We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provides the framework to ensure marketing campaigns can deliver.
You may be considering shifting your inbound marketing, content marketing, or digital marketing strategy to a demand generation model. With change comes uncertainty, but there’s a bright side: You already have most of the tools you need to make demand generation work. You only need to change your frame of mind related to marketing content, tactics, and analytics.