Marketers have been waiting patiently for the release of LinkedIn’s roadmap this year, and for good reason. For a while now, LinkedIn has been the secret sauce that has pushed the needle on B2B market[...] Read More
So far we've shown you how to spruce up your website, prune SEO, and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles.[...] Read More
As we've discussed previously in this blog, LinkedIn provides an extraordinary opportunity to get in front of B2B prospects. If you're a B2B company focused on growing revenue, then leveraging LinkedI[...] Read More
B2B companies must be hyper focused on connecting with their target audience in the right channels. The number of people involved in B2B purchases decisions is 6.8 people on average (CEB), and they ea[...] Read More
When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stop[...] Read More
The deep clean continues! In part one of the Spring Cleaning series, we focused on the regular maintenance of websites. Part two takes a look at another popular promotional tool: social media. When ot[...] Read More
The days when social media was exotic to B2B companies are well over – at least when it comes to tried-and-true platforms. According to Content Marketing Institute’s 2016 Benchmarks and Trends report,[...] Read More
You’ve heard it before: you need great content to be engaging on social media. Luckily, you already have great original content. You’ve got an unbeatable content marketing plan in place. But what do y[...] Read More
Marsden Marketing is a B2B marketing and lead generation agency based in Atlanta, GA. We merge marketing know-how and technology-driven intelligence with creativity to achieve focused results. We deliver Marketing That Sells™.