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The Marsden Marketing Blog

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July, 26 2018

How to Build a Martech Stack + Template

B2B Marketing Digital Marketing Marketing Strategy

Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...] Read More

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June, 14 2018

Language Arts: Why Marketing and Sales Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

B2B Marketing Marketing Strategy Integrated Campaign

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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May, 03 2018

The Top 5 Marketing & PR Events to Attend in Atlanta this May

B2B Marketing

The days are getting longer and the weather is getting warmer. What better way to enjoy your days than attending some of the top marketing and public relations events Atlanta has to offer? In keeping [...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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September, 14 2017

What’s next in B2B Marketing? Q&A with Suzanne Moore

B2B Marketing Digital Marketing

Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing [...] Read More

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

B2B Marketing Inbound Marketing Marketing Strategy

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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May, 30 2017

Is a Branded PPC Campaign Necessary? 8 Reasons Why They Are Beneficial for B2B Brands

B2B Marketing Paid Search

If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your busin[...] Read More

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May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

B2B Marketing Content Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

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May, 11 2017

Starting a Relationship with Influencer Marketing in your B2B Company

B2B Marketing Public Relations Influencer Marketing

While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully stage[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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