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Posts about Marketing Technology And Analytics



May, 02 2024

B2B Marketing Automation Platforms: Pros & Cons

Marketing Technology and Analytics

B2B marketing automation platforms are the backbone of any successful B2B marketing strategy, especially if you're looking to grow and scale effectively. Most have transcended their traditional roles,[...] Read More

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December, 14 2023

Pros and Cons: Is HubSpot’s CRM a Fit?

Revenue Operations Marketing Technology and Analytics

I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...] Read More

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May, 18 2023

3 Tips for Google Analytics 4 Success

Marketing Technology and Analytics

Well, it’s finally here — GA4 is upon us (well, kind of — you still have until July 1 to make the swap). Migrating from Universal Analytics (UA) to Google Analytics 4 (GA4) is easy enough but logging [...] Read More

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June, 17 2021

Filling the Funnel: Content that Converts

Content Marketing Marketing Strategy and Planning Demand Generation and ABM Marketing Technology and Analytics

Content is everywhere. Consumers can easily be overwhelmed with the surplus of information on every topic imaginable, not all of it well-researched or accurate. So how do you stand out and identify yo[...] Read More

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April, 15 2021

Getting Personal with Demand Gen: Right People, Right Message, Right Time

Content Marketing Marketing Strategy and Planning Demand Generation and ABM Marketing Technology and Analytics

Is there anything more annoying than logging into your email and finding an inbox full of irrelevant, poorly targeted messages? Studies show that people respond better when they feel that the marketin[...] Read More

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November, 12 2020

How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?

Marketing Strategy and Planning Marketing Technology and Analytics

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

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April, 16 2020

Understanding Your Website Traffic Sources

Marketing Technology and Analytics

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More

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July, 26 2018

How to Build a MarTech Stack + Template

Marketing Technology and Analytics

Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...] Read More

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October, 12 2017

An Everyday Guide on How to Act on Your Marketing Metrics

Marketing Technology and Analytics

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

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February, 28 2017

Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Marketing Strategy and Planning Marketing Technology and Analytics

Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...] Read More

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