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The Marsden Marketing Blog

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Posts about B2b Marketing



May, 30 2017

8 Reasons Why Branded PPC Campaigns Are Beneficial for B2B Brands

B2B Marketing Paid Search

If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your busin[...] Read More

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May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

B2B Marketing Content Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

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May, 11 2017

Starting a Relationship with Influencer Marketing in your B2B Company

B2B Marketing Public Relations Influencer Marketing

While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully stage[...] Read More

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January, 24 2017

Hiring a marketing agency? Here’s how to set the right course.

B2B Marketing Digital Marketing Agency

My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the nex[...] Read More

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December, 08 2016

The Sweet Spot of Analytics and Reporting

B2B Marketing Reporting & Analytics

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts [...] Read More

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December, 06 2016

How Being Content Agnostic Can Drive Your B2B Marketing Efforts

B2B Marketing Content Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

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November, 17 2016

Pairing Your Inbound Program with a Side of PPC & Content Syndication

B2B Marketing Marketing Strategy Video Marketing

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part [...] Read More

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November, 15 2016

Carving Out the Right Components for Your Inbound Marketing Program

B2B Marketing Marketing Strategy Video Marketing

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

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November, 10 2016

Setting the Table with Graphic Design

B2B Marketing Marketing Strategy Video Marketing

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll lear[...] Read More

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November, 08 2016

[Wine] Pairing Your Business with the Right Marketing Strategy

B2B Marketing Marketing Strategy Video Marketing

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a[...] Read More

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