I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

When building your website, search engine optimization, or SEO, is likely one of your top priorities – as it should be! A good SEO strategy is more than just a handful of keywords, though; it’s an ent[...] Read More

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

Designing your marketing collateral takes time if you want it to look professional, and generally, time is in low supply. So, what do you do when you get a last-minute project, and your designer is al[...] Read More

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It! Actually, taking the time to create a Wikipedia page is a lot harder than one[...] Read More

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More