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The Marsden Marketing Blog

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January, 16 2019

3 LinkedIn Advertising Tips for Successful B2B Demand Generation

Social Media Demand Generation

As we've discussed previously in this blog, LinkedIn provides an incredible opportunity to get in front of B2B prospects. If you're a B2B company focused on growing revenue, then leveraging LinkedIn h[...] Read More

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January, 10 2019

LinkedIn Best Practices for B2B Companies

Social Media

B2B companies must be hyper focused on connecting with their target audience in the right channels. The number of people involved in B2B purchases decisions is 6.8 people on average (CEB), and they ea[...] Read More

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December, 31 2019

Interactive Content Design Turns into a Lead Generation Machine

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 12 hours of content daily, getting them to pay attention to you — much [...] Read More

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December, 20 2018

The Best of the 2018 Marsden Marketing Blog

B2B Marketing

As the end of 2018 quickly approaches, we find ourselves reflecting on the articles and posts we've written throughout the year. Looking back, we focused on a variety of topics within the broader scop[...] Read More

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December, 14 2018

2019 Website Design Trends: Start the New Year with a New Look

Website Design

2019 is the year of visual intrigue, especially when it comes to innovation in B2B website designs. Consider this: Nielson reports that U.S. adults spend nearly half of their day interacting with medi[...] Read More

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November, 29 2018

How to Develop a Marketing Plan that Focuses on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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November, 14 2018

Funnel or Flywheel? Who Said It’s One or the Other?

Marketing Strategy Sales and Marketing

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

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November, 08 2018

How You Can Better Leverage Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

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