THE MARSDEN MARKETING BLOG

Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Posted by Noah Thomas

Wed, Aug 23, 2017 @ 08:00 AM

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Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success with one of our clients, Toffler Associates. Together, we were able to increase the company’s lead conversion rate by 164% in three months using a relatively new pop-up lead flow tool we added to the Toffler arsenal.

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A Day in the Life of an Inbound Marketing Specialist

Posted by David Doughty

Tue, Jun 13, 2017 @ 08:00 AM

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What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my role at Marsden Marketing, and I’m excited to share an exclusive look at a day in the life of an inbound marketing specialist.

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HubSpot’s State of Inbound 2017 - Getting to the “So What”

Posted by Jeffrey Willis

Thu, Jun 08, 2017 @ 01:18 PM

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As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 report sheds light on that evolution. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future. 

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How to Transform Your Blog Posts into Successful Video Marketing

Posted by Will Walker

Fri, May 19, 2017 @ 01:49 PM

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Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest transition is to transform your blog posts into engaging, quality videos.

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Webinars 101: A crash course in B2B webinar best practices

Posted by Lauren DeRamus

Tue, Mar 21, 2017 @ 11:20 AM

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Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. 

Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite client of ours asked us to help manage their annual digital conference. That meant more than a month of B2B digital marketing content presented worldwide, twice weekly, from the comfort of the internet. I emerged from that sea with a master scuba certification and hands-on experience and knowledge about B2B webinar best practices that I’d like to share with you.

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Becoming an Agile Marketer: How to Adapt and Compete in Today's World

Posted by Anne Marsden

Thu, Feb 09, 2017 @ 10:33 AM

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Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release websites anymore. That’s where Agile Marketing comes in.

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2017 Inbound Marketing Trends

Posted by Lauren DeRamus

Tue, Feb 07, 2017 @ 02:00 PM

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As 2017 continues to roll on, hopefully you’ve emerged from the sea of to-dos the beginning of the year brings and are back in the business of fishing for better ways to reel in new leads. We’d like to help with that.

This video explores some of the inbound marketing trends we believe will amp up your 2017 marketing strategy.

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing blogs offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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The Inbound Auto Shop: It’s Time for Your Marketing Tune-Up

Posted by Lauren DeRamus

Wed, Sep 28, 2016 @ 10:45 AM

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Let’s face it; just like your beloved vehicle, your inbound marketing program requires the occasional tune-up.

Regularly scheduled maintenance is an integral part of running a successful and profitable inbound marketing program. Most of us are really good about remembering to put gas in our car, and we should be just as good about monitoring and optimizing the day-to-day deliverables that keep our programs running.

But, when is the last time that you had your fuel injection system flushed? Or, combed through those lists in your CRM or email database? Often times we will wait until the “Check Engine” light comes on (or we realize too late that we’re not going to meet those quarterly goals) to say, “Uh-oh – I better take a look at this.”

There are plenty of actions that we can be taking prior to that “little yellow light” to optimize performance and avoid the risk and cost of repairing damage after the fact.

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How to Begin Creating High Quality B2B Marketing Videos

Posted by David Doughty

Thu, Sep 15, 2016 @ 10:00 AM

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B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than e-newsletters and blogs. This means that videos are more likely to generate engagement and possible leads than text campaigns.

If that’s not convincing, check out “How to Get Your B2B Video Content Program Started.” The general overview and statistics should remove any other doubts.

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