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The Marsden Marketing Blog

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June, 14 2018

Language Arts: Why Marketing and Sales Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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June, 06 2018

How to Create the Perfect Inbound and Outbound Mix

Inbound Marketing Sales and Marketing Marketing Strategy

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 01 2018

Helping is the New Selling. Three Pro Tips to better B2B sales through helping.

Sales and Marketing Marketing Strategy

We’re a boutique B2B marketing agency (read small and targeted), and more than 50% of our prospects come from our digital inbound marketing programs. That means that we frequently get prospects who’ve[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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July, 06 2017

The Essential SEO Checklist for SMBs

Sales and Marketing SEO

When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in [...] Read More

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May, 05 2016

Get in Formation: Collect Better Data & Generate More Leads

Lead Generation Sales and Marketing Marketing Automation

Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you han[...] Read More

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April, 21 2016

Pros and Cons: Is HubSpot’s CRM a Fit?

Sales and Marketing Marketing Automation HubSpot

I recently saw an article calling out the phrase “one size fits all” as a lie for - of all industries - hairnets. And goodness knows if hairnets can’t be pushed into that one-size-fits-all box, someth[...] Read More

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December, 01 2015

5 Ways to Mend the Holes in Your Lead Management Process

Sales and Marketing

Many companies have a thoroughly inadequate process of acquiring new leads, driving them through their funnel, evaluating their interest, and passing them to sales. Just let these facts about lead man[...] Read More

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October, 06 2015

If Marketing Isn’t Responsible for ROI, Blame Your Leaders

Sales and Marketing Marketing Strategy

As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...] Read More

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August, 27 2015

MQL to SQL: Defining your Marketing to Sales Process

Lead Generation Sales and Marketing

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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