At its most effective, B2B demand generation integrates inbound marketing with digital advertising and outbound sales qualification. The result is more sales-ready leads and more revenue.
It’s About the Right Elements
Like crafting the perfect cocktail, Marsden Marketing blends strategy, research, tools, and data to create the most effective program for your unique business and goals. It’s the lessons learned and successes gained that put us in a position to advise, execute, and deliver results.
Marsden Combines 6 Key Components to Build Demand Generation Success:
1. Messaging
1. Messaging
Unique, compelling messaging that is consistent across your organization
2. Inbound Tactics
2. Inbound Tactics
Targeted lead generation and nurture programs that combine inbound and outbound tactics
3. Outbound Tactics
3. Outbound Tactics
Targeted lead generation and nurture programs that combine inbound and outbound tactics
4. Sales Playbooks
4. Sales Playbooks
Effective business development and sales playbooks to accelerate your pipeline
5. Technology
5. Technology
Technology infrastructure that is integrated for marketing and sales
6. Goals
6. Goals
Coordinated goals and reporting agreed on by marketing and sales
"Marsden crafted and delivered a demand generation program that got us more qualified leads in the first 3 months than we’d seen the past 3 years."
