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April, 04 2017

Taking the Guesswork Out of Designing for Emails

Email Marketing Graphic Design

CRASH! Carefully designed emails tend to break into pieces when you send them out to different email clients, like Outlook or Gmail. That might not be your fault. As you may have heard, different emai[...] Read More

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February, 21 2017

Emails that engage & convert: An experiment

Email Marketing

When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the de[...] Read More

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October, 13 2016

Email Workflows: How to Get Them Right

Email Marketing

There are days when technology fails to cooperate with me and I daydream of chucking my computer, phone, etc. into a running trash compactor. Or reminisce about the scene in Office Space when they go [...] Read More

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October, 04 2016

Why Segmentation Matters in B2B Email Marketing

Email Marketing

Email marketing is an integral part of B2B companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email mess[...] Read More

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June, 07 2016

15 Pitfalls of Automated Emails and How to Avoid Them

Email Marketing Marketing Automation

You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your databa[...] Read More

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May, 19 2016

Quality Over Quantity: How to Clean Up Your Email Lists

Email Marketing

Email can be a great tool for B2B marketing. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter (Campaign Monitor). It’s a proven way for your business to at[...] Read More

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September, 08 2015

6 Key Elements to Include in Every Email Marketing Template

Email Marketing

Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodo[...] Read More

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June, 23 2015

8 Easily Forgotten Do’s and Don’ts of Email Marketing

Email Marketing

It’s nice to know email marketing is alive and well. Oh, you didn’t know? Well here’s a fun fact: 69.7% of US Internet users say email is the preferred method of communicating with businesses (eMarket[...] Read More

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May, 19 2015

Getting "More" Out of Your Email Marketing Lists

Email Marketing

There’s a well-known adage that sometimes more isn’t always better…sometimes it is just more. This is especially true when referring to your email marketing lists.   Unfortunately, letting go is not a[...] Read More

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December, 16 2014

Email Marketing Gone Wrong: 4 Mistakes Not to Make

Email Marketing

Fact: our inboxes are jam-packed with marketing emails. With the typical email subscriber receiving a staggering average of 416 commercial messages a month, an email must shine to be seen amongst the [...] Read More

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