THE MARSDEN MARKETING BLOG

How to Transform Your Blog Posts into Successful Video Marketing

Posted by Will Walker

Fri, May 19, 2017 @ 01:49 PM

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Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest transition is to transform your blog posts into engaging, quality videos.

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Lessons from the Kardashians in B2B Content Marketing

Posted by Jeffrey Willis

Tue, May 16, 2017 @ 02:52 PM

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When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do.

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Starting a Relationship with Influencer Marketing in your B2B Company

Posted by Carla Niknejad

Thu, May 11, 2017 @ 12:07 PM

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While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully staged picture, this brand has gotten into your head. 

This is an example of an influencer marketing tactic that B2C companies have taken and run with. B2B companies have yet to catch up, with only 11% of B2B organizations managing ongoing influencer marketing programs, compared to 48% of B2C companies.

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Spring Cleaning, Part 4 of 4: Search Engine Optimization

Posted by Noah Thomas

Thu, May 04, 2017 @ 12:44 PM

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Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Marketing Efforts.

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Spring Cleaning, Part 3 of 4: Digital Marketing Tools

Posted by Charlotte Cook

Tue, Apr 25, 2017 @ 11:14 AM

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If you've been following along with our latest vlog series, you know that we've already polished up websites and social media accounts. Today, it's time to tackle the digital marketing tools used to make the day-to-day activities of implementing and analyzing campaigns easier.

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Spring Cleaning, Part 2 of 4: Social Media Maintenance

Posted by Christina Simms

Tue, Apr 18, 2017 @ 09:58 AM

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The deep clean continues! In part one of the Spring Cleaning series, we focused on the regular maintenance of websites. Part two takes a look at another popular promotional tool: social media. 

When other initiatives are competing for your time and attention, it can be easy to take a “set it and forget it” approach to your business's social media accounts. Marketing spring cleaning is the perfect time to take a step back and see what’s working in your B2B social media plan or what needs a refresh.

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Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Posted by Will Walker

Tue, Apr 11, 2017 @ 10:39 AM

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It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series, we'll explore the common aspects of a B2B demand generation plan, as well as the steps you can take to tidy-up and streamline plan strategy. 

First up, the all-important website. Websites provide major curb appeal for businesses and are a primary tool for generating leads. Our first video details the annual updates you should schedule and tips for DIY upgrades to increase the impact of website marketing activities.

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Taking the Guesswork Out of Designing for Emails

Posted by Brian Bicknell

Tue, Apr 04, 2017 @ 03:27 PM

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CRASH! Carefully designed emails tend to break into pieces when you send them out to different email clients, like Outlook or Gmail. That might not be your fault.

As you may have heard, different email clients render the CSS of emails differently. Guess what – there are a lot of email clients, and they all render in slightly differnet ways (there are more versions of Outlook than I can shake a stick at). 

The good news is handy cheat sheets are out on the webs to take the guess work out of designing emails. These resources detail which CSS properties work on which clients. Check out this handy table over at MailChimp (thanks, guys!). 

These can be a bit overwhelming and obtuse for lay users, so I’ve outlined what you need to know about common issues when designing highly effective emails for different email clients.

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Pay for Play: Where PR and Marketing Join Forces for Good

Posted by Stephanie Zercher

Tue, Mar 28, 2017 @ 10:21 AM

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Pay for play: Not such dirty words any longer. In a time with fewer journalists and a need for content driven by the digital world, the lines between traditional PR (in which you earned coverage by pitching your company’s story to reporters) and marketing (in which you generally pay to reach your audience) hasn’t just blurred. It’s been erased and replaced by a new paradigm – a hybrid that calls on PR’s ability to shape content for paid opportunities that often look a lot like what a journalist would typically produce. 

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Webinars 101: A crash course in best practices for B2B webinars

Posted by Lauren DeRamus

Tue, Mar 21, 2017 @ 11:20 AM

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Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. 

Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite client of ours asked us to help manage their annual digital conference. That meant more than a month of B2B digital marketing content presented worldwide, twice weekly, from the comfort of the internet. I emerged from that sea with a master scuba certification and hands-on experience and knowledge about best practices for B2B webinars that I’d like to share with you.

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