--- title: The Marsden Marketing Digital Marketing Blog | Content Marketing description: Content Marketing | Timely topics and trends from the B2B marketing and inbound marketing world. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/topic/content-marketing#) # Posts about Content Marketing May, 10 2023 ## [How to Connect With Your B2B Audience](https://www.marsdenmarketing.com/blog/how-to-connect-with-your-b2b-audience) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...][ Read More](https://www.marsdenmarketing.com/blog/how-to-connect-with-your-b2b-audience) [READ MORE](https://www.marsdenmarketing.com/blog/how-to-connect-with-your-b2b-audience) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-to-connect-with-your-b2b-audience#comments-listing) November, 19 2021 ## [The Power of Multichannel Marketing](https://www.marsdenmarketing.com/blog/the-power-of-multichannel-marketing) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [ Read More](https://www.marsdenmarketing.com/blog/the-power-of-multichannel-marketing) [READ MORE](https://www.marsdenmarketing.com/blog/the-power-of-multichannel-marketing) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/the-power-of-multichannel-marketing#comments-listing) June, 17 2021 ## [Filling the Funnel: Content that Converts](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...][ Read More](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) [READ MORE](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts#comments-listing) June, 03 2021 ## [7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [PR and Event Marketing](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...][ Read More](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) [READ MORE](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement#comments-listing) April, 15 2021 ## [Getting Personal with Demand Gen: Right People, Right Message, Right Time](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the marketin[...][ Read More](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) [READ MORE](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time#comments-listing) February, 04 2021 ## [Now is the Time for B2B Vlogging: A 7-Step How-to Guide](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) 86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...][ Read More](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) [READ MORE](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide#comments-listing) December, 03 2020 ## [How to Craft a Content Marketing Strategy for Professional Services](https://www.marsdenmarketing.com/blog/how-to-craft-a-content-marketing-strategy-for-professional-services) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...][ Read More](https://www.marsdenmarketing.com/blog/how-to-craft-a-content-marketing-strategy-for-professional-services) [READ MORE](https://www.marsdenmarketing.com/blog/how-to-craft-a-content-marketing-strategy-for-professional-services) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-to-craft-a-content-marketing-strategy-for-professional-services#comments-listing) May, 14 2020 ## [Getting Concise: Every Word Matters In B2B Content Marketing](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...][ Read More](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) [READ MORE](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing#comments-listing) October, 10 2019 ## [Tool Review: Don’t Underestimate the Power of Online Design Tools](https://www.marsdenmarketing.com/blog/content-creation-with-canva-and-piktochart) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) Designing your marketing collateral takes time if you want it to look professional, and generally, time is in low supply. So, what do you do when you get a last-minute project, and your designer is al[...][ Read More](https://www.marsdenmarketing.com/blog/content-creation-with-canva-and-piktochart) [READ MORE](https://www.marsdenmarketing.com/blog/content-creation-with-canva-and-piktochart) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/content-creation-with-canva-and-piktochart#comments-listing) April, 25 2019 ## [Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...][ Read More](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) [READ MORE](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail#comments-listing) [All posts](https://www.marsdenmarketing.com/blog/all) [Next](https://www.marsdenmarketing.com/blog/topic/content-marketing/page/2) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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