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The Marsden Marketing Blog

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Posts about B2b Marketing



May, 11 2017

Starting a Relationship with Influencer Marketing in your B2B Company

Influencer Marketing B2B Marketing Public Relations

While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully stage[...] Read More

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January, 24 2017

Hiring a marketing agency? Here’s how to set the right course.

Digital Marketing Agency B2B Marketing

My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the nex[...] Read More

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December, 08 2016

The Sweet Spot of Analytics and Reporting

Reporting & Analytics B2B Marketing

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts [...] Read More

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December, 06 2016

How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Content Marketing B2B Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

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November, 17 2016

Pairing Your Inbound Program with a Side of PPC & Content Syndication

Video Marketing Marketing Strategy B2B Marketing

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part [...] Read More

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November, 15 2016

Carving Out the Right Components for Your Inbound Marketing Program

Video Marketing Marketing Strategy B2B Marketing

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

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November, 10 2016

Setting the Table with Graphic Design

Video Marketing Marketing Strategy B2B Marketing

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll lear[...] Read More

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November, 08 2016

[Wine] Pairing Your Business with the Right Marketing Strategy

Video Marketing Marketing Strategy B2B Marketing

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a[...] Read More

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October, 27 2016

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

B2B Marketing Video Marketing Content Marketing

96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many co[...] Read More

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September, 22 2016

5 Ways to Turn Marketers into Customer Retention Champions

B2B Marketing Business Development

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

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