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The Marsden Marketing Blog

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June, 06 2018

How to Create the Perfect Inbound and Outbound Mix

Inbound Marketing Marketing Strategy Sales and Marketing

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 30 2018

5 Factors that Drive your Inbound and Outbound Mix for a Growth-Driven Marketing Approach

Marketing Strategy Inbound Marketing

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

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April, 25 2018

The Changing Face of Inbound Marketing

Inbound Marketing

You may have heard that inbound marketing is no longer relevant, that the integration of outbound tactics like PPC and paid advertising have diluted its power, impact, and by de facto its very definit[...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

Demand Generation Content Marketing Digital Marketing B2B Marketing Inbound Marketing SEO Sales and Marketing

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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August, 23 2017

Inbound Marketing Results: Using HubSpot’s Lead Flow Tool to Increase a Lead Conversion Rate by 164% in 3 Months

Inbound Marketing Reporting & Analytics

Our experience at Marsden Marketing is that inbound marketing works, and we see the evidence time and time again. But we like to show and not just tell, so let’s jump in and look at a recent success w[...] Read More

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June, 13 2017

A Day in the Life of an Inbound Marketing Specialist

Inbound Marketing Marsden Marketing

What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my[...] Read More

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

Inbound Marketing Marketing Strategy B2B Marketing

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Video Marketing Inbound Marketing

Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

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March, 21 2017

Webinars 101: A crash course in B2B webinar best practices

Digital Marketing Content Marketing Inbound Marketing

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar.  Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorit[...] Read More

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February, 09 2017

Becoming an Agile Marketer: How to Adapt and Compete in Today's World

Inbound Marketing

Businesses in both the B2B and B2C arenas are demanding that marketing keep up with a world that never stops changing. Today, no one can wait weeks to create new content or months to build and release[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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