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May, 18 2023

3 Tips for Google Analytics 4 Success

Reporting & Analytics

Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

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May, 10 2023

How to Connect With Your B2B Audience

Content Marketing

I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

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March, 15 2022

B2B Acquisition Channels to Turn Prospects into Customers | Anne Marsden on the Pathmonk Podcast

B2B Marketing Lead Generation Demand Generation

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at [...] Read More

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November, 19 2021

The Power of Multichannel Marketing

Marketing Strategy Video Demand Generation

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November, 12 2021

Shame on You for Your Poor-Quality Leads

Sales and Marketing Alignment

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

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September, 17 2021

Grade How Well Your Sales and Marketing are Aligned: 7 Areas to Focus on with Practical Tips

Sales Enablement Sales and Marketing Alignment

87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...] Read More

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August, 27 2021

Digital Summit Recap: 16 Demand Generation Tools to Strengthen Your Website

Demand Generation

Didn’t make it to Digital Summit’s in-person conference this year? Don’t worry, we have a roundup of how you can continue to improve your website. Your website is your number one salesperson. It promo[...] Read More

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August, 13 2021

5 Ways to Strengthen Your B2B Visual Branding for 2022

Branding Website Design

2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...] Read More

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July, 16 2021

Core Web Vitals - What Are They and Why Should You Care?

Website Design SEO

Did you notice a drop in web visitors last month? Probably so, and you’re not alone. Read More

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June, 17 2021

Filling the Funnel: Content that Converts

Marketing Automation Marketing Strategy Video Demand Generation

  Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify [...] Read More

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