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The Marsden Marketing Blog

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November, 29 2018

How to Develop a Marketing Plan that Focuses on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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November, 14 2018

Funnel or Flywheel? Who Said It’s One or the Other?

Marketing Strategy Sales and Marketing

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

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November, 08 2018

How You Can Better Leverage Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

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October, 11 2018

Content Amplification: How to Expand your Reach Without Breaking the Bank

Content Marketing

Picture this scenario: You’ve spent all week working on a blog. You did your research, put together what you believe is a masterpiece, and now you’re ready to unleash it to the world. A week passes by[...] Read More

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October, 02 2018

Sales & Marketing Alignment: It starts with an SLA

Sales and Marketing

Download this post as an infographic. Misalignment = Missed Opportunity The largest opportunity to improve revenue generation today comes from aligning your marketing and sales organizations. Typicall[...] Read More

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September, 19 2018

Breaking Through the Bottom of the Funnel Barrier

Sales Enablement Sales and Marketing Lead Generation

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

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September, 12 2018

Want a better response rate from your prospects? Here are 7 ways to do it.

Sales and Marketing Sales Enablement Business Development

Recently, we gave you  3 tips for spending less time prospecting for new business. But now that you've gotten their attention, how do you get them to respond? Unfortunately, today’s buyers are not ult[...] Read More

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September, 05 2018

B2B Podcasting: Best Podcasting Tools for Getting Started

Content Marketing Digital Marketing

What do you need to start a podcast? The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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