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The Marsden Marketing Blog

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July, 12 2017

SaaS and PPC: A Winning Combination for Lead Generation

Paid Search SaaS Marketing

Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keyword[...] Read More

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May, 30 2017

Is a Branded PPC Campaign Necessary? 8 Reasons Why They Are Beneficial for B2B Brands

Paid Search B2B Marketing

If you’re not a Pay-Per-Click (PPC) guru, you might be asking yourself what is a branded keyword? It’s a keyword that contains your company name or one of the products or services unique to your busin[...] Read More

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January, 31 2017

Why You Need a Dedicated Landing Page for Your PPC Campaign

Paid Search

Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s departm[...] Read More

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August, 16 2016

Do You Know These 4 PPC Best Practices?

Paid Search

Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this ye[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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