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The Marsden Marketing Blog

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June, 21 2018

Generating Web Traffic: Social vs. Search

Social Media SEO Reporting & Analytics

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

SEO Video Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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July, 06 2017

The Essential SEO Checklist for SMBs

Sales and Marketing SEO

When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in [...] Read More

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May, 04 2017

Spring Cleaning, Part 4 of 4: Search Engine Optimization

SEO Video

Every season must come to an end. While spring is still in full swing, our Spring Cleaning vlog series is not. Welcome to the final installation of Spring Cleaning: 4 Ways to Spruce Up Your Digital Ma[...] Read More

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October, 06 2016

5 Google Analytics Tips for Better Website Optimization

Digital Marketing SEO Reporting & Analytics

Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover wh[...] Read More

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April, 19 2016

5 Reasons to Include Guest Posting In Your Content Strategy

Content Marketing SEO

Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in [...] Read More

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February, 04 2016

Website Traffic – Your Guide to What’s Important

SEO

Traffic to your website is one of the most important analytics you should track. Unfortunately, not all traffic is created equal. In website traffic there is just traffic, which can be a significant n[...] Read More

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October, 13 2015

The Future of Search: An Inside Look at the New SEO

SEO

Gone are the days of tips and tricks to fool the algorithm into ranking your site first. The future of search is in the hands of the searcher… just as it should be. Every company in today’s competitiv[...] Read More

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September, 15 2015

The SEO Checklist Everyone Should Have in 2015

Website Design SEO

As an Inbound Marketing Specialist, it is a big part of my job to drive traffic to a client’s website. It isn’t my only job, of course. I am also responsible for creating strategies to turn that traff[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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