THE MARSDEN MARKETING BLOG

An Everyday Guide on How to Act on Your Marketing Metrics

Posted by Jeffrey Willis

Thu, Oct 12, 2017 @ 01:08 PM

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All talk and no action.

This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled into organized spreadsheets or beautifully branded PowerPoints, and that's where they go to die.

Yes, we all want to move the needle and push our marketing initiatives toward success, yet it seems that we seldom take the time to sit down, analyze the data, and take a defined action.

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Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Posted by Noah Thomas

Wed, Aug 23, 2017 @ 08:00 AM

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Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success with one of our clients, Toffler Associates. Together, we were able to increase the company’s lead conversion rate by 164% in three months using a relatively new pop-up lead flow tool we added to the Toffler arsenal.

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Top 3 Best Practices for Facebook Paid Advertising

Posted by Carla Niknejad

Thu, Aug 17, 2017 @ 03:34 PM

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When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stopped growing, and over the years has made a number of changes to improve profitability while offering new ways for businesses to engage with customers and attract new ones. 

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The 5 Signs You Need Marketing Automation

Posted by Carla Niknejad

Wed, Jun 28, 2017 @ 08:00 AM

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Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as you get in the car. So here’s the million-dollar question: is your marketing team ready to automate tasks, too?

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Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Posted by Carla Niknejad

Tue, Feb 28, 2017 @ 10:00 AM

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Digital information has taken over the marketing landscape. 

Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful campaign. However, through the years, marketing has gone through some changes and the way we develop and implement strategy has evolved.


Today, we have masses of data on our side. We can easily track analytics through more effective tools. Every action can be quantified and recorded. Because of this, we’re being held to even higher standards to show a tangible ROI and justify our budgets.

Trusting your gut simply doesn’t cut it like it used to. Why? Trusting your gut isn’t quantifiable.

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A B2B Marketing Feast, Part 5/5: The Sweet Spot of Analytics and Reporting

Posted by Noah Thomas

Thu, Dec 08, 2016 @ 09:12 AM

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Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts to serve after your big meal. Each guest has a unique palette, just like each client has different priorities. Understanding and appealing to those unique preferences is a sure way to get your reporting & analytics recipe just right.

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