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The Marsden Marketing Blog

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

May, 23 2017

3 Reasons B2B Companies Should Invest in Branding (Yes, Millennials Are a Big Reason Why)

Branding Content Marketing

Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s sti[...] Read More

March, 15 2016

How to Protect Your Company’s Digital Reputation


“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett First impressions are everything. In the business world, [...] Read More

January, 26 2016

The Voice: A Reality Competition For Your Company


I am sitting in my big, red chair. I’d like to think I’m Pharrell Williams, but more likely I’m Christina Aguilera after another tabloid post about weight gain. You come on stage and the audition star[...] Read More

September, 17 2015

#INBOUND15: The Best Lessons I Learned About Business, Life & Live-Tweeting at An Event

Branding Public Relations Social Media

INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock co[...] Read More

September, 01 2015

Why Your Brand is Failing to Convey its Message


  We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. Impressions are real, and so is the weight the[...] Read More

August, 11 2015

7 Questions To Ask On the Road to Creating a More Effective Unique Value Proposition

Branding Marketing Strategy

If you want to have a successful business, you should strive to have, at the very least, these two things:  1.  A dedicated team that believes in the products or services you sell. 2.  A growing custo[...] Read More

October, 16 2014

Brand Messaging Refreshed, Revitalized, and SELLING


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May, 06 2014

The Impact of Fonts on B2B Website Design and Branding

Branding Website Design

For a long time consumer brands seemed to have all the font fun. After all they were trying to engage with consumers. B2B was the stodgy older brother when it came to font creativity since they were s[...] Read More


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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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