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February, 19 2019

Is Mobile-First Web Design Right for B2B Companies?

Website Design

Most B2B website traffic comes from desktop machines. But should that stop a B2B company from taking a mobile-first approach to their website design? Some B2B marketers say there's no need to spend ma[...] Read More

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February, 07 2019

Revving up Demand Generation With Content Syndication

Content Marketing Demand Generation

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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January, 24 2019

Growth Hacking B2B Companies: 3 Foundational Elements

B2B Marketing

Organizational growth is top of mind for any B2B company. This is certainly true for those whose sales productivity is decreasing. But positioning your company to thrive and not just survive in this f[...] Read More

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January, 16 2019

3 LinkedIn Advertising Tips for B2B Demand Generation

Social Media Demand Generation

As we've discussed previously in this blog, LinkedIn provides an extraordinary opportunity to get in front of B2B prospects. If you're a B2B company focused on growing revenue, then leveraging LinkedI[...] Read More

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January, 10 2019

LinkedIn Best Practices for B2B Companies

Social Media

B2B companies must be hyper focused on connecting with their target audience in the right channels. The number of people involved in B2B purchases decisions is 6.8 people on average (CEB), and they ea[...] Read More

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December, 31 2019

Interactive Content Design Turns into a Lead Generation Machine

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 12 hours of content daily, getting them to pay attention to you — much [...] Read More

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December, 20 2018

Marsden Marketing's Best 2018 Blogs

B2B Marketing

As the end of 2018 quickly approaches, we find ourselves reflecting on the articles and posts we've written throughout the year. Looking back, we focused on a variety of topics within the broader scop[...] Read More

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December, 14 2018

5 Website Design Trends That Will Dominate 2019

Website Design

2019 is the year of visual intrigue, especially when it comes to innovation in B2B website designs. Consider this: Nielson reports that U.S. adults spend nearly half of their day interacting with medi[...] Read More

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November, 29 2018

Is Your Marketing Plan Focused on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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