Take a moment and visualize your email inbox. If you are like most business email users, upwards of 100 emails a day move in and out of your mailbox. For some people, that number is significantly high[...] Read More

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

CRASH! Carefully designed emails tend to break into pieces when you send them out to different email clients, like Outlook or Gmail. That might not be your fault. As you may have heard, different emai[...] Read More

When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the de[...] Read More

There are days when technology fails to cooperate with me and I daydream of chucking my computer, phone, etc. into a running trash compactor. Or reminisce about the scene in Office Space when they go [...] Read More

Email marketing is an integral part of B2B companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email mess[...] Read More

You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your databa[...] Read More

Email can be a great tool for B2B marketing. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). It’s a proven way for your business to at[...] Read More

Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodo[...] Read More

It’s nice to know email marketing is alive and well. Oh, you didn’t know? Well here’s a fun fact: 69.7% of US Internet users say email is the preferred method of communicating with businesses (eMarket[...] Read More