THE MARSDEN MARKETING BLOG

Marketers are Swiping Right on Growth-Driven Design – Are You?

Posted by Lauren DeRamus

Fri, Oct 20, 2017 @ 08:43 AM

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Do you remember dating before modern technology? For most of us, it looked like spending a lot more time in bars and bookstores, sitting through a few awkward dinners, and, if we were desperate –  even taking grandma up on that offer to meet her neighbors’ son.

Well, much like “old school dating,” the traditional web design model can be less than effective in yielding the best results.

Your website is your number ONE sales tool. Yet, according to HubSpot, most websites go stagnant, sitting with no major updates for roughly one and a half to two years after launch. When companies are ready to “jump back in,” the traditional website process is costly, time-consuming, and doesn’t necessarily guarantee a great ROI once you’ve relaunched.

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An Everyday Guide on How to Act on Your Marketing Metrics

Posted by Jeffrey Willis

Thu, Oct 12, 2017 @ 01:08 PM

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All talk and no action.

This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled into organized spreadsheets or beautifully branded PowerPoints, and that's where they go to die.

Yes, we all want to move the needle and push our marketing initiatives toward success, yet it seems that we seldom take the time to sit down, analyze the data, and take a defined action.

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SEO for Video: How to Optimize Your YouTube Channel and Videos

Posted by Charlotte Cook

Thu, Oct 05, 2017 @ 10:00 AM

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I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other elements of your YouTube video.

Since YouTube is the second largest search engine behind Google and is also owned by Google, it’s important to optimize your videos and channel to make it easy for your audience to find your content. Just like Google, YouTube has its own algorithm to rate your videos. Follow these best practices to improve your YouTube channel’s visibility and video rankings.

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Our Most Popular Summer Blogs

Posted by Riah Solomon

Thu, Sep 28, 2017 @ 08:30 AM

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We had a busy summer here at Marsden Marketing, so it’s no surprise the months flew by. In that time, we covered all sorts of inbound marketing blog topics on the Marsden Marketing blog. And we hope you learned a lot – our team sure did! Now that fall is here and potentially even some cooler weather, let’s take a look back at our most popular blogs and the key takeaways from each.

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The Challenges of Bringing Your Dog to Work

Posted by Will Walker

Thu, Sep 21, 2017 @ 09:30 AM

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Lessons from the Digital Marketing Dog Henry

There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, and finding the time to juggle internal work keeps me on my toes. When I started at Marsden Marketing, I knew to expect these typical agency challenges. I was not prepared for a completely different set of challenges related to one of my best pals. 

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What’s next in B2B Marketing? Q&A with Suzanne Moore

Posted by Lauren DeRamus

Thu, Sep 14, 2017 @ 08:00 AM

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Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance. There is more to identifying important trends than acronyms. Your end goals and your marketing strategy need to set the stage and drive your 2018 planning.

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Top 6 Most Interesting Atlanta Marketing Events in September

Posted by Riah Solomon

Thu, Aug 31, 2017 @ 01:00 PM

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There’s no other city we’d rather be in – and for good reason! Atlanta is packed with opportunities and things to do on the weekends and professionally. With so much going on, it can be easy to miss the best of the best. We searched the internet and found what we think are the top six most valuable events marketing professionals should attend, including one extra event at the end of this post that you don’t want to miss.

If you’re looking to network or expand your knowledge, these events are for you. We hope to see you there!

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HTTP vs. HTTPS: Your SEO Guide to Securing Your Website

Posted by Charlotte Cook

Wed, Aug 30, 2017 @ 08:00 AM

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Google announced at the beginning of the year that having an unsecured HTTP website (vs HTTPS) will negatively affect your site’s search results ranking. Google keeps its promises. Just this month, the company sent out another warning to webmasters that HTTP sites with forms or input fields will be considered “not secure” in October.

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Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Posted by Noah Thomas

Wed, Aug 23, 2017 @ 08:00 AM

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Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success with one of our clients, Toffler Associates. Together, we were able to increase the company’s lead conversion rate by 164% in three months using a relatively new pop-up lead flow tool we added to the Toffler arsenal.

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Top 3 Best Practices for Facebook Paid Advertising

Posted by Carla Niknejad

Thu, Aug 17, 2017 @ 03:34 PM

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When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stopped growing, and over the years has made a number of changes to improve profitability while offering new ways for businesses to engage with customers and attract new ones. 

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