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Posts about Reporting Analytics

May, 18 2023

3 Tips for Google Analytics 4 Success

Reporting & Analytics

Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

June, 21 2018

Generating Web Traffic: Social vs. Search

Social Media SEO Reporting & Analytics

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October, 12 2017

An Everyday Guide on How to Act on Your Marketing Metrics

Reporting & Analytics

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

August, 23 2017

Using HubSpot’s Pop-ups to Increase Lead Conversion Rate by 164%

Inbound Marketing Reporting & Analytics

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

August, 17 2017

Top 3 Best Practices for Facebook Paid Advertising

Social Media Reporting & Analytics

When Facebook opened its guest list to businesses in 2008, marketers were presented with a new opportunity to connect with their customers. Since its beginnings in a college dorm, Facebook hasn’t stop[...] Read More

June, 28 2017

The 5 Signs You Need Sales & Marketing Automation

Marketing Automation Reporting & Analytics

Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as y[...] Read More

February, 28 2017

Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Marketing Strategy Reporting & Analytics

Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...] Read More

December, 08 2016

The Sweet Spot of Analytics and Reporting

B2B Marketing Reporting & Analytics

Welcome to the conclusion of our five part video series, “A B2B Digital Marketing Feast.” We hope you've left room for dessert! Deciding how to report for your clients is like deciding which desserts [...] Read More

October, 06 2016

5 Google Analytics Tips for Better Website Optimization

Digital Marketing SEO Reporting & Analytics

Google Analytics can give invaluable insight to B2B companies who want to consistently analyze and improve their websites. This information is important to better serve your target market, discover wh[...] Read More


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