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October, 11 2018

Content Amplification: How to Expand your Reach Without Breaking the Bank

Content Marketing

Picture this scenario: You’ve spent all week working on a blog. You did your research, put together what you believe is a masterpiece, and now you’re ready to unleash it to the world. A week passes by[...] Read More

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September, 05 2018

B2B Podcasting: Best Podcasting Tools for Getting Started

Content Marketing Digital Marketing

What do you need to start a podcast? The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of[...] Read More

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August, 30 2018

B2B Podcasting: How to Start Your Own Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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August, 02 2018

To Gate, or Not to Gate Your Content: That is the Question

Content Marketing Lead Generation

Originally published on Medium. For more than a decade now people have been proselytizing the death of email. As early as 2004 there have been articles on the subject, one by John Dvorak titled The De[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

Demand Generation Content Marketing Digital Marketing B2B Marketing Inbound Marketing SEO Sales and Marketing

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

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May, 23 2017

3 Reasons B2B Companies Should Invest in Branding (Yes, Millennials Are a Big Reason Why)

Branding Content Marketing

Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s sti[...] Read More

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May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

Content Marketing B2B Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

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March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Digital Marketing Content Marketing Inbound Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

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December, 27 2016

How to Create Content that Editors Will Publish

Public Relations Content Marketing

In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists a[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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