THE MARSDEN MARKETING BLOG

What’s next in B2B Marketing? Q&A with Suzanne Moore

Posted by Lauren DeRamus

Thu, Sep 14, 2017 @ 08:00 AM

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Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing lingo like this gives us an idea of what’s on the mind of marketers, but not everyone agrees on the definitions or the importance. There is more to identifying important trends than acronyms. Your end goals and your marketing strategy need to set the stage and drive your 2018 planning.

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HubSpot’s State of Inbound 2017 - Getting to the “So What”

Posted by Jeffrey Willis

Thu, Jun 08, 2017 @ 01:18 PM

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As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 report sheds light on that evolution. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future. 

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Is a Branded PPC Campaign Necessary? 8 Reasons Why They Are Beneficial for B2B Brands

Posted by Charlotte Cook

Tue, May 30, 2017 @ 08:00 AM

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If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your business. For example, Marsden Marketing would be one of our branded keywords. In a branded campaign, a company creates a paid search campaign that targets its branded keywords. 

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Lessons from the Kardashians in B2B Content Marketing

Posted by Jeffrey Willis

Tue, May 16, 2017 @ 02:52 PM

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When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do.

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Starting a Relationship with Influencer Marketing in your B2B Company

Posted by Carla Niknejad

Thu, May 11, 2017 @ 12:07 PM

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While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully staged picture, this brand has gotten into your head. 

This is an example of an influencer marketing tactic that B2C companies have taken and run with. B2B companies have yet to catch up, with only 11% of B2B organizations managing ongoing influencer marketing programs, compared to 48% of B2C companies.

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Hiring a marketing agency? Here’s how to set the right course.

Posted by Noah Thomas

Tue, Jan 24, 2017 @ 10:30 AM

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My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions.

Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting. But before we get to the fun stuff (hello, gamification), it’s important to create a strong foundation for a successful partnership.

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Posted by Jeffrey Willis

Tue, Dec 06, 2016 @ 01:00 PM

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As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organization’s content.

As marketers, we all know that we need a certain amount of content to attract, educate and move leads through the sales funnel. In fact, according to the Content Marketing Institute’s latest report, 89% of B2B marketers use some form of content marketing to drive profitable action from leads or customers.

The same report also found that marketers believe their content marketing programs are continuing to improve each year, citing higher quality content and more strategic development of that content being the primary drivers of performance. That said, 71% of those surveyed said their content marketing programs are still in the early stages.

So this begs the question, how do you create high-quality, strategic content that resonates? What is that silver bullet?

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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