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The Marsden Marketing Blog

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July, 09 2020

4 Keys to ABM Success

Marketing Strategy ABM

It's hard to ignore the hype around account-based marketing (ABM). Everywhere you look, it seems like everyone is talking about it. But we can all agree that despite all the commotion and stats toutin[...] Read More

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June, 25 2020

Retargeting Basics – Catching the Ones that Got Away

digital marketing strategy

We’ve all seen it. That ad that follows you around for a couple of days. That reminder from a site you visited last week. That little Easter egg can only mean one thing. You’ve been retargeted. So wha[...] Read More

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June, 11 2020

Looking Ahead: B2B Website Design Trends 2021

Website Design

2021 will be the true beginning of branching out and experimentation in B2B web design. While 2020 has shown us the potential, 2021 will usher in a new era in web design trends. In the decade ahead of[...] Read More

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May, 28 2020

Landing Pages 101: Back to the Basics

B2B Marketing Inbound Marketing Demand Generation

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

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May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

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April, 30 2020

5 Inbound Marketing Mistakes Fintechs Should Avoid

Inbound Marketing

Finance is a heavily regulated space. When you bring technology into the mix, strict rules and guidelines must contend with a rapidly evolving marketplace and constantly escalating demand. To stand ou[...] Read More

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April, 16 2020

Understanding Your Website Traffic Sources

B2B Marketing

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More

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April, 02 2020

B2B Marketing During a Global Crisis

Marketing Strategy

EVERYTHING has changed in the last month. There’s not a single person, organization, or business that hasn’t been suddenly and drastically shaken by the urgent need to fight the pandemic. For many of [...] Read More

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March, 19 2020

8 Tips For Better Website Conversions

Lead Generation Website Design Marketing Strategy

Focusing solely on traffic for your B2B website won’t get you the results that you’re looking for. If you have prospects habitually visiting your website but they never leave their contact information[...] Read More

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March, 12 2020

Why Now is the Best Time to Get HubSpot Sales Hub Professional

Marketing News

You may already use HubSpot for its incredible marketing and CRM functionalities, or you may already use the free (and limited) version of their sales tool, Sales Hub. Separately, these tools can help[...] Read More

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