What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Posted by Will Walker

Thu, Nov 30, 2017 @ 10:27 AM

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We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provides the framework to ensure marketing campaigns can deliver.

You may be considering shifting your inbound marketing, content marketing, or digital marketing strategy to a demand generation model. With change comes uncertainty, but there’s a bright side: You already have most of the tools you need to make demand generation work. You only need to change your frame of mind related to marketing content, tactics, and analytics.

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4 Ways Your Demand Generation Program Could be Failing

Posted by Anne Marsden

Wed, Nov 15, 2017 @ 10:00 AM

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B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it?

Of course, there’s no single, or simple, answer. One blog post won’t provide a perfect recipe for everyone, but there are four core areas where it’s easy to go astray. These are lessons we’ve learned from personal experience and from working with outstanding B2B marketing and sales leaders.

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How to Achieve Sales and Marketing Alignment with Demand Generation

Posted by Noah Thomas

Fri, Nov 10, 2017 @ 08:30 AM

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The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organization has ignored the armistice and still has feuding sales and marketing departments that are completely siloed, brawling over budgets, and bickering over lead quality, it’s time to consider implementing demand generation.

First, let’s get on the same page with our terminology.

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