THE MARSDEN MARKETING BLOG

SaaS and PPC: A Winning Combination for Lead Generation

Posted by Charlotte Cook

Wed, Jul 12, 2017 @ 08:19 AM

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Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keywords.

Don’t let the cost scare you off just yet! We know of multiple campaigns, strategies, and best practices to use when developing your Google AdWords PPC campaigns. Here are three steps to take to get started.

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Is a Branded PPC Campaign Necessary? 8 Reasons Why They Are Beneficial for B2B Brands

Posted by Charlotte Cook

Tue, May 30, 2017 @ 08:00 AM

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If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your business. For example, Marsden Marketing would be one of our branded keywords. In a branded campaign, a company creates a paid search campaign that targets its branded keywords. 

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Why You Need a Dedicated Landing Page for Your PPC Campaign

Posted by Charlotte Cook

Tue, Jan 31, 2017 @ 10:30 AM

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Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s department and just walks away. Now you have to search through all the cluttered racks to find what you need, or leave empty-handed.

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Do You Know These 4 PPC Best Practices?

Posted by Christina Simms

Tue, Aug 16, 2016 @ 01:35 PM

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Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this yet stop everything, click here, and enjoy) there are employees and executives searching online for information related to their work and business needs. In fact, 94% of B2B buyers conduct research online at some point in the buying process. Digital marketing efforts focused on SEO and great content all help to promote your business, drive traffic, and convert visitors but PPC provides an opportunity to further your company’s reach.

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