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The Marsden Marketing Blog

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Posts about Marketing Automation

June, 28 2017

The 5 Signs You Need Sales & Marketing Automation

Marketing Automation Reporting & Analytics

Let’s face it: advanced, automated technology is everywhere. Coffee is brewed before you even wake up in the morning. Bills are paid automatically. Your GPS can guess where you need to go as soon as y[...] Read More

July, 26 2016

Ease the Pain in the MarTech Buying Process

B2B Marketing Digital Marketing Marketing Automation

As a B2B inbound marketing agency, our team is constantly trying to implement and optimize the best strategies to attract our clients’ target buyers. Internally, we also work to refine our own strateg[...] Read More

June, 07 2016

15 Pitfalls of Automated Emails and How to Avoid Them

Email Marketing Marketing Automation

You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your databa[...] Read More

May, 10 2016

The Marketing Automation Landscape: A Visual Overview

Marketing Automation

So, you’re wondering about Marketing Automation. Could it be a useful – or integral – part of your company’s marketing strategy? It’s time to take a good look under the hood of the Marketing Automatio[...] Read More

May, 05 2016

Get in Formation: Collect Better Data & Generate More Leads

Lead Generation Sales and Marketing Marketing Automation

Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you han[...] Read More

April, 28 2016

Increase Your Team's Efficiency With Marketing Automation

Marketing Automation Project Management

AUTOMATION. The denotation of the word is “the technique of making an apparatus, a process, or a system operate automatically.” (Merriam-Webster) Translation: The EASY button. The purpose of Marketing[...] Read More

April, 21 2016

Pros and Cons: Is HubSpot’s CRM a Fit?

Sales and Marketing Marketing Automation HubSpot

I recently saw an article calling out the phrase “one size fits all” as a lie for - of all industries - hairnets. And goodness knows if hairnets can’t be pushed into that one-size-fits-all box, someth[...] Read More

October, 30 2014

Sales is Right: Your Leads are Crap. Here’s Why.

Marketing Automation

One of the most common gripes sales departments bring against marketers is that the leads they are providing them are no good. In the past, we’ve gone to bat for our brethren in marketing. But sometim[...] Read More

September, 25 2014

Solve the Sales and Marketing Disconnect with Marketing Automation

Sales and Marketing Marketing Automation

The rift between sales and marketing teams has been well documented for decades. According to a study by Marketo, a leader in the B2B marketing automation space, teams that foster a harmonious relatio[...] Read More

August, 05 2014

8 Marketing Automation Tips from America’s Favorite Movies

Marketing Automation

Learning to use B2B marketing automation tools can be a tricky beast, especially if you are new to the platform. That’s why we decided to give a few tips, using some of the best movie quotes of all ti[...] Read More


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