THE MARSDEN MARKETING BLOG

Marketers are Swiping Right on Growth-Driven Design – Are You?

Posted by Lauren DeRamus

Fri, Oct 20, 2017 @ 08:43 AM

[fa icon="comment"] 0 Comments

Do you remember dating before modern technology? For most of us, it looked like spending a lot more time in bars and bookstores, sitting through a few awkward dinners, and, if we were desperate –  even taking grandma up on that offer to meet her neighbors’ son.

Well, much like “old school dating,” the traditional web design model can be less than effective in yielding the best results.

Your website is your number ONE sales tool. Yet, according to HubSpot, most websites go stagnant, sitting with no major updates for roughly one and a half to two years after launch. When companies are ready to “jump back in,” the traditional website process is costly, time-consuming, and doesn’t necessarily guarantee a great ROI once you’ve relaunched.

Read More [fa icon="long-arrow-right"]

5 Web Design Trends That Will Be Even Bigger in 2018

Posted by Brian Bicknell

Wed, Jun 21, 2017 @ 08:11 AM

[fa icon="comment"] 1 Comment

The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018.

Read More [fa icon="long-arrow-right"]

Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Posted by Will Walker

Tue, Apr 11, 2017 @ 10:39 AM

[fa icon="comment"] 0 Comments

It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series, we'll explore the common aspects of a B2B demand generation plan, as well as the steps you can take to tidy-up and streamline plan strategy. 

First up, the all-important website. Websites provide major curb appeal for businesses and are a primary tool for generating leads. Our first video details the annual updates you should schedule and tips for DIY upgrades to increase the impact of website marketing activities.

Read More [fa icon="long-arrow-right"]

How to Troubleshoot Your Hubspot Page Styling Woes

Posted by Brian Bicknell

Thu, Aug 25, 2016 @ 01:33 PM

[fa icon="comment"] 0 Comments

Has your template purchase turned into a hassle? Are you trying to make a landing page but are running into more styling obstacles than a Kardashian? Troubleshooting rendering issues on Hubspot pages is an interesting challenge due to all of the moving parts – you may have custom programming, purchased template CSS files, a Design Manager template, a page made from the DM template, and an end product to consider. If something looks wrong on the page, how the heck do you find out what’s going on when there are so many different parts? The guess-and-check method can leave you in the dark for hours with nothing to show for your work. Luckily, there’s a light shining in the darkness – “Inspect”.

Read More [fa icon="long-arrow-right"]

How UX Transformed Graphic Design for Marketing

Posted by Brian Bicknell

Thu, Mar 31, 2016 @ 03:21 PM

[fa icon="comment"] 0 Comments

Revolutions in the way we market transform the way we design our marketing materials. The past decade or so has seen several of these revolutions in digital marketing, as our technology and culture explore digital media in new ways. This infographic takes a closer look at how these revolutions have affected the way we design our web sites, our emails, and our marketing content.

Read More [fa icon="long-arrow-right"]

What Do Your Web Fonts Say About Your Company?

Posted by Brian Bicknell

Thu, Oct 22, 2015 @ 01:00 PM

[fa icon="comment"] 0 Comments

The most powerful way your website can engage its visitors is through its content. For many of us, content usually means text: a powerful headline to grab attention and a set of bullet points or paragraphs that offer useful info. With the possible exception of strong verbiage in a headline, what the text physically looks like is the first interaction between your content and your visitor. That simple idea powered the history of typography (making letters and words look a certain way), and led to the multitude of fonts we use today. So, to better understand the interaction between your website’s content and your visitor, let’s take a closer look at some of the Internet’s most widely used fonts.

Read More [fa icon="long-arrow-right"]

The SEO Checklist Everyone Should Have in 2015

Posted by Shannon Henrici

Tue, Sep 15, 2015 @ 01:04 PM

[fa icon="comment"] 0 Comments

As an Inbound Marketing Specialist, it is a big part of my job to drive traffic to a client’s website. It isn’t my only job, of course. I am also responsible for creating strategies to turn that traffic into leads, and hopefully into customers. But not to put the cart before the horse - I need to make sure the client’s website can be found, which is where having an expertise in SEO is a pricelsss tool.

Read More [fa icon="long-arrow-right"]

Is Your Website Falling Asleep on the Job? Answer These 12 Questions

Posted by Anne Marsden

Tue, Aug 18, 2015 @ 09:51 AM

[fa icon="comment"] 0 Comments

In this increasingly digital world, our websites have become more complex. They carry the weight of both messaging and SEO, and a hidden structure of tools and analytics designed to enhance analytics and promote lead generation. At least that’s how it is supposed to work. How can you know if your B2B website is just limping along, or if it is a lead-generating competitive tool to engage with prospects?

Read More [fa icon="long-arrow-right"]

What First-Dates Taught Us About First-Time Website Visitors

Posted by Thomas Mayhew

Thu, Jun 25, 2015 @ 11:06 AM

[fa icon="comment"] 0 Comments

The digital marketing landscape thrives on finding new ways to draw people in and offer what they want. In fact, when you think about it, the struggle is a lot like first dates.

Read More [fa icon="long-arrow-right"]

10 Things the Best B2B Websites Are Doing Right

Posted by Jeffrey Willis

Thu, Jun 04, 2015 @ 11:09 AM

[fa icon="comment"] 0 Comments

Frank Lloyd Wright once said, “an architect's most useful tools are an eraser at the drafting board, and a wrecking bar at the site.”

While Wright was referring to the act of designing a building, the theory holds true for constructing most things — including your company’s website.

The best B2B websites begin with drafting a comprehensive blueprint, constructing a solid foundation, and merging the rules of design with innovation to create a unique experience. 

Great B2B websites all incorporate these 10 basic principles into their architecture to enhance each visit: 

1. It’s all about you. Your website is your brand. Your logos, colors, fonts, and content are your chance to showcase yourself. To stay on point with your brand, consistency is key. This may sound like a given, but forgetting this even once can destroy the hard work that you’ve put into other pages.

Read More [fa icon="long-arrow-right"]