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The Marsden Marketing Blog

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August, 27 2020

5 Uncommon Things to Include in your Brand Style Guide


Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

August, 13 2020

10 Metrics to Measure Lead Generation Success

Lead Generation

As a B2B marketer, finding ways to generate new leads comes with the job. Since content helps your visitors act, tracking metrics play a vital role in measuring lead generation success by monitoring t[...] Read More

July, 23 2020

Choosing the Right B2B Marketing Automation Platform

digital marketing strategy

After getting the green light to implement a marketing automation platform, you’re probably at a loss for which tool to choose. And who wouldn’t be? In 2019, there were over 7,000 marketing technology[...] Read More

July, 09 2020

4 Keys to ABM Success

Marketing Strategy ABM

It's hard to ignore the hype around account-based marketing (ABM). Everywhere you look, it seems like everyone is talking about it. But we can all agree that despite all the commotion and stats toutin[...] Read More

June, 25 2020

Retargeting Basics – Catching the Ones that Got Away

digital marketing strategy

We’ve all seen it. That ad that follows you around for a couple of days. That reminder from a site you visited last week. That little Easter egg can only mean one thing. You’ve been retargeted. So wha[...] Read More

June, 11 2020

Looking Ahead: B2B Website Design Trends 2021

Website Design

2021 will be the true beginning of branching out and experimentation in B2B web design. While 2020 has shown us the potential, 2021 will usher in a new era in web design trends. In the decade ahead of[...] Read More

May, 28 2020

Landing Pages 101: Back to the Basics

B2B Marketing Inbound Marketing Demand Generation

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

April, 30 2020

5 Inbound Marketing Mistakes Fintechs Should Avoid

Inbound Marketing

Finance is a heavily regulated space. When you bring technology into the mix, strict rules and guidelines must contend with a rapidly evolving marketplace and constantly escalating demand. To stand ou[...] Read More

April, 16 2020

Understanding Your Website Traffic Sources

B2B Marketing

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More


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