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B2B Shouldn't Be B2Boring

Content only connects when it's relevant, timely and personalized. It's telling stories that resonate in attention-grabbing formats and distributing them through channels where your audiences hang out. Ready to get going? Marsden Marketing builds content engines for a living.

 
 

The Components:

Personalization

Knowing the different participants in each buying group allows you to tailor your stories to their pain points and needs, in their voice.

Amplification

Finding where they go to learn and share enables you to be a part of their ecosystem, not just hoping they find yours.

Technology Optimization

Leveraging your technology stack to deliver more relevant and timely content increases your engagement at each stage in the buying process.

 
 

Compelling content has to captivate....do you follow the goldfish rule?

It's Noisy Out There!

Maximizing both the creative and the impact of your content investment is key. Marsden helps clients speak loud and clear by using:

content creation 1  Buyer Personas
content creation 2  Buyer Journeys
content creation 3  Content Gap Analysis
content creation 4  Storytelling
content creation 4  Multiple Content Types
 

B2B content marketing creation
b2b content distribution

Where's Waldo?

The best content in the world will never be seen if it looks like everyone else's and it's not where your prospects are. Marsden's content specialists will make sure you're found with:

content distribution 2  SEO
content distribution 2  Content Syndication

content distribution 3  Social Media/PR
content distribution 4  Digital Advertising
content distribution 2  Direct Mail (really!)

Persistence Pays Off

As much as 80 percent of the content that B2B buyers download is never read. It’s what you do next that matters. Marsden leverages your technology to automate touch points with:

content nurture 1  Personalized Email Workflows
content nurture 2  Outbound Sequences
content nurture 3  Retargeting
content nurture 4  Events

b2b content marketing nurture

"Marsden pushed us to understand that to connect with our markets, we had to talk from their perspective, not ours."

—Bruce Walt | Partner, HORNE LLP