--- title: 101 Ways to Find Inspiration for Your B2B Content description: Create the perfect piece of content for your business using our collection of inspirational sources and tactics for B2B content generation. image: https://www.marsdenmarketing.com/hubfs/iStock_56127580_XXXLARGE_web.jpeg --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/101-ways-to-find-inspiration-for-your-b2b-content#) # 101 Ways to Find Inspiration for Your B2B Content ##### Written by [Jeffrey Willis](https://www.marsdenmarketing.com/blog/author/jeffrey-willis) on July 28, 2016 - [Tweet](https://twitter.com/share) *![B2B Content Marketing Tips](https://www.marsdenmarketing.com/hs-fs/hubfs/iStock_56127580_XXXLARGE_web.jpeg?width=445&name=iStock_56127580_XXXLARGE_web.jpeg "B2B Content Marketing Tips")"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possibilities."  *- Ralph Waldo Emerson  Well that sums it pretty well. What more is there to say, really? As content creators we have all hit that wall. I believe the cosmopolitan call it “writer’s block,” but I prefer what, I assume, were the immortal words of The Incredible Hulk, “Thinking, writing hard.” So, how do you fill that blank page when your mind is just as blank? Here are 101 inspirational sources and tactics that you may not have thought of to get your creative juices flowing, and help create the perfect piece of content for your business. **Internally** 1. Ask your sales reps for common objections 2. Ask your sales reps for areas they often have to clarify 3. Ask support about the most common issues reported 4. Create a simple how-to guide 5. Create a funny how “not” to use guide 6. Pick one of your FAQs to expand upon 7. Explain an unexpected use for your product/service 8. Detail a process around your product/service 9. Interview a coworker 10. Take an internal poll of peers and discuss the results **Competitors** 11. Read their assets and social media for inspiration 12. Create your own version of their most popular blogs (try something like [Buzzsumo](http://buzzsumo.com/) to help analyze this) 13.  where they are advertising, the advertiser’s message and your competitor’s message 14. Create a compare/contrast 15. Read the subheadings on their website 16. Dare to agree with or compliment them 17. Be even bolder and call them out on something 18. Try to figure out what they are *not* talking about in your industry 19. Further explore any external resources they reference 20. Zero in on one of their markets in which you may not be as strong **Customers** 21. Share a success story 22. Explain a lesson learned from a failure 23. Address a complaint 24. Highlight a compliment 25. Create a survey and then report on it 26. Share a hack that a customer passed on to you 27. Discuss your role in a current customer project 28. Create a step-by-step guide on a topic for new customers 29. Share company news about signing a big new client 30. Create an anniversary or milestone post about a customer **Analytics** 31. Tell your story through stats 32. Examine Google Analytics and PPC for the search terms that brought them to your site 33. Use data to explain customer habits and reveal patterns 34. Focus on your most-read topics 35. Based upon your blog categories, where do you have the least content 36. Use customer data to create benchmarks for all clients 37. Examine your web traffic’s referral source for inspiration 38. Do a follow up on whatever asset gets your highest conversion rate 39. Use keyword searches to explain how your industry uses specific terms or jargon 40. Take a new angle on the subject of your web page with the highest or lowest bounce rate **Industry** 41. Report on an event 42. Debunk an industry myth 43. Prove an industry myth 44. Respond to an industry report 45. Educate about a regulation 46. Make industry predictions 47. Explain how your industry has changed in the past few years 48. Feature an industry thought leader 49. Write an industry book review 50. Express what you disagree with in your industry **Technology** 51. Report on a webinar you have attended 52. Use the Google Keyword Planner to get additional recommendations 53. Set alerts for certain keywords where you can respond quickly to news 54. Subscribe to RSS feeds 55. Use something like [Trello](https://trello.com/) to allow brainstorming, organizing and recording of good ideas for future use 56. Monitor backlinks to see why others are talking about you or your competitors 57. Record a presentation and post the video. Even a simple GoToMeeting recording can become a solid asset 58. Explore industry podcasts in iTunes 59. Create a roundup of apps used by your industry 60. Add a heat map (we use [Hotjar](https://www.hotjar.com/)) to examine what draws your audience’s attention **Social Media** 61. Begin by looking at what’s trending 62. Search interactions for questions or complaints 63. Utilize a meme 64. Use hash tags (create a #tbt piece) 65. Post questions on social media and discuss the responses 66. Create a roundup of who you follow and share their words of wisdom 67. Report on a discussion from one of your LinkedIn groups 68. Get inspired from a thought leader’s Pinterest board 69. Convert a presentation into a SlideShare 70. Longer industry videos on YouTube often may have a topic that you can pull out as a standalone idea **Internet** 71. Subscribe to *good* blogs (they don’t have to always be industry-related to inspire you - and I hear the Marsden blog is at the top of everyone’s list) 72. Create a checklist of valuable websites that influence your industry 73. Read the comments sections of blogs and respond to an argument 74. Answer questions asked in industry forums 75. Search your keywords and examine the “related searches” suggestions 76. Use a blog headline generator such as ones offered by [HubSpot](https://www.hubspot.com/blog-topic-generator) and [Inbound Now](https://www.inboundnow.com/apps/kill-writers-block) 77. Explore knowledge sites like Wikipedia or Quora to see where it takes you 78. Search online retailers and explore the books and products that come up for your industry 79. Do an image search on your keyword to see what inspiration you might find 80. Try [soovle](http://soovle.com/) for search suggestions from the top providers **Pop Culture** 81. Everyone loves a good TV or movie connection 82. Take a hint from the movies and write a sequel to your most popular blog 83. Use a song lyric for inspiration 84. Explore if a hot new app has a play in your industry 85. Use a sporting event to create a metaphor 86. Make your case on a topic by using a favorite quip from a reality TV show judge 87. Tap into your favorite crime drama and detail a mystery about your industry 88. Look to fashion or HGTV if you are wanting to discuss design 89. Get inspired from Buzzfeed and other such sites to create your own quiz 90. Use the antics of your favorite celebutante to teach a moral for your industry **Community** 91. Share company charity work 92. Reflect on a holiday 93. Get personal about yourself and why you got started in the industry 94. Celebrate a company milestone or story 95. Promote events that you are attending or speaking at 96. Everyone loves the weather, use it as a metaphor 97. Use the lessons your kids are learning in Scouts or Little League as inspiration 98. Your travels can always spark a story 99. PTAs and HOAs are often reflective of the business struggles we all deal with 100. Tell a story of customer service using a restaurant or retailer you frequent **Bonus** 101. Find an inspirational quote (see first paragraph) **Now that you have the ideas, discover that *More is Better: More Content Equals More Leads.*** ****** Topics: [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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