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Posts about Digital Marketing



February, 29 2024

New Traditions! 10 Ps for Digital Marketing

B2B Marketing Digital Marketing Social Media

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May, 13 2021

Say Goodbye to Third-Party Cookies – Learn How to Continue on Without Missing a Beat

Digital Marketing

Chocolate chip. Macadamia nut. Shortbread. Most of us can agree that cookies are good for the soul. But today, we’re not talking about grandma’s decadent sweet treats. We’re talking about the cookies [...] Read More

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July, 23 2020

Choosing the Right B2B Marketing Automation Platform

Digital Marketing

After getting the green light to implement a marketing automation platform, you’re probably at a loss for which tool to choose. And who wouldn’t be? In 2019, there were over 7,000 marketing technology[...] Read More

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June, 25 2020

Retargeting Basics – Catching the Ones that Got Away

Digital Marketing

We’ve all seen it. That ad that follows you around for a couple of days. That reminder from a site you visited last week. That little Easter egg can only mean one thing. You’ve been retargeted. So wha[...] Read More

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March, 05 2020

Email Design Best Practices for B2Bs

Digital Marketing Lead Generation Email Marketing Demand Generation

Email is still the cornerstone of any sound digital marketing strategy. It generates $38 for every dollar spent, accounting for a 3,000% ROI. Yet most emails go unread or unopened. Some never even see[...] Read More

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January, 23 2020

5 Video Marketing Mistakes to Avoid

Digital Marketing SEO Video Marketing

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

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September, 05 2018

What Are the Best Podcasting Tools?

Content Marketing Digital Marketing

The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of this two-part series, I discussed th[...] Read More

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August, 30 2018

How to Start Your Own B2B Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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July, 18 2018

5 Digital Marketing Trends Sure to Make an Impact in 2019

Digital Marketing

We all know that digital B2B marketing trends are constantly changing. Here are the top 5 trends gaining momentum that you’ll want to include in your 2019 strategic plans. 1. Predictive/Intent Data B2[...] Read More

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June, 14 2018

Sales and Marketing Alignment Starts With Vocabulary

Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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