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The Marsden Marketing Blog

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April, 02 2020

B2B Marketing During a Global Crisis

Marketing Strategy

EVERYTHING has changed in the last month. There’s not a single person, organization, or business that hasn’t been suddenly and drastically shaken by the urgent need to fight the pandemic. For many of [...] Read More

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March, 19 2020

8 Tips For Better Website Conversions

Lead Generation Website Design Marketing Strategy

Focusing solely on traffic for your B2B website won’t get you the results that you’re looking for. If you have prospects habitually visiting your website but they never leave their contact information[...] Read More

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March, 12 2020

Why Now is the Best Time to Get HubSpot Sales Hub Professional

Marketing News

You may already use HubSpot for its incredible marketing and CRM functionalities, or you may already use the free (and limited) version of their sales tool, Sales Hub. Separately, these tools can help[...] Read More

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March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

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February, 06 2020

Measuring ABM: The 3 Metrics that Matter

Marketing Strategy ABM

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

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January, 23 2020

5 Video Marketing Mistakes to Avoid

Digital Marketing SEO Video Marketing

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

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January, 16 2020

3 Tips to Boost Organic Website Traffic

SEO

B2Bs that want to increase their website traffic should start with organic traffic. The reason is that organic search has 20 times more traffic opportunities when compared to PPC on both mobile and de[...] Read More

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December, 05 2019

Buyer Personas – The Key to 2020 Revenue Growth

Marketing Strategy

If you are like most marketers, your revenue goals have increased for 2020, but your budgets haven’t. Even if you are among the fortunate few with an increased budget to spend, you still need to show [...] Read More

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November, 14 2019

5 LinkedIn PPC Hacks for B2B Companies

Demand Generation

Creating ads for B2B companies can be a challenge in any platform, but LinkedIn has continued to show a lot of promise in the B2B space. If you’re not already building ads on LinkedIn, then you should[...] Read More

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October, 31 2019

Pop-up Ads: The Good and the Bad

Lead Generation

Have you ever gone online to visit a website and BOOM! a pop-up ad appears? How did you feel? Super annoyed or excited to receive exclusive news and deals from this brand? Surveys say it's about a 75/[...] Read More

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