THE MARSDEN MARKETING BLOG

August Marketing and PR Events in Atlanta

Posted by Riah Solomon

Fri, Aug 04, 2017 @ 01:29 PM

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In many fields of work, continuing education is helpful, but in marketing and communications, it’s essential. Technology, trends, and communication platforms change constantly. Keeping up with the latest best practices is easier in Atlanta with monthly events hosted by various associations – that is if you know where to find the events.

We made it easy with a list of the top August 2017 events we found for $50 or less for digital, inbound, and content marketing professionals. We hope to see you there!

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Is Account-Based Marketing Right for Your B2B Company?

Posted by Jeffrey Willis

Fri, Jul 28, 2017 @ 01:22 PM

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For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything.

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The End of an Era: My IP Address Has Changed

Posted by Will Walker

Wed, Jul 19, 2017 @ 08:00 AM

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A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all use every day.

I was preparing to make planned edits to a website. For security purposes, the website uses IP whitelisting to allow a specific set of IP addresses access to the admin portal, and I was suddenly blocked from login. A quick check of my IP address showed that it had changed. 

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SaaS and PPC: A Winning Combination for Lead Generation

Posted by Charlotte Cook

Wed, Jul 12, 2017 @ 08:19 AM

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Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keywords.

Don’t let the cost scare you off just yet! We know of multiple campaigns, strategies, and best practices to use when developing your Google AdWords PPC campaigns. Here are three steps to take to get started.

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The Essential SEO Checklist for SMBs

Posted by Noah Thomas

Thu, Jul 06, 2017 @ 08:00 AM

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When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in Google. Not optimizing your site will put you at a huge disadvantage.

We’ve got your back. Download our printable checklist of SEO tasks, explanations for each action, and recommended resources to empower your SEO efforts.

 
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July Edition: Free (or Cheap) Marketing Events in Atlanta for Marketing Professionals

Posted by Riah Solomon

Mon, Jul 03, 2017 @ 08:00 AM

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The rain hasn’t stopped yet, but that doesn’t mean you need to be a recluse. Atlanta’s got a lot to see and do, including some great networking and educational events for marketing professionals like us. Here are the July 2017 events we found for $50 or less for digital, inbound, and content marketing professionals. We hope to see you there!

(P.S. If you're looking for the most recent round-up of Atlanta events, we post these blogs monthly. Click here to see what's happening this month.)

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The 5 Signs You Need Marketing Automation

Posted by Carla Niknejad

Wed, Jun 28, 2017 @ 08:00 AM

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Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as you get in the car. So here’s the million-dollar question: is your marketing team ready to automate tasks, too?

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5 Web Design Trends That Will Be Even Bigger in 2018

Posted by Brian Bicknell

Wed, Jun 21, 2017 @ 08:11 AM

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The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018.

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A Day in the Life of an Inbound Marketing Specialist

Posted by David Doughty

Tue, Jun 13, 2017 @ 08:00 AM

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What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my role at Marsden Marketing, and I’m excited to share an exclusive look at a day in the life of an inbound marketing specialist.

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HubSpot’s State of Inbound 2017 - Getting to the “So What”

Posted by Jeffrey Willis

Thu, Jun 08, 2017 @ 01:18 PM

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As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 report sheds light on that evolution. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future. 

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