The Marsden Marketing Blog

Chocolate chip. Macadamia nut. Shortbread. Most of us can agree that cookies are good for the soul. But today, we’re not talking about grandma’s decadent sweet treats. We’re talking about the cookies [...] Read More

[Updated April 29, 2021] Savvy B2B marketers are keenly aware that without quality Search Engine Optimization (SEO), their websites are about as effective for generating leads as an unlit billboard on[...] Read More

  Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the market[...] Read More

  Welcome to another installment of our Demand Generation vlog series. Today we’ll be talking about how your sales and marketing teams can collaborate to win when it comes to attracting and converting[...] Read More

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

  If the last year has taught us anything, it’s that nothing is set in stone. The concepts and standards we take for granted can be turned on their heads in the blink of an eye, taking our beloved bes[...] Read More

Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...] Read More

In the professional services industry, you’re selling yourself and your team as a service and often not explicitly pitching products. Because of that nuance, building trust and rapport with prospects [...] Read More

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More