Account-based marketing is all the rage. In many ways, it is just applying the time-proven strategy of account-based selling with new tools and a new integrated approach across the company. Successful ABM starts with strategy and organizational alignment, then leverages new technology for greater results.
The promise of ABM is accelerated revenue at a lower cost of acquisition. To get there, marketing and sales have to work together as a coordinated team.
Marsden Marketing's Account-Based Marketing Process
Some of Our ABM Tools
"They are a key part of our marketing team, keeping us on track, on message, and moving ahead as a company.”
