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Posts about Inbound Marketing



May, 28 2020

Landing Pages 101: Back to the Basics

B2B Marketing Inbound Marketing Demand Generation

Today, we’re getting back to the basics on landing pages. We’ve all seen marketers throw the term around without truly understanding its purpose or capabilities. We’re going to discuss the fundamental[...] Read More

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April, 30 2020

5 Inbound Marketing Mistakes Fintechs Should Avoid

Inbound Marketing

Finance is a heavily regulated space. When you bring technology into the mix, strict rules and guidelines must contend with a rapidly evolving marketplace and constantly escalating demand. To stand ou[...] Read More

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June, 06 2018

Creating the Perfect Inbound and Outbound Mix

Inbound Marketing Sales and Marketing Marketing Strategy

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 30 2018

5 Factors that Drive Your Inbound and Outbound Marketing Mix

Inbound Marketing Marketing Strategy

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

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April, 25 2018

Is Inbound Marketing Dead?

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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August, 23 2017

Using HubSpot’s Pop-ups to Increase Lead Conversion Rate by 164%

Inbound Marketing Reporting & Analytics

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

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June, 13 2017

A Day in the Life of an Inbound Marketing Specialist

Inbound Marketing Marsden Marketing

What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my[...] Read More

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

B2B Marketing Inbound Marketing Marketing Strategy

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Inbound Marketing Video Marketing

Getting started on a B2B video marketing strategy begins with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

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