The Marsden Marketing Blog

Subscribe to Our Newsletter

Subscribe Here!

April, 25 2018

The Changing Face of Inbound Marketing

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

READ MORE
January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

READ MORE
August, 23 2017

Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Inbound Marketing Reporting & Analytics

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

READ MORE
June, 13 2017

A Day in the Life of an Inbound Marketing Specialist

Inbound Marketing Marsden Marketing

What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my[...] Read More

READ MORE
June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

B2B Marketing Inbound Marketing Marketing Strategy

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

READ MORE
May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Inbound Marketing Video Marketing

Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

READ MORE
March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Inbound Marketing Content Marketing Digital Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

READ MORE
February, 09 2017

Becoming an Agile Marketer: How to Adapt and Compete in Today's World

Inbound Marketing

Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release[...] Read More

READ MORE
February, 07 2017

2017 Inbound Marketing Trends

Inbound Marketing Vlog

As 2017 continues to roll on, hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like t[...] Read More

READ MORE
November, 29 2016

How to Implement Inbound Marketing for SaaS Companies

Inbound Marketing Marketing Strategy SaaS Marketing

Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inb[...] Read More

READ MORE

From Twitter

Now is the Time for B2B Vlogging

Read our 7-Step How-to Guide

Read the Blog
Atlanta B2B Marketing Agency

Want More? We're always here!

Subscribe for instant notifications

OR

Talk to us