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June, 08 2023

Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B

Marketing Strategy and Planning Demand Generation and ABM

Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame. Read More

May, 18 2023

3 Tips for Google Analytics 4 Success

Marketing Technology and Analytics

Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

May, 10 2023

How to Connect With Your B2B Audience

Content Marketing

I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

March, 15 2022

B2B Acquisition Channels to Turn Prospects into Customers | Anne Marsden on the Pathmonk Podcast

B2B Marketing Demand Generation and ABM

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at [...] Read More

November, 19 2021

The Power of Multichannel Marketing

Content Marketing Marketing Strategy and Planning Demand Generation and ABM

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November, 12 2021

Shame on You for Your Poor-Quality Leads

Revenue Operations

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

September, 17 2021

Grade How Well Your Sales and Marketing are Aligned: 7 Areas to Focus on with Practical Tips

Revenue Operations

87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...] Read More

August, 27 2021

Digital Summit Recap: 16 Demand Generation Tools to Strengthen Your Website

Demand Generation and ABM

Didn’t make it to Digital Summit’s in-person conference this year? Don’t worry, we have a roundup of how you can continue to improve your website. Your website is your number one salesperson. It promo[...] Read More

August, 13 2021

5 Ways to Strengthen Your B2B Visual Branding for 2022

Digital Marketing Branding and Design

2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...] Read More

July, 16 2021

Core Web Vitals - What Are They and Why Should You Care?

Digital Marketing

Did you notice a drop in web visitors last month? Probably so, and you’re not alone. Read More


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