You need to turn on the faucet, or better yet the fire hose. But how? Trade shows aren’t yielding the results they used to. Sales rep cold-calling productivity is plummeting. You need a different set of lead generation tactics and a new sales playbook.
|Know your ideal customers and what will motivate them to take action.|
|Understand where they go to get credible information and to learn.|
|Maximize a digital infrastructure that attracts, converts, and nurtures them through the decision-making process.|
|Develop engaging content that cuts through the noise and speaks to your prospects’ pain points and aspirations – at each stage of their evaluation.|
|Establish processes for Marketing and Sales to work cooperatively.|
|Select and refine channels to amplify your messages and fuel the process.|
|Measure, track, and optimize all the moving parts.|