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The Marsden Marketing Blog

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March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

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February, 06 2020

Measuring ABM: The 3 Metrics that Matter

Marketing Strategy ABM

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

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January, 23 2020

5 Video Marketing Mistakes to Avoid

Digital Marketing SEO Video Marketing

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

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January, 16 2020

3 Tips to Boost Organic Website Traffic

SEO

B2Bs that want to increase their website traffic should start with organic traffic. The reason is that organic search has 20 times more traffic opportunities when compared to PPC on both mobile and de[...] Read More

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December, 05 2019

Buyer Personas – The Key to 2020 Revenue Growth

Marketing Strategy

If you are like most marketers, your revenue goals have increased for 2020, but your budgets haven’t. Even if you are among the fortunate few with an increased budget to spend, you still need to show [...] Read More

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November, 14 2019

5 LinkedIn PPC Hacks for B2B Companies

Demand Generation

Creating ads for B2B companies can be a challenge in any platform, but LinkedIn has continued to show a lot of promise in the B2B space. If you’re not already building ads on LinkedIn, then you should[...] Read More

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October, 31 2019

Pop-up Ads: The Good and the Bad

Lead Generation

Have you ever gone online to visit a website and BOOM! a pop-up ad appears? How did you feel? Super annoyed or excited to receive exclusive news and deals from this brand? Surveys say it's about a 75/[...] Read More

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October, 17 2019

Your A-Z Guide to B2B Digital Ads Specs

Lead Generation

Quick! Your team needs the next round of digital ads launched by lunchtime, and you don’t know where to start, much less recall the ad dimensions for each platform. But with more and more budget alloc[...] Read More

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October, 10 2019

Tool Review: Don’t Underestimate the Power of Online Design Tools

Content Marketing

Designing your marketing collateral takes time if you want it to look professional, and generally, time is in low supply. So, what do you do when you get a last-minute project, and your designer is al[...] Read More

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September, 26 2019

B2B Website Design Trends 2020 – What to Expect

Website Design

2020 is a time of growth for B2B web design. In the past several years, we have seen an explosion of animation and custom graphics, and this next year marks a turning point that will change those land[...] Read More

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