The Marsden Marketing Blog

Subscribe to Our Newsletter

Subscribe Here!

January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

READ MORE
October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

READ MORE
May, 23 2017

3 Reasons B2B Companies Should Invest in Branding (Yes, Millennials Are a Big Reason Why)

Content Marketing Branding

Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s sti[...] Read More

READ MORE
May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

B2B Marketing Content Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

READ MORE
March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Inbound Marketing Content Marketing Digital Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

READ MORE
December, 27 2016

How to Create Content that Editors Will Publish

Content Marketing Public Relations

In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists a[...] Read More

READ MORE
December, 06 2016

How Being Content Agnostic Can Drive Your B2B Marketing Efforts

B2B Marketing Content Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

READ MORE
October, 27 2016

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

B2B Marketing Content Marketing Video Marketing

96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many co[...] Read More

READ MORE
October, 20 2016

Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Content Marketing Video Marketing Vlog

If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marke[...] Read More

READ MORE
September, 15 2016

How to Begin Creating High Quality B2B Marketing Videos

B2B Marketing Inbound Marketing Content Marketing Video Marketing

B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than [...] Read More

READ MORE

From Twitter

Now is the Time for B2B Vlogging

Read our 7-Step How-to Guide

Read the Blog
Atlanta B2B Marketing Agency

Want More? We're always here!

Subscribe for instant notifications

OR

Talk to us