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The Marsden Marketing Blog

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May, 16 2019

Are You Ready for LinkedIn's Latest Roadmap Release?

Lead Generation Social Media Marsden Marketing

Marketers have been waiting patiently for the release of LinkedIn’s roadmap this year, and for good reason. For a while now, LinkedIn has been the secret sauce that has pushed the needle on B2B market[...] Read More

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May, 02 2019

The ABCs of Video Ads in PPC

Paid Search Video Marketing Demand Generation

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

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April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

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April, 18 2019

Everything You Need to Know to Clean up Your Marketing

B2B Marketing Marketing Strategy

With spring in full swing, now is a great time to revisit your marketing plan, review your campaigns, and check your sales results. Not only is it a great chance to see what’s working and what isn’t, [...] Read More

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April, 11 2019

2 Steps for Refreshing Your B2B Social Media Profiles

B2B Marketing Marketing Strategy

So far we've shown you how to spruce up your website, prune SEO, and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles.[...] Read More

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April, 04 2019

Declutter Your MarTech Stack With an Audit

B2B Marketing Marketing Strategy Technology Optimization

You've made it to the third blog of our series. Congratulations! So far we've shown you how to spruce up your website and prune your SEO. This week we're moving on to your MarTech Tools. We’ve entered[...] Read More

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March, 28 2019

Getting SEO Back on Track – Starting With Backlinks

B2B Marketing Content Marketing Marketing Strategy

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

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March, 21 2019

Want to Improve Your B2B Website? Start Here

B2B Marketing Marketing Strategy

  Spring has sprung! And with it, our favorite seasonal pastime - spring cleaning!  It’s something most of us do at least once a year. The changing weather and longer days motivate us to begin new pro[...] Read More

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March, 14 2019

The Building Blocks of a B2B Wikipedia Page

Content Marketing Lead Generation Demand Generation

  Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It!  Actually, taking the time to create a Wikipedia page is a lot harder than [...] Read More

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February, 27 2019

4 Reasons Why Your Brand is Failing to Convey its Message

Branding

  We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weig[...] Read More

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