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The Marsden Marketing Blog

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May, 28 2020

Landing Pages 101: Back to the Basics

B2B Marketing Inbound Marketing Demand Generation

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

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May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

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April, 30 2020

5 Inbound Marketing Mistakes Fintechs Should Avoid

Inbound Marketing

Finance is a heavily regulated space. When you bring technology into the mix, strict rules and guidelines must contend with a rapidly evolving marketplace and constantly escalating demand. To stand ou[...] Read More

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April, 16 2020

Understanding Your Website Traffic Sources

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More

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April, 02 2020

B2B Marketing During a Global Crisis

Marketing Strategy

EVERYTHING has changed in the last month. There’s not a single person, organization, or business that hasn’t been suddenly and drastically shaken by the urgent need to fight the pandemic. For many of [...] Read More

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March, 19 2020

8 Tips For Better Website Conversions

Lead Generation Website Design Marketing Strategy

Focusing solely on traffic for your B2B website won’t get you the results that you’re looking for. If you have prospects habitually visiting your website but they never leave their contact information[...] Read More

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March, 12 2020

Why Now is the Best Time to Get HubSpot Sales Hub Professional

Marketing News

You may already use HubSpot for its incredible marketing and CRM functionalities, or you may already use the free (and limited) version of their sales tool, Sales Hub. Separately, these tools can help[...] Read More

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March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

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February, 06 2020

Measuring ABM: The 3 Metrics that Matter

Marketing Strategy ABM

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

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January, 23 2020

5 Video Marketing Mistakes to Avoid

Digital Marketing SEO Video Marketing

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

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