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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

B2B Marketing Inbound Marketing Content Marketing Digital Marketing Sales and Marketing SEO Demand Generation

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

November, 15 2017

4 Ways Your Demand Generation Program Could be Failing

Lead Generation Demand Generation

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

November, 10 2017

How to Achieve Sales and Marketing Alignment with Demand Generation

Lead Generation Demand Generation

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More


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