THE MARSDEN MARKETING BLOG

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Posted by Will Walker

Thu, Nov 30, 2017 @ 10:27 AM

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We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provides the framework to ensure marketing campaigns can deliver.

You may be considering shifting your inbound marketing, content marketing, or digital marketing strategy to a demand generation model. With change comes uncertainty, but there’s a bright side: You already have most of the tools you need to make demand generation work. You only need to change your frame of mind related to marketing content, tactics, and analytics.

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4 Ways Your Demand Generation Program Could be Failing

Posted by Anne Marsden

Wed, Nov 15, 2017 @ 10:00 AM

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B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it?

Of course, there’s no single, or simple, answer. One blog post won’t provide a perfect recipe for everyone, but there are four core areas where it’s easy to go astray. These are lessons we’ve learned from personal experience and from working with outstanding B2B marketing and sales leaders.

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How to Achieve Sales and Marketing Alignment with Demand Generation

Posted by Noah Thomas

Fri, Nov 10, 2017 @ 08:30 AM

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The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organization has ignored the armistice and still has feuding sales and marketing departments that are completely siloed, brawling over budgets, and bickering over lead quality, it’s time to consider implementing demand generation.

First, let’s get on the same page with our terminology.

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How to Repurpose Content – And Get More Leads

Posted by Will Walker

Fri, Oct 27, 2017 @ 08:30 AM

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If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons:

  • You need new content but don’t have the resources (time, team, money) to push something out
  • It’s crunch time, you have a lead goal you need to hit and you’re looking for a quick way to get more out of investments you’ve already made

You’re in luck! The Marsden Marketing team strongly believes in repurposing and reusing content to extend its life. There are many benefits, including saving time, increasing return on existing content, and creating breadth of assets across a topic (which helps improve SEO and user experiences). 

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Marketers are Swiping Right on Growth-Driven Design – Are You?

Posted by Lauren DeRamus

Fri, Oct 20, 2017 @ 08:43 AM

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Do you remember dating before modern technology? For most of us, it looked like spending a lot more time in bars and bookstores, sitting through a few awkward dinners, and, if we were desperate –  even taking grandma up on that offer to meet her neighbors’ son.

Well, much like “old school dating,” the traditional web design model can be less than effective in yielding the best results.

Your website is your number ONE sales tool. Yet, according to HubSpot, most websites go stagnant, sitting with no major updates for roughly one and a half to two years after launch. When companies are ready to “jump back in,” the traditional website process is costly, time-consuming, and doesn’t necessarily guarantee a great ROI once you’ve relaunched.

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An Everyday Guide on How to Act on Your Marketing Metrics

Posted by Jeffrey Willis

Thu, Oct 12, 2017 @ 01:08 PM

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All talk and no action.

This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled into organized spreadsheets or beautifully branded PowerPoints, and that's where they go to die.

Yes, we all want to move the needle and push our marketing initiatives toward success, yet it seems that we seldom take the time to sit down, analyze the data, and take a defined action.

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SEO for Video: How to Optimize Your YouTube Channel and Videos

Posted by Charlotte Cook

Thu, Oct 05, 2017 @ 10:00 AM

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I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other elements of your YouTube video.

Since YouTube is the second largest search engine behind Google and is also owned by Google, it’s important to optimize your videos and channel to make it easy for your audience to find your content. Just like Google, YouTube has its own algorithm to rate your videos. Follow these best practices to improve your YouTube channel’s visibility and video rankings.

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Our Most Popular Summer Blogs

Posted by Riah Solomon

Thu, Sep 28, 2017 @ 08:30 AM

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We had a busy summer here at Marsden Marketing, so it’s no surprise the months flew by. In that time, we covered all sorts of inbound marketing blog topics on the Marsden Marketing blog. And we hope you learned a lot – our team sure did! Now that fall is here and potentially even some cooler weather, let’s take a look back at our most popular blogs and the key takeaways from each.

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The Challenges of Bringing Your Dog to Work

Posted by Will Walker

Thu, Sep 21, 2017 @ 09:30 AM

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Lessons from the Digital Marketing Dog Henry

There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, and finding the time to juggle internal work keeps me on my toes. When I started at Marsden Marketing, I knew to expect these typical agency challenges. I was not prepared for a completely different set of challenges related to one of my best pals. 

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What’s next in B2B Marketing? Q&A with Suzanne Moore

Posted by Lauren DeRamus

Thu, Sep 14, 2017 @ 08:00 AM

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Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance. There is more to identifying important trends than acronyms. Your end goals and your marketing strategy need to set the stage and drive your 2018 planning.

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