open doors or close them. So how do you transform your sales organization into a team that keeps doors open by bringing credibility and intelligence to th[...] Read More

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June, 14 2018

Language Arts: Why Marketing and Sales Alignment Starts With Vocabulary

Sales and Marketing B2B Marketing Digital Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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June, 06 2018

How to Create the Perfect Inbound and Outbound Mix

Inbound Marketing Marketing Strategy Sales and Marketing

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 01 2018

Helping is the New Selling. Three Pro Tips to better B2B sales through helping.

Sales and Marketing Marketing Strategy

We’re a boutique B2B marketing agency (read small and targeted), and more than 50% of our prospects come from our digital inbound marketing programs. That means that we frequently get prospects who’ve[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

Demand Generation Content Marketing Digital Marketing B2B Marketing Inbound Marketing SEO Sales and Marketing

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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