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The Marsden Marketing Blog

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Posts about Content Marketing



September, 15 2016

How to Begin Creating High Quality B2B Marketing Videos

B2B Marketing Inbound Marketing Content Marketing Video Marketing

B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than [...] Read More

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August, 05 2016

How to Get Your B2B Video Content Program Started

Content Marketing Video Marketing

“The “play” button is the most compelling action on the web.” – Convince & Convert Thanks to visual media sharing sites, like Vine, Instagram, Vimeo, YouTube, Facebook Live and Periscope, video bloggi[...] Read More

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July, 28 2016

101 Ways to Find Inspiration for Your B2B Content

Content Marketing

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

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July, 12 2016

5 Ways to Integrate SlideShare into Your Content Strategy

B2B Marketing Content Marketing

Effective, eye-catching content is essential to any marketing strategy. In fact, 73% of content creators plan to prioritize crafting more engaging content for 2016, and 55% plan to prioritize creating[...] Read More

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July, 06 2016

B2B Content Marketing in the Age of Netflix & Binge Watching

B2B Marketing Content Marketing

In the age of Netflix, Hulu, and Apple TVs, the way we watch movies and shows has significantly changed. In fact, the way we consume just about all of the content in our lives has changed. But binge-w[...] Read More

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April, 19 2016

5 Reasons to Include Guest Posting In Your Content Strategy

Content Marketing SEO

Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in [...] Read More

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January, 19 2016

12 Content Ideas for Your 2016 Editorial Calendar

Content Marketing

Time to set aside your glass of champagne. After ringing in 2016, businesses are focused on planning and preparing for the year ahead. If content marketing is a part of your marketing strategy (which [...] Read More

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December, 15 2015

5 Reasons Your Business Blog Is a Massive Waste of Time

Content Marketing

There’s no doubt about it – content creation is a business imperative for those looking to get ahead of the competition in 2016. Blogging, if done correctly, can be a great way for your business to po[...] Read More

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December, 08 2015

5 Creative Ways to Use Infographics in Your Marketing Campaigns

Content Marketing Graphic Design

Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, [...] Read More

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December, 03 2015

How to Build an Unbeatable Content Marketing Plan in 2016

Content Marketing

Does your company have a Content Marketing Plan? If not, it’s time to get one! It is no longer a nice thing to have; it is a must-have to succeed in today’s market. When several B2B businesses were as[...] Read More

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