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Posts about Paid Search



May, 02 2019

The ABCs of Video Ads in PPC

Paid Search Video Marketing Demand Generation

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

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July, 12 2017

SaaS and PPC: A Winning Combination for Lead Generation

Paid Search SaaS Marketing

Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keyword[...] Read More

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May, 30 2017

8 Reasons Why Branded PPC Campaigns Are Beneficial for B2B Brands

Paid Search

If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your busin[...] Read More

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January, 31 2017

Why You Need a Dedicated Landing Page for Your PPC Campaign

Paid Search

Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s departm[...] Read More

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August, 16 2016

Do You Know These 4 PPC Best Practices?

Paid Search

Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this ye[...] Read More

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