THE MARSDEN MARKETING BLOG

5 Web Design Trends That Will Be Even Bigger in 2018

Posted by Brian Bicknell

Wed, Jun 21, 2017 @ 08:11 AM

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The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018.

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Taking the Guesswork Out of Designing for Emails

Posted by Brian Bicknell

Tue, Apr 04, 2017 @ 03:27 PM

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CRASH! Carefully designed emails tend to break into pieces when you send them out to different email clients, like Outlook or Gmail. That might not be your fault.

As you may have heard, different email clients render the CSS of emails differently. Guess what – there are a lot of email clients, and they all render in slightly differnet ways (there are more versions of Outlook than I can shake a stick at). 

The good news is handy cheat sheets are out on the webs to take the guess work out of designing emails. These resources detail which CSS properties work on which clients. Check out this handy table over at MailChimp (thanks, guys!). 

These can be a bit overwhelming and obtuse for lay users, so I’ve outlined what you need to know about common issues when designing highly effective emails for different email clients.

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4 Common Pitfalls to Avoid When You Hire an Agency for Graphic Design

Posted by Brian Bicknell

Tue, Jan 17, 2017 @ 10:24 AM

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YIKES! Another design project stumbles over unanticipated obstacles, causing delays and headaches. Every kind of project has its own potential hurdles, but projects that involve graphic design can come with a particular set of pitfalls stemming from a lack of information and communication.

Here are four scenarios I’ve seen pop up in my own work. I’ll give you a heads-up about what happens on the side of the graphic designer, so we can avoid them together. Your agency and graphic designer should be the first to discuss these topics with you, but it always helps for both sides to be fully informed so you can address any issues or concerns proactively.

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How to Troubleshoot Your Hubspot Page Styling Woes

Posted by Brian Bicknell

Thu, Aug 25, 2016 @ 01:33 PM

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Has your template purchase turned into a hassle? Are you trying to make a landing page but are running into more styling obstacles than a Kardashian? Troubleshooting rendering issues on Hubspot pages is an interesting challenge due to all of the moving parts – you may have custom programming, purchased template CSS files, a Design Manager template, a page made from the DM template, and an end product to consider. If something looks wrong on the page, how the heck do you find out what’s going on when there are so many different parts? The guess-and-check method can leave you in the dark for hours with nothing to show for your work. Luckily, there’s a light shining in the darkness – “Inspect”.

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Inbound Graphic Design: A Compendium of Best Practices

Posted by Brian Bicknell

Tue, Jul 19, 2016 @ 09:04 AM

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Gather ’round, ye creative spirits, and I will share the knowledge of those who have gone before. In inbound marketing, the graphic designer’s main challenge is to create certain visual and interactive elements that serve to lead a website visitor, ultimately, to provide key tidbits of information. This information will be valuable to marketing and sales efforts to nurture the website visitor into a customer or client.

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How UX Transformed Graphic Design for Marketing

Posted by Brian Bicknell

Thu, Mar 31, 2016 @ 03:21 PM

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Revolutions in the way we market transform the way we design our marketing materials. The past decade or so has seen several of these revolutions in digital marketing, as our technology and culture explore digital media in new ways. This infographic takes a closer look at how these revolutions have affected the way we design our web sites, our emails, and our marketing content.

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Take Your Blog Posts to the Next Level With Engaging Images

Posted by Brian Bicknell

Tue, Feb 16, 2016 @ 01:13 PM

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The images you choose for your blog often enhance the reader’s experience. Sometimes, however, a blog will end up tethered to a picture that actually detracts from an otherwise awesome post. If you’re an avid blog reader you may develop an eye for detecting those sites that use average, run-of-the-mill stock photos. Since your blog content should be shared across multiple platforms to extend your reach (on the blog page itself, across your social media channels, in emails, syndicated on other sites), choosing media that stands out can be extremely important.

Here are a few tips to help you find blog images that connect more deeply with the reader. Are you ready to take your blog imagery to the next level? 

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5 Creative Ways to Use Infographics in Your Marketing Campaigns

Posted by Brian Bicknell

Tue, Dec 08, 2015 @ 01:29 PM

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Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, and knowledge seekers. Thus, no matter what your industry is, infographics should be a staple for your content marketing program. 

Though wrapping up statistics in a colorfully organized package seems to be a straight-forward tactic for your next marketing campaign, there are numerous ways to leverage the power of the infographic that you may not have considered. Here are 5 kinds of infographics that will get your creative juices flowing. 

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What Do Your Web Fonts Say About Your Company?

Posted by Brian Bicknell

Thu, Oct 22, 2015 @ 01:00 PM

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The most powerful way your website can engage its visitors is through its content. For many of us, content usually means text: a powerful headline to grab attention and a set of bullet points or paragraphs that offer useful info. With the possible exception of strong verbiage in a headline, what the text physically looks like is the first interaction between your content and your visitor. That simple idea powered the history of typography (making letters and words look a certain way), and led to the multitude of fonts we use today. So, to better understand the interaction between your website’s content and your visitor, let’s take a closer look at some of the Internet’s most widely used fonts.

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3 PowerPoint Tools That Will Keep Your Presentations Looking Sharp

Posted by Brian Bicknell

Tue, Sep 22, 2015 @ 01:28 PM

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The easiest way to improve the look of your PowerPoint presentations is to keep the slides looking organized. There are some well-known guidelines to have in mind when putting this into practice, such as visual simplicity and minimal text, but have you ever used the actual guidelines to enhance your slide design? 

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