The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

Posts about Inbound Marketing



April, 30 2020

5 Inbound Marketing Mistakes Fintechs Should Avoid

Inbound Marketing

Finance is a heavily regulated space. When you bring technology into the mix, strict rules and guidelines must contend with a rapidly evolving marketplace and constantly escalating demand. To stand ou[...] Read More

READ MORE
June, 06 2018

Creating the Perfect Inbound and Outbound Mix

Inbound Marketing Sales and Marketing Marketing Strategy

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

READ MORE
May, 30 2018

5 Factors that Drive Your Inbound and Outbound Marketing Mix

Inbound Marketing Marketing Strategy

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

READ MORE
April, 25 2018

Is Inbound Marketing Dead?

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

READ MORE
January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

READ MORE
August, 23 2017

Using HubSpot’s Pop-ups to Increase Lead Conversion Rate by 164%

Inbound Marketing Reporting & Analytics

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

READ MORE
June, 13 2017

A Day in the Life of an Inbound Marketing Specialist

Inbound Marketing

What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my[...] Read More

READ MORE
May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Inbound Marketing Video Marketing

Getting started on a B2B video marketing strategy begins with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

READ MORE
March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Inbound Marketing Content Marketing Digital Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite[...] Read More

READ MORE
February, 09 2017

Becoming an Agile Marketer: How to Adapt and Compete in Today's World

Inbound Marketing

Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release[...] Read More

READ MORE

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us