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The Marsden Marketing Blog

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September, 12 2018

Want a better response rate from your prospects? Here are 7 ways to do it.

Sales and Marketing Sales Enablement Business Development

Recently, we gave you  3 tips for spending less time prospecting for new business. But now that you've gotten their attention, how do you get them to respond? Unfortunately, today’s buyers are not ult[...] Read More

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August, 09 2018

3 Steps to Transforming Your Sales Call

Business Development Sales and Marketing

First impressions come once. They will either open doors or close them. So how do you transform your sales organization into a team that keeps doors open by bringing credibility and intelligence to th[...] Read More

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September, 22 2016

5 Ways to Turn Marketers into Customer Retention Champions

B2B Marketing Business Development

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

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March, 01 2016

Your Guide to Account-Based Marketing: Part 1

B2B Marketing Business Development Marketing Strategy

If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series tha[...] Read More

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March, 05 2013

Is Your B2B Website Working For You or Against You?

B2B Marketing Inbound Marketing Business Development

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August, 09 2012

How To Stalk The Competition: Achieving Social Media Stalker Status

B2B Marketing Inbound Marketing Branding Business Development Social Media

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April, 19 2012

Atlanta Startup Council is back. Call for Entries is now open.

B2B Marketing Business Development

Once a year, a group of super talented business leaders gather to provide a day of advice, guidance and support to Atlanta's most promising new companies - for free. On Tuesday, May 15, the Start-Up C[...] Read More

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August, 09 2011

The 10 Step Program to Jump-Start Your Inbound Marketing Machine

B2B Marketing Inbound Marketing Lead Generation Branding Business Development Marketing Strategy

Many of our clients have come to us with questions about inbound marketing. They’re either new to inbound marketing or need help improving the effectiveness of specific parts of their program. To lend[...] Read More

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July, 26 2011

Making Music - 5 Elements of Successful Sales & Marketing Alignment

B2B Marketing Business Development

by Becky Carr Just imagine what it would be like if a conductor took the podium in front of a packed house at Carnegie Hall, handed out new music to all the instrumentalists and expected them to make [...] Read More

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June, 17 2011

Oh the Places You'll Go...Multi Channel Distribution Strategies

B2B Marketing Business Development

By Becky Carr Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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