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The Marsden Marketing Blog

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Posts about Content Marketing



May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

Content Marketing B2B Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

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March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Digital Marketing Content Marketing Inbound Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

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December, 27 2016

How to Create Content that Editors Will Publish

Public Relations Content Marketing

In our last PR-focused blog, we talked about why news releases aren’t necessarily going to get the job done for your business these days, and how you can begin to open conversations with journalists a[...] Read More

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December, 06 2016

How Being Content Agnostic Can Drive Your B2B Marketing Efforts

Content Marketing B2B Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

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October, 27 2016

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

B2B Marketing Video Marketing Content Marketing

96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many co[...] Read More

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October, 20 2016

Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Video Marketing Content Marketing

If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marke[...] Read More

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September, 15 2016

How to Begin Creating High Quality B2B Marketing Videos

Inbound Marketing B2B Marketing Content Marketing Video Marketing

B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than [...] Read More

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August, 05 2016

How to Get Your B2B Video Content Program Started

Content Marketing Video Marketing

“The “play” button is the most compelling action on the web.” – Convince & Convert Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video bloggi[...] Read More

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July, 28 2016

101 Ways to Find Inspiration for Your B2B Content

Content Marketing

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

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July, 12 2016

5 Ways to Integrate SlideShare into Your Content Strategy

Content Marketing B2B Marketing

Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating[...] Read More

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