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The Marsden Marketing Blog

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April, 18 2019

Spring Into Action: Rounding Up All Your Marketing Spring Cleaning Needs

B2B Marketing Marketing Strategy

With spring in full swing, now is a great time to revisit your marketing plan, review your campaigns, and check your sales results. Not only is it a great chance to see what’s working and what isn’t, [...] Read More

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April, 11 2019

Spring Into Action: Hitting Refresh on Your B2B Social Media Profiles

B2B Marketing Marketing Strategy

So far we've shown you how to spruce up your website, prune SEO, and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles.[...] Read More

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April, 04 2019

Spring Into Action: Using an Audit to Declutter Your MarTech Toolbox 

B2B Marketing Marketing Strategy Technology Optimization

You've made it to the third blog of our series. Congratulations! So far we've shown you how to spruce up your website and prune your SEO. This week we're moving on to your MarTech Tools. We’ve entered[...] Read More

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March, 28 2019

Spring Into Action: Pruning Your SEO By Cleaning up Your Links

B2B Marketing Content Marketing Marketing Strategy

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

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March, 21 2019

Spring Into Action: Evaluate and Optimize Your B2B Website

B2B Marketing Marketing Strategy

  Spring has sprung! And with it, our favorite seasonal pastime - spring cleaning!  It’s something most of us do at least once a year. The changing weather and longer days motivate us to begin new pro[...] Read More

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March, 14 2019

The Building Blocks of a B2B Wikipedia Page

Content Marketing Lead Generation Demand Generation

  Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It!  Actually, taking the time to create a Wikipedia page is a lot harder than [...] Read More

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February, 27 2019

4 Reasons Why Your Brand is Failing to Convey its Message

Branding

  We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weig[...] Read More

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February, 19 2019

Is Mobile-First Web Design Right for B2B Companies?

Website Design

Most B2B website traffic comes from desktop machines. But should that stop a B2B company from taking a mobile-first approach to their website design? Some B2B marketers say there's no need to spend ma[...] Read More

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February, 07 2019

Revving up Demand Generation With Content Syndication

Content Marketing Demand Generation

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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