The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

Posts about Branding



August, 13 2021

5 Ways to Strengthen Your B2B Visual Branding for 2022

Branding Website Design

2022 could be a year of renewal as the economy swings back into life, or it could be a time of hardship as things begin to shut down once again. A few things are certain, however: there will be more p[...] Read More

READ MORE
May, 27 2021

Are Review Sites Part of Your Multi-Channel B2B Marketing Plan? Here’s Why They Should Be.

Branding Marketing Strategy

Much has been written about the consumerization of the B2B buyer’s journey – which is just a fancy way of saying that our personal experience of buying products online has impacted our expectations an[...] Read More

READ MORE
August, 27 2020

5 Uncommon Things to Include in your Brand Style Guide

Branding

Your company’s brand style guide keeps the look and feel of some of your most important assets unique, relevant, recognizable, and likeable. It often includes your logo, brand colors, and brand fonts.[...] Read More

READ MORE
February, 27 2019

4 Reasons Why Your Brand is Failing to Convey its Message

Branding

We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weight[...] Read More

READ MORE
January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

READ MORE
November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

READ MORE
October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

READ MORE
May, 23 2017

3 Reasons B2B Companies Should Invest in Branding

Content Marketing Branding

Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s sti[...] Read More

READ MORE
March, 15 2016

How to Protect Your Company’s Digital Reputation

Branding

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett First impressions are everything. In the business world, [...] Read More

READ MORE
January, 26 2016

The Voice: A Reality Competition For Your Company

Branding

I am sitting in my big, red chair. I’d like to think I’m Pharrell Williams, but more likely I’m Christina Aguilera after another tabloid post about weight gain. You come on stage and the audition star[...] Read More

READ MORE

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us