Account-based marketing is all the rage. In many ways, it is just applying the time-proven strategy of account-based selling with new tools and a new integrated approach across the company. Successful ABM starts with strategy and organizational alignment, then leverages new technology for greater results.
B2B marketing agency Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Servicing clients worldwide, we are a Salesforce/Pardot partner and the leading HubSpot Platinum partner based in Atlanta, GA.