You need to turn on the faucet, or better yet the fire hose. But how? Trade shows aren’t yielding the results they used to. Sales rep cold-calling productivity is plummeting. You need a different set of lead generation tactics and a new sales playbook.
![]() |
Know your ideal customers and what will motivate them to take action. |
![]() |
Understand where they go to get credible information and to learn. |
![]() |
Maximize a digital infrastructure that attracts, converts, and nurtures them through the decision-making process. |
![]() |
Develop engaging content that cuts through the noise and speaks to your prospects’ pain points and aspirations – at each stage of their evaluation. |
![]() |
Establish processes for Marketing and Sales to work cooperatively. |
![]() |
Select and refine channels to amplify your messages and fuel the process. |
![]() |
Measure, track, and optimize all the moving parts. |
“From the beginning, Marsden Marketing gave us the marketing strategy we needed to move our integrated marketing and lead generation programs forward.”
Accelerated lead generation by 400%
Increased organic and inorganic traffic by 38% and conversions by 219%
Generated 1,300 leads with a series of online events.
Surpassed quarterly lead generation goals by 51.3%
B2B marketing agency Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Servicing clients worldwide, we are a Salesforce/Pardot partner and the leading HubSpot Platinum partner based in Atlanta, GA.