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The Marsden Marketing Blog

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June, 21 2018

Generating Web Traffic: Social vs. Search

Social Media SEO Reporting & Analytics

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August, 17 2017

Top 3 Best Practices for Facebook Paid Advertising

Social Media Reporting & Analytics

When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stop[...] Read More

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April, 18 2017

Spring Cleaning, Part 2 of 4: Social Media Maintenance

Social Media Video

The deep clean continues! In part one of the Spring Cleaning series, we focused on the regular maintenance of websites. Part two takes a look at another popular promotional tool: social media.  When o[...] Read More

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October, 25 2016

Beyond the Social Norms: Can New Platforms Work for B2B?

Social Media

The days when social media was exotic to B2B companies are well over – at least when it comes to tried-and-true platforms.  According to Content Marketing Institute’s 2016 Benchmarks and Trends report[...] Read More

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September, 07 2016

How to Find Great Outsider Content for Your Social Media Channels

B2B Marketing Social Media

You’ve heard it before: you need great content to be engaging on social media. Luckily, you already have great original content. You’ve got an unbeatable content marketing plan in place. But what do y[...] Read More

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February, 12 2016

#RIPTwitter? How the Timeline Change Affects B2B Marketing

B2B Marketing Social Media

Twitter has become known for its timeline: clean and simplistic in reverse chronological order. Users see the most recent tweets at the top of their feeds, and fans love this - especially when big new[...] Read More

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January, 21 2016

How to Get the Most Out of LinkedIn for Your Business

Social Media

LinkedIn has proven to be the best social media platform for B2B companies in terms of achieving marketing goals. LinkedIn is the largest professional network, with a 94% membership among B2B companie[...] Read More

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December, 29 2016

Why We Love Influencer Marketing (And You Should Too!)

Social Media Marketing Strategy

Digital Marketing is a field that continues to evolve almost as rapidly as technology does. That is why it should be no surprise that a new sub-discipline within digital marketing, Influencer Marketin[...] Read More

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November, 19 2015

4 Masters of Influencer Marketing to Follow Right Now

B2B Marketing Social Media

What is influencer marketing? Influencer marketing is a fairly easy concept to understand once you define its root words:  Influence: the capacity to have an effect on the character, development, or b[...] Read More

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September, 17 2015

#INBOUND15: The Best Lessons I Learned About Business, Life & Live-Tweeting at An Event

Branding Public Relations Social Media

INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock co[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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