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The Marsden Marketing Blog

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July, 10 2018

6 Tips to Transforming Your B2B Sales Organization

Lead Generation Demand Generation

The only constant in life and business is change. As Benjamin Franklin said, “When you’re finished changing, you're finished.” Business, in particular, has evolved at warp speed over the last decade, [...] Read More

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November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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November, 15 2017

4 Ways Your Demand Generation Program Could be Failing

Lead Generation Demand Generation

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

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November, 10 2017

How to Achieve Sales and Marketing Alignment with Demand Generation

Lead Generation Demand Generation

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More

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October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

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May, 05 2016

Get in Formation: Collect Better Data & Generate More Leads

Lead Generation Sales and Marketing Marketing Automation

Generating leads: It’s integral to the practice of inbound marketing, and it’s driven largely by an exchange of content and information between a company and its prospects. How many times have you han[...] Read More

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August, 27 2015

MQL to SQL: Defining your Marketing to Sales Process

Lead Generation Sales and Marketing

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More

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July, 16 2015

The Elusive Qualified Lead: How Scoring Can Remove All the Mystery from Prospecting

Lead Generation

The hard work is done. You have a healthy database filled with possibilities. All of your inbound marketing efforts are paying off as you see new contacts flowing in on a regular basis. Marketing is r[...] Read More

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February, 19 2015

Join Marsden & Associates for Inbound Marketing Day Atlanta - March 5th, 2015

Lead Generation

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February, 17 2015

Choose Your Next Words Carefully: How to SEO Your Website in 2015

Lead Generation SEO

For marketers looking to improve the ROI on their website, SEO content is key. “Wait a minute,” you might be saying to yourself, “I heard SEO was dead!” Nope. It’s still very much alive and well. In f[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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