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Posts about Digital Marketing



September, 19 2019

Is Your Website Underperforming? Answer These 10 Questions

Digital Marketing

Websites today are more complex than ever before. They carry the weight of both messaging and SEO, and a hidden structure of tools designed to enhance analytics and promote lead generation. At least t[...] Read More

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June, 27 2019

A Day in the Life of a Digital Marketing Intern

Digital Marketing Revenue Operations

According to Google, a digital marketing internship looks a lot like this: Conducting industry research Assessing social media trends Compiling data Developing client content calendars While these tas[...] Read More

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May, 16 2019

Are You Ready for LinkedIn's Latest Roadmap Release?

Digital Marketing Demand Generation and ABM

Marketers have been waiting patiently for the release of LinkedIn’s roadmap this year, and for good reason. For a while now, LinkedIn has been the secret sauce that has pushed the needle on B2B market[...] Read More

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February, 19 2019

Is Mobile-First Web Design Right for B2B Companies?

Digital Marketing

Most B2B website traffic comes from desktop machines. But should that stop a B2B company from taking a mobile-first approach to their website design? Some B2B marketers say there's no need to spend ma[...] Read More

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August, 30 2018

How to Start Your Own B2B Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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June, 14 2018

Sales and Marketing Alignment Starts With Vocabulary

Digital Marketing Revenue Operations

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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May, 16 2018

How to Analyze Your B2B Website

Digital Marketing Branding and Design

In B2B digital marketing, we find ourselves constantly analyzing websites. We believe that websites are the foundation of digital marketing programs and, therefore, are constantly taking notice of how[...] Read More

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October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

Content Marketing Digital Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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September, 14 2017

What’s next in B2B Marketing? Q&A with Suzanne Moore

B2B Marketing Digital Marketing

Buzzwords don’t generate leads or sell your product but we, as marketers, are bombarded with them every day. Inbound marketing, MQL, SQL, demand generation, ABM, and ROI – the list goes on. Marketing [...] Read More

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July, 28 2017

Is ABM Right for Your B2B Company?

Digital Marketing Demand Generation and ABM

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

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