Clinging to the traditional 4 Ps — Product, Price, Place, and Promotion — is like navigating a city with an old map. Yes, these principles are the cornerstone of marketing, much like cherished Thanksg[...] Read More

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at [...] Read More

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Organizational growth is top of mind for any B2B company. This is certainly true for those whose sales productivity is decreasing. But positioning your company to thrive and not just survive in this f[...] Read More

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing [...] Read More

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-w[...] Read More

If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series tha[...] Read More

What is influencer marketing? Influencer marketing is a fairly easy concept to understand once you define its root words: Influence: the capacity to have an effect on the character, development, or be[...] Read More