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Posts about Marketing Technology And Analytics

May, 10 2016

The Marketing Automation Landscape: A Visual Overview

Marketing Technology and Analytics

So, you’re wondering about Marketing Automation. Could it be a useful – or integral – part of your company’s marketing strategy? It’s time to take a good look under the hood of the Marketing Automatio[...] Read More

October, 30 2014

Sales is Right: Your Leads are Crap. Here’s Why.

Marketing Technology and Analytics

One of the most common gripes sales departments bring against marketers is that the leads they are providing them are no good. In the past, we’ve gone to bat for our brethren in marketing. But sometim[...] Read More

May, 28 2014

6 Ways to Accelerate B2B Email Marketing with HubSpot’s Workflow Tool

B2B Marketing Content Marketing Marketing Technology and Analytics

I’ve had my share of interesting experiences with HubSpot’s workflow tool. Some rookie mistakes, some company wins, and some downright mysterious occurrences. But one thing is for certain, the workflo[...] Read More


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