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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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November, 15 2017

4 Ways Your Demand Generation Program Could be Failing

Lead Generation Demand Generation

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

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November, 10 2017

How to Achieve Sales and Marketing Alignment with Demand Generation

Lead Generation Demand Generation

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More

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October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

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October, 20 2017

Marketers are Swiping Right on Growth-Driven Design – Are You?

Website Design

Do you remember dating before modern technology? For most of us, it looked like spending a lot more time in bars and bookstores, sitting through a few awkward dinners, and, if we were desperate –  eve[...] Read More

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October, 12 2017

An Everyday Guide on How to Act on Your Marketing Metrics

Reporting & Analytics

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

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October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

SEO Video Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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September, 28 2017

Our Most Popular Summer Blogs

Blogging Marsden Marketing

We had a busy summer here at Marsden Marketing, so it’s no surprise the months flew by. In that time, we covered all sorts of inbound marketing blog topics on the Marsden Marketing blog. And we hope y[...] Read More

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September, 21 2017

The Challenges of Bringing Your Dog to Work

Digital Marketing Agency Marsden Marketing

Lessons from the Digital Marketing Dog Henry There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, [...] Read More

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