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Account-Based Marketing Strategy

 

The Power of Laser Focus

Account-based marketing is all the rage. In many ways, it is just applying the time-proven strategy of account-based selling with new tools and a new integrated approach across the company. Successful ABM starts with strategy and organizational alignment, then leverages new technology for greater results.

 

The promise of ABM is accelerated revenue at a lower cost of acquisition. To get there, marketing and sales have to work together as a coordinated team.

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8 stages of account-based marketing
 

"They are a key part of our marketing team, keeping us on track, on message, and moving ahead as a company.”

Scott Davis | VP Marketing, Calero Software

 

Ready to get started with ABM?

Talk to our certified ABM strategists.

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