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The Marsden Marketing Blog

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September, 19 2018

Breaking Through the Bottom of the Funnel Barrier

Lead Generation Sales and Marketing Sales Enablement

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

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September, 12 2018

Want a better response rate from your prospects? Here are 7 ways to do it.

Business Development Sales and Marketing Sales Enablement

Recently, we gave you  3 tips for spending less time prospecting for new business. But now that you've gotten their attention, how do you get them to respond? Unfortunately, today’s buyers are not ult[...] Read More

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September, 05 2018

B2B Podcasting: Best Podcasting Tools for Getting Started

Content Marketing Digital Marketing

What do you need to start a podcast? The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of[...] Read More

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August, 30 2018

B2B Podcasting: How to Start Your Own Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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August, 23 2018

How to Spend Less Time Prospecting and More Time Selling

Lead Generation Sales and Marketing Demand Generation

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

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August, 09 2018

3 Steps to Transforming Your Sales Call

Business Development Sales and Marketing

First impressions come once. They will either open doors or close them. So how do you transform your sales organization into a team that keeps doors open by bringing credibility and intelligence to th[...] Read More

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August, 02 2018

To Gate, or Not to Gate: That is the Question

Content Marketing Lead Generation

Originally published on Medium. For more than a decade now people have been proselytizing the death of email. As early as 2004 there have been articles on the subject, one by John Dvorak titled The De[...] Read More

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July, 26 2018

How to Build a Martech Stack + Template

B2B Marketing Digital Marketing Marketing Strategy

Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...] Read More

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July, 18 2018

5 Digital Marketing Trends Sure to Make an Impact in 2019

Digital Marketing

We all know that digital B2B marketing trends are constantly changing. Here are the top 5 trends gaining momentum that you’ll want to include in your 2019 strategic plans. 1. Predictive/Intent Data B2[...] Read More

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July, 10 2018

6 Tips to Transforming Your B2B Sales Organization

Lead Generation Demand Generation

The only constant in life and business is change. As Benjamin Franklin said, “When you’re finished changing, you're finished.” Business, in particular, has evolved at warp speed over the last decade, [...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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