--- title: The Marsden Marketing Digital Marketing Blog | Marketing Technology and Analytics description: Marketing Technology and Analytics | Timely topics and trends from the B2B marketing and inbound marketing world. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics#) # Posts about Marketing Technology And Analytics May, 02 2024 ## [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) B2B marketing automation platforms are the backbone of any successful B2B marketing strategy, especially if you're looking to grow and scale effectively. Most have transcended their traditional roles,[...][ Read More](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [READ MORE](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform#comments-listing) December, 14 2023 ## [Pros and Cons: Is HubSpot’s CRM a Fit?](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...][ Read More](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) [READ MORE](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit#comments-listing) May, 18 2023 ## [3 Tips for Google Analytics 4 Success](https://www.marsdenmarketing.com/blog/3-tips-for-google-analytics-4-success) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...][ Read More](https://www.marsdenmarketing.com/blog/3-tips-for-google-analytics-4-success) [READ MORE](https://www.marsdenmarketing.com/blog/3-tips-for-google-analytics-4-success) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/3-tips-for-google-analytics-4-success#comments-listing) June, 17 2021 ## [Filling the Funnel: Content that Converts](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...][ Read More](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) [READ MORE](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/filling-the-funnel-content-that-converts#comments-listing) April, 15 2021 ## [Getting Personal with Demand Gen: Right People, Right Message, Right Time](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the marketin[...][ Read More](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) [READ MORE](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/getting-personal-with-demand-gen-right-people-right-message-right-time#comments-listing) November, 12 2020 ## [How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...][ Read More](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) [READ MORE](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021#comments-listing) April, 16 2020 ## [Understanding Your Website Traffic Sources](https://www.marsdenmarketing.com/blog/understanding-website-traffic-sources) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from.[ Read More](https://www.marsdenmarketing.com/blog/understanding-website-traffic-sources) [READ MORE](https://www.marsdenmarketing.com/blog/understanding-website-traffic-sources) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/understanding-website-traffic-sources#comments-listing) July, 26 2018 ## [How to Build a MarTech Stack + Template](https://www.marsdenmarketing.com/blog/5-questions-when-building-martech-stack) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...][ Read More](https://www.marsdenmarketing.com/blog/5-questions-when-building-martech-stack) [READ MORE](https://www.marsdenmarketing.com/blog/5-questions-when-building-martech-stack) 1 Comment [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-questions-when-building-martech-stack#comments-listing) October, 12 2017 ## [An Everyday Guide on How to Act on Your Marketing Metrics](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...][ Read More](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) [READ MORE](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics#comments-listing) February, 28 2017 ## [Data Vs. Intuition: When to Use Data and When to Go with Your Gut](https://www.marsdenmarketing.com/blog/data-vs-intuition-when-to-use-data-and-when-to-go-with-your-gut) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...][ Read More](https://www.marsdenmarketing.com/blog/data-vs-intuition-when-to-use-data-and-when-to-go-with-your-gut) [READ MORE](https://www.marsdenmarketing.com/blog/data-vs-intuition-when-to-use-data-and-when-to-go-with-your-gut) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/data-vs-intuition-when-to-use-data-and-when-to-go-with-your-gut#comments-listing) [All posts](https://www.marsdenmarketing.com/blog/all) [Next](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics/page/2) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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