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Posts about Digital Marketing



May, 13 2021

Say Goodbye to Third-Party Cookies – Learn How to Continue on Without Missing a Beat

Digital Marketing digital advertising

Chocolate chip. Macadamia nut. Shortbread. Most of us can agree that cookies are good for the soul. But today, we’re not talking about grandma’s decadent sweet treats. We’re talking about the cookies [...] Read More

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March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

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January, 23 2020

5 Video Marketing Mistakes to Avoid

Digital Marketing SEO Video Marketing

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

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September, 05 2018

What Are the Best Podcasting Tools?

Content Marketing Digital Marketing

The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of this two-part series, I discussed th[...] Read More

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August, 30 2018

How to Start Your Own B2B Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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July, 26 2018

How to Build a MarTech Stack + Template

B2B Marketing Digital Marketing Marketing Strategy

Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...] Read More

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July, 18 2018

5 Digital Marketing Trends Sure to Make an Impact in 2019

Digital Marketing

We all know that digital B2B marketing trends are constantly changing. Here are the top 5 trends gaining momentum that you’ll want to include in your 2019 strategic plans. 1. Predictive/Intent Data B2[...] Read More

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June, 14 2018

Sales and Marketing Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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April, 18 2018

Will GDPR affect my company? Take this quiz to be sure.

Digital Marketing

General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and companies are trying to figure how this sweeping regulation affects their businesses. Even if you haven't started planni[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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