The Marsden Marketing Blog

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May, 16 2018

How to Analyze Your B2B Website

Website Design Graphic Design

In B2B digital marketing, we find ourselves constantly analyzing websites. We believe that websites are the foundation of digital marketing programs and, therefore, are constantly taking notice of how[...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

B2B Marketing Marketing Strategy Integrated Campaign

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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May, 03 2018

The Top 5 Marketing & PR Events to Attend in Atlanta this May

B2B Marketing

The days are getting longer and the weather is getting warmer. What better way to enjoy your days than attending some of the top marketing and public relations events Atlanta has to offer? In keeping [...] Read More

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May, 01 2018

Helping is the New Selling. Three Pro Tips to better B2B sales through helping.

Sales and Marketing Marketing Strategy

We’re a boutique B2B marketing agency (read small and targeted), and more than 50% of our prospects come from our digital inbound marketing programs. That means that we frequently get prospects who’ve[...] Read More

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April, 25 2018

The Changing Face of Inbound Marketing

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

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April, 18 2018

Will GDPR affect my company? Take this quiz to be sure.

Digital Marketing

General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and companies are trying to figure how this sweeping regulation affects their businesses. Even if you haven't started planni[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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November, 15 2017

4 Ways Your Demand Generation Program Could be Failing

Lead Generation Demand Generation

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

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November, 10 2017

How to Achieve Sales and Marketing Alignment with Demand Generation

Lead Generation Demand Generation

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More

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