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The Marsden Marketing Blog

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August, 23 2018

How to Spend Less Time Prospecting and More Time Selling

Sales and Marketing Lead Generation Demand Generation

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

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July, 10 2018

6 Tips to Transforming Your B2B Sales Organization

Lead Generation Demand Generation

The only constant in life and business is change. As Benjamin Franklin said, “When you’re finished changing, you're finished.” Business, in particular, has evolved at warp speed over the last decade, [...] Read More

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January, 05 2018

11 B2B Marketing Learnings You Might Have Missed in 2017

Demand Generation Content Marketing Digital Marketing B2B Marketing Inbound Marketing SEO Sales and Marketing

The Last Jedi topped the box office in 2017, Beyoncé’s pregnancy Instagram got more than 11 million likes and researchers discovered a new continent on earth called Zealandia (for real). A lot happene[...] Read More

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November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Demand Generation Lead Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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November, 15 2017

4 Ways Your Demand Generation Program Could be Failing

Demand Generation Lead Generation

B2B sales and marketing leaders are frustrated with the effectiveness of their demand generation programs. So, what’s going wrong, and how do you fix it? Of course, there’s no single, or simple, answe[...] Read More

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November, 10 2017

How to Achieve Sales and Marketing Alignment with Demand Generation

Demand Generation Lead Generation

The decades-long war between sales and marketing is coming to an end. Responsibilities have merged, and there is new agreement on what metrics are most important to growing new business. If your organ[...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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