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Posts about Email Marketing

September, 17 2020

4 Overlooked Elements That Will Improve Your Email Marketing

Email Marketing

Take a moment and visualize your email inbox. If you are like most business email users, upwards of 100 emails a day move in and out of your mailbox. For some people, that number is significantly high[...] Read More

March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

April, 04 2017

Taking the Guesswork Out of Designing for Emails

Email Marketing Graphic Design

CRASH! Carefully designed emails tend to break into pieces when you send them out to different email clients, like Outlook or Gmail. That might not be your fault. As you may have heard, different emai[...] Read More

February, 21 2017

Emails that engage & convert: An experiment

Email Marketing

When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the de[...] Read More

October, 13 2016

Email Workflows: How to Get Them Right

Email Marketing

There are days when technology fails to cooperate with me and I daydream of chucking my computer, phone, etc. into a running trash compactor. Or reminisce about the scene in Office Space when they go [...] Read More

October, 04 2016

Why Segmentation Matters in B2B Email Marketing

Email Marketing

Email marketing is an integral part of B2B companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email mess[...] Read More

June, 07 2016

15 Pitfalls of Automated Emails and How to Avoid Them

Email Marketing Marketing Automation

You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your databa[...] Read More

May, 19 2016

Quality Over Quantity: How to Clean Up Your Email Lists

Email Marketing

Email can be a great tool for B2B marketing. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). It’s a proven way for your business to at[...] Read More

September, 08 2015

6 Key Elements to Include in Every Email Marketing Template

Email Marketing

Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodo[...] Read More

June, 23 2015

8 Easily Forgotten Do’s and Don’ts of Email Marketing

Email Marketing

It’s nice to know email marketing is alive and well. Oh, you didn’t know? Well here’s a fun fact: 69.7% of US Internet users say email is the preferred method of communicating with businesses (eMarket[...] Read More


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