The most critical step is defining the goals of your campaign. By understanding your buyer personas, their specific challenges, and where they go to learn, the Marsden team crafts a data-driven program for success.
We segment each persona by pain points and channels used. Creative and content are personalized to meet specific industries and functions. CTAs are tailored to each stage of the buying process.
There are thousands of options for digital ads. Selecting and managing the mix to reach your buyers most effectively is the goal. Our process of “placing your bets” is based on data and insights fueled by Marsden's experience.