Content only connects when it's relevant, timely and personalized. It's telling stories that resonate in attention-grabbing formats and distributing them through channels where your audiences hang out. Ready to get going? Marsden Marketing builds content engines for a living.
Knowing the different participants in each buying group allows you to tailor your stories to their pain points and needs, in their voice.
Finding where they go to learn and share enables you to be a part of their ecosystem, not just hoping they find yours.
Leveraging your technology stack to deliver more relevant and timely content increases your engagement at each stage in the buying process.