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The Marsden Marketing Blog

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July, 25 2019

[Checklist] What is CCPA and is being compliant with GDPR enough?

B2B Marketing Marketing Strategy

Just when you thought you were compliant for anything that could be thrown your way with GDPR, California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect[...] Read More

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July, 18 2019

PR 101: The Press Release

Public Relations

There comes a time where you will be tasked with creating a press release. If you have done one before, great! If not, then this blog is for you. Read More

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June, 27 2019

A Day in the Life of a Digital Marketing Intern

Sales and Marketing SEO

According to Google, a digital marketing internship looks a lot like this: Conducting industry research Assessing social media trends Compiling data Developing client content calendars While these tas[...] Read More

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June, 20 2019

Are You OCD? Developing Obsessive Customer Drive

B2B Marketing Marketing Strategy

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June, 04 2019

Should B2Bs Make Voice Search Optimization a Priority?

Marketing Strategy

Alexa, tell me about voice search optimization for B2B companies. “Hmm, I don’t know that one.” Alexa, are you stupid?  “No, but I am always learning more.” If there has ever been a simple summary to [...] Read More

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May, 23 2019

The Bandwagon Effect of B2B Marketing Trends

Marketing Strategy

Start a podcast. Create Instagram stories. Produce more videos. Incorporate voice search strategies in your marketing efforts. Do more local SEO. Adopt a new MarTech tool. Try ABM. Blog twice a week a[...] Read More

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May, 16 2019

Are You Ready for LinkedIn's Latest Roadmap Release?

Lead Generation Social Media Marsden Marketing

Marketers have been waiting patiently for the release of LinkedIn’s roadmap this year, and for good reason. For a while now, LinkedIn has been the secret sauce that has pushed the needle on B2B market[...] Read More

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May, 02 2019

The ABCs of Video Ads in PPC

Paid Search Video Marketing Demand Generation

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

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April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

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April, 18 2019

Everything You Need to Know to Clean up Your Marketing

B2B Marketing Marketing Strategy

With spring in full swing, now is a great time to revisit your marketing plan, review your campaigns, and check your sales results. Not only is it a great chance to see what’s working and what isn’t, [...] Read More

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