Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

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All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stop[...] Read More

Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as y[...] Read More

Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...] Read More

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts [...] Read More

Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover wh[...] Read More