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Posts about Content Marketing



May, 10 2023

How to Connect With Your B2B Audience

Content Marketing

I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

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June, 03 2021

7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement

Content Marketing Events

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

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December, 03 2020

How to Craft a Content Marketing Strategy for Professional Services

Content Marketing

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

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May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

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October, 10 2019

Tool Review: Don’t Underestimate the Power of Online Design Tools

Content Marketing

Designing your marketing collateral takes time if you want it to look professional, and generally, time is in low supply. So, what do you do when you get a last-minute project, and your designer is al[...] Read More

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April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

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March, 14 2019

The Building Blocks of a B2B Wikipedia Page

Content Marketing Lead Generation Demand Generation

Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It! Actually, taking the time to create a Wikipedia page is a lot harder than one[...] Read More

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February, 07 2019

Revving up Demand Generation With Content Syndication

Content Marketing Demand Generation

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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November, 08 2018

Leveraging Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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