THE MARSDEN MARKETING BLOG

Top 6 Most Interesting Atlanta Marketing Events in September

Posted by Riah Solomon

Thu, Aug 31, 2017 @ 01:00 PM

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There’s no other city we’d rather be in – and for good reason! Atlanta is packed with opportunities and things to do on the weekends and professionally. With so much going on, it can be easy to miss the best of the best. We searched the internet and found what we think are the top six most valuable events marketing professionals should attend, including one extra event at the end of this post that you don’t want to miss.

If you’re looking to network or expand your knowledge, these events are for you. We hope to see you there!

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HTTP vs. HTTPS: Your SEO Guide to Securing Your Website

Posted by Charlotte Cook

Wed, Aug 30, 2017 @ 08:00 AM

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Google announced at the beginning of the year that having an unsecured HTTP website (vs HTTPS) will negatively affect your site’s search results ranking. Google keeps its promises. Just this month, the company sent out another warning to webmasters that HTTP sites with forms or input fields will be considered “not secure” in October.

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Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Posted by Noah Thomas

Wed, Aug 23, 2017 @ 08:00 AM

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Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success with one of our clients, Toffler Associates. Together, we were able to increase the company’s lead conversion rate by 164% in three months using a relatively new pop-up lead flow tool we added to the Toffler arsenal.

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Top 3 Best Practices for Facebook Paid Advertising

Posted by Carla Niknejad

Thu, Aug 17, 2017 @ 03:34 PM

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When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stopped growing, and over the years has made a number of changes to improve profitability while offering new ways for businesses to engage with customers and attract new ones. 

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August Marketing and PR Events in Atlanta

Posted by Riah Solomon

Fri, Aug 04, 2017 @ 01:29 PM

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In many fields of work, continuing education is helpful, but in marketing and communications, it’s essential. Technology, trends, and communication platforms change constantly. Keeping up with the latest best practices is easier in Atlanta with monthly events hosted by various associations – that is if you know where to find the events.

We made it easy with a list of the top August 2017 events we found for $50 or less for digital, inbound, and content marketing professionals. We hope to see you there!

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Is Account-Based Marketing Right for Your B2B Company?

Posted by Jeffrey Willis

Fri, Jul 28, 2017 @ 01:22 PM

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For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything.

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The End of an Era: My IP Address Has Changed

Posted by Will Walker

Wed, Jul 19, 2017 @ 08:00 AM

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A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all use every day.

I was preparing to make planned edits to a website. For security purposes, the website uses IP whitelisting to allow a specific set of IP addresses access to the admin portal, and I was suddenly blocked from login. A quick check of my IP address showed that it had changed. 

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SaaS and PPC: A Winning Combination for Lead Generation

Posted by Charlotte Cook

Wed, Jul 12, 2017 @ 08:19 AM

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Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keywords.

Don’t let the cost scare you off just yet! We know of multiple campaigns, strategies, and best practices to use when developing your Google AdWords PPC campaigns. Here are three steps to take to get started.

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The Essential SEO Checklist for SMBs

Posted by Noah Thomas

Thu, Jul 06, 2017 @ 08:00 AM

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When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in Google. Not optimizing your site will put you at a huge disadvantage.

We’ve got your back. Download our printable checklist of SEO tasks, explanations for each action, and recommended resources to empower your SEO efforts.

 
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July Edition: Free (or Cheap) Marketing Events in Atlanta for Marketing Professionals

Posted by Riah Solomon

Mon, Jul 03, 2017 @ 08:00 AM

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The rain hasn’t stopped yet, but that doesn’t mean you need to be a recluse. Atlanta’s got a lot to see and do, including some great networking and educational events for marketing professionals like us. Here are the July 2017 events we found for $50 or less for digital, inbound, and content marketing professionals. We hope to see you there!

(P.S. If you're looking for the most recent round-up of Atlanta events, we post these blogs monthly. Click here to see what's happening this month.)

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