The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

October, 09 2023

4 Common Revenue Operations Pitfalls to Avoid

Revenue Operations

Implementing a Revenue Operations (RevOps) model is an exciting and daunting journey, but the rewards of more predictable revenue and greater potential for revenue growth are worth all the hard work y[...] Read More

READ MORE
October, 09 2023

RevOps vs Sales Ops. What’s the Difference?

Revenue Operations

Revenue and sales form the lifeblood of any company. Increased sales equals more revenue and, therefore, growth. And when it comes to driving growth, two approaches quickly come to mind: Sales Operati[...] Read More

READ MORE
October, 09 2023

Revenue Operations Responsibilities: Exploring the Role

Revenue Operations

With its promise of more predictable revenue growth and improved efficiencies, it’s easy to see why more and more businesses are moving towards a Revenue Operations (RevOps) model. Because RevOps is s[...] Read More

READ MORE
October, 09 2023

Is Your B2B Struggling to Scale? 5 Signs You Need a RevOps Strategy

Revenue Operations

It’s a given. You want to grow your B2B, and having a Revenue Operations (RevOps) strategy in place can help. RevOps is no longer a methodology solely for enterprises. Today’s small-to-mid-sized compa[...] Read More

READ MORE
October, 09 2023

Top 3 Ways Revenue Operations Drives B2B Growth

Revenue Operations

Most B2B organizations aspire to achieve predictable and sustainable revenue. But in an ever-evolving B2B landscape, deciphering the 'how' is the real challenge. Think about it. The buying journey is [...] Read More

READ MORE
July, 09 2023

Is Your Website SCO-ready? (That's not a typo)

Sales and Marketing

Savvy B2B marketers are keenly aware that without quality Search Engine Optimization (SEO), their websites are about as effective for generating leads as an unlit billboard on a dark stormy night. If [...] Read More

READ MORE
June, 08 2023

Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B

Lead Generation Marketing Strategy

Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame. Read More

READ MORE
May, 18 2023

3 Tips for Google Analytics 4 Success

Reporting & Analytics

Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

READ MORE
May, 10 2023

How to Connect With Your B2B Audience

Content Marketing

I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

READ MORE
March, 15 2022

B2B Acquisition Channels to Turn Prospects into Customers | Anne Marsden on the Pathmonk Podcast

B2B Marketing Lead Generation Demand Generation

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at [...] Read More

READ MORE

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us