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The Marsden Marketing Blog

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March, 04 2021

Sales and Marketing: Collaborating to Win for Lead Generation

Demand Generation

  Welcome to another installment of our Demand Generation vlog series. Today we’ll be talking about how your sales and marketing teams can collaborate to win when it comes to attracting and converting[...] Read More

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February, 04 2021

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

Video Marketing

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

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January, 19 2021

Creating a Demand Gen Engine for the Realities of Today

Demand Generation

  If the last year has taught us anything, it’s that nothing is set in stone. The concepts and standards we take for granted can be turned on their heads in the blink of an eye, taking our beloved bes[...] Read More

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December, 17 2020

5 Things to Include in Your Sales Enablement Strategy

Sales and Marketing Sales Enablement

Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...] Read More

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December, 03 2020

How to Craft a Content Marketing Strategy for Professional Services

Content Marketing content marketing strategy

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

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November, 12 2020

How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?

Marketing Strategy Technology Optimization

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

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October, 29 2020

Locating an Elusive Target Audience Creates a Successful Path for Demand Generation

Lead Generation Demand Generation

Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More

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October, 01 2020

The Four Pillars of On-Page SEO

B2B Marketing Content Marketing SEO

When building your website, search engine optimization, or SEO, is likely one of your top priorities – as it should be! A good SEO strategy is more than just a handful of keywords, though; it’s an ent[...] Read More

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September, 17 2020

4 Overlooked Elements That Will Improve Your Email Marketing

Email Marketing

  Take a moment and visualize your email inbox. If you are like most business email users, upwards of 100 emails a day move in and out of your mailbox. For some people, that number is significantly hi[...] Read More

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August, 27 2020

5 Uncommon Things to Include in your Brand Style Guide

Branding

Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

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