If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons:
- You need new content but don’t have the resources (time, team, money) to push something out
- It’s crunch time, you have a lead goal you need to hit and you’re looking for a quick way to get more out of investments you’ve already made
You’re in luck! The Marsden Marketing team strongly believes in repurposing and reusing content to extend its life. There are many benefits, including saving time, increasing return on existing content, and creating breadth of assets across a topic (which helps improve SEO and user experiences).