The Marsden Marketing Blog

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May, 10 2023

How to Connect With Your B2B Audience

Content Marketing

I’m going to go out on a limb here to say that even if you’ve never been on a blind date, you know how it works. You sit down at a semi-formal restaurant, your order is taken, and you start with small[...] Read More

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March, 15 2022

B2B Acquisition Channels to Turn Prospects into Customers | Anne Marsden on the Pathmonk Podcast

B2B Marketing Demand Generation and ABM

We don’t have to tell you how big podcast marketing has become, and it only continues to grow – studies show that 57% of Americans have listened to a podcast and 41% of those listen to podcasts on at [...] Read More

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November, 19 2021

The Power of Multichannel Marketing

Content Marketing Marketing Strategy and Planning Demand Generation and ABM

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November, 12 2021

Shame on You for Your Poor-Quality Leads

Revenue Operations

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

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September, 17 2021

Grade How Well Your Sales and Marketing are Aligned: 7 Areas to Focus on with Practical Tips

Revenue Operations

87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...] Read More

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August, 27 2021

Digital Summit Recap: 16 Demand Generation Tools to Strengthen Your Website

Demand Generation and ABM

Didn’t make it to Digital Summit’s in-person conference this year? Don’t worry, we have a roundup of how you can continue to improve your website. Your website is your number one salesperson. It promo[...] Read More

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August, 13 2021

5 Ways to Strengthen Your B2B Visual Branding for 2022

Digital Marketing Branding and Design

2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...] Read More

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July, 16 2021

Core Web Vitals - What Are They and Why Should You Care?

Digital Marketing

Did you notice a drop in web visitors last month? Probably so, and you’re not alone. Read More

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June, 17 2021

Filling the Funnel: Content that Converts

Content Marketing Marketing Strategy and Planning Demand Generation and ABM Marketing Technology and Analytics

Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...] Read More

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June, 03 2021

7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement

Content Marketing PR and Event Marketing

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

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