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The Marsden Marketing Blog

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July, 18 2018

5 Digital Marketing Trends Sure to Make an Impact in 2019

Digital Marketing

We all know that digital B2B marketing trends are constantly changing. Here are the top 5 trends gaining momentum that you’ll want to include in your 2019 strategic plans. 1. Predictive/Intent Data B2[...] Read More

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June, 14 2018

Language Arts: Why Marketing and Sales Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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April, 18 2018

Will GDPR affect my company? Take this quiz to be sure.

Digital Marketing

General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and companies are trying to figure how this sweeping regulation affects their businesses. Even if you haven't started planni[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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September, 14 2017

What’s next in B2B Marketing? Q&A with Suzanne Moore

B2B Marketing Digital Marketing

Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing [...] Read More

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August, 30 2017

HTTP vs. HTTPS: Your SEO Guide to Securing Your Website

Digital Marketing

Google announced at the beginning of the year that having an unsecured HTTP website (vs HTTPS) will negatively affect your site’s search results ranking. Google keeps its promises. Just this month, th[...] Read More

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July, 28 2017

Is Account-Based Marketing Right for Your B2B Company?

Digital Marketing Marketing Strategy

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

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July, 19 2017

The End of an Era: My IP Address Has Changed

Digital Marketing

A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all u[...] Read More

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April, 25 2017

Spring Cleaning, Part 3 of 4: Digital Marketing Tools

Digital Marketing Vlog Video

If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to m[...] Read More

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March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Inbound Marketing Content Marketing Digital Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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