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The Marsden Marketing Blog

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June, 21 2018

Generating Web Traffic: Social vs. Search

Social Media SEO Reporting & Analytics

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June, 14 2018

Language Arts: Why Marketing and Sales Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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June, 12 2018

Top 5 Events You Don’t Want to Miss Out on This June!

Events

Can you believe it? It’s already June! It feels like the year just started yesterday, but no need to fret. Networking and professional events are a great way to go out and survey what’s going on in th[...] Read More

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June, 06 2018

How to Create the Perfect Inbound and Outbound Mix

Inbound Marketing Sales and Marketing Marketing Strategy

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 30 2018

5 Factors that Drive your Inbound and Outbound Mix for a Growth-Driven Marketing Approach

Inbound Marketing Marketing Strategy

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

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May, 16 2018

How to Analyze Your B2B Website

Website Design Graphic Design

In B2B digital marketing, we find ourselves constantly analyzing websites. We believe that websites are the foundation of digital marketing programs and, therefore, are constantly taking notice of how[...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

B2B Marketing Marketing Strategy Integrated Campaign

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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May, 03 2018

The Top 5 Marketing & PR Events to Attend in Atlanta this May

B2B Marketing

The days are getting longer and the weather is getting warmer. What better way to enjoy your days than attending some of the top marketing and public relations events Atlanta has to offer? In keeping [...] Read More

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May, 01 2018

Helping is the New Selling. Three Pro Tips to better B2B sales through helping.

Sales and Marketing Marketing Strategy

We’re a boutique B2B marketing agency (read small and targeted), and more than 50% of our prospects come from our digital inbound marketing programs. That means that we frequently get prospects who’ve[...] Read More

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April, 25 2018

The Changing Face of Inbound Marketing

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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