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The Marsden Marketing Blog

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November, 12 2020

How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?

Marketing Strategy Technology Optimization

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

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October, 29 2020

Locating an Elusive Target Audience Creates a Successful Path for Demand Generation

Lead Generation Demand Generation

Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More

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October, 01 2020

The Four Pillars of On-Page SEO

B2B Marketing Content Marketing SEO

When building your website, search engine optimization, or SEO, is likely one of your top priorities – as it should be! A good SEO strategy is more than just a handful of keywords, though; it’s an ent[...] Read More

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September, 17 2020

4 Overlooked Elements That Will Improve Your Email Marketing

Email Marketing

  Take a moment and visualize your email inbox. If you are like most business email users, upwards of 100 emails a day move in and out of your mailbox. For some people, that number is significantly hi[...] Read More

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August, 27 2020

5 Uncommon Things to Include in your Brand Style Guide

Branding

Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

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August, 13 2020

10 Metrics to Measure Lead Generation Success

Lead Generation

As a B2B marketer, finding ways to generate new leads comes with the job. Since content helps your visitors act, tracking metrics play a vital role in measuring lead generation success by monitoring t[...] Read More

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July, 23 2020

Choosing the Right B2B Marketing Automation Platform

digital marketing strategy

After getting the green light to implement a marketing automation platform, you’re probably at a loss for which tool to choose. And who wouldn’t be? In 2019, there were over 7,000 marketing technology[...] Read More

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July, 09 2020

4 Keys to ABM Success

Marketing Strategy ABM

It's hard to ignore the hype around account-based marketing (ABM). Everywhere you look, it seems like everyone is talking about it. But we can all agree that despite all the commotion and stats toutin[...] Read More

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June, 25 2020

Retargeting Basics – Catching the Ones that Got Away

digital marketing strategy

We’ve all seen it. That ad that follows you around for a couple of days. That reminder from a site you visited last week. That little Easter egg can only mean one thing. You’ve been retargeted. So wha[...] Read More

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June, 11 2020

Looking Ahead: B2B Website Design Trends 2021

Website Design

2021 will be the true beginning of branching out and experimentation in B2B web design. While 2020 has shown us the potential, 2021 will usher in a new era in web design trends. In the decade ahead of[...] Read More

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