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Your B2B Lead Generation Agency

You need to turn on the faucet, or better yet the fire hose. But how? Trade shows aren’t yielding the results they used to. Sales rep cold-calling productivity is plummeting. You need a different set of lead generation tactics and a new sales playbook.

 
 

Marsden Marketing works with clients to design new and more effective lead generation engines based on the following discipline:

more leads one

Know your ideal customers and what will motivate them to take action.

more leads 2 Understand where they go to get credible information and to learn.
more leads 3 Maximize a digital infrastructure that attracts, converts, and nurtures them through the decision-making process.
more leads 4 Develop engaging content that cuts through the noise and speaks to your prospects’ pain points and aspirations – at each stage of their evaluation.
more leads 5 Establish processes for Marketing and Sales to work cooperatively.
more leads 6 Select and refine channels to amplify your messages and fuel the process.
more leads 7 Measure, track, and optimize all the moving parts.

“From the beginning, Marsden Marketing gave us the marketing strategy we needed to move our integrated marketing and lead generation programs forward.”

—George Duffield | VP of Business Development at Naranga

Accelerated lead generation by 400%

Increased organic and inorganic traffic by 38% and conversions by 219%

Generated 1,300 leads with a series of online events.
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Surpassed quarterly lead generation goals by 51.3%
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Ready to supercharge your sales engine?

We have the keys to get you started.

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