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Posts about Content Marketing



March, 14 2019

The Building Blocks of a B2B Wikipedia Page

Content Marketing Demand Generation and ABM

Creating a Wikipedia page may seem like a no-brainer. You just go in, create a page, and paste in your content. Nailed It! Actually, taking the time to create a Wikipedia page is a lot harder than one[...] Read More

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February, 07 2019

Revving up Demand Generation With Content Syndication

Content Marketing Demand Generation and ABM

There’s a lot of debate out there about whether content syndication is a good strategy for businesses to use. Why? You’re potentially giving yourself keyword competition when you post content on anoth[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding and Design

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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December, 31 2019

Interactive Content Design Turns into a Lead Generation Machine

Content Marketing Demand Generation and ABM

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 11 hours of content daily, getting them to pay attention to you — much [...] Read More

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November, 08 2018

Leveraging Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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August, 30 2018

How to Start Your Own B2B Podcast

Content Marketing Digital Marketing

When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...] Read More

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October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

Content Marketing Digital Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Content Marketing Digital Marketing Demand Generation and ABM

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite[...] Read More

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December, 27 2016

How to Create Content that Editors Will Publish

Content Marketing PR and Event Marketing

In a previous PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists[...] Read More

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July, 28 2016

101 Ways to Find Inspiration for Your B2B Content

Content Marketing

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

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