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Posts about Branding



February, 27 2019

4 Reasons Why Your Brand is Failing to Convey its Message

Branding

  We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weig[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

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May, 23 2017

3 Reasons B2B Companies Should Invest in Branding

Content Marketing Branding

Right now I can buy a vintage 1975 pet rock off eBay for $24.99 with free shipping. Yes, it's literally a rock – the kind you could go outside and pick up right now. Even after 40-plus years, it’s sti[...] Read More

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March, 15 2016

How to Protect Your Company’s Digital Reputation

Branding

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” - Warren Buffett First impressions are everything. In the business world, [...] Read More

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January, 26 2016

The Voice: A Reality Competition For Your Company

Branding

I am sitting in my big, red chair. I’d like to think I’m Pharrell Williams, but more likely I’m Christina Aguilera after another tabloid post about weight gain. You come on stage and the audition star[...] Read More

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September, 17 2015

Lessons I Learned About Business, Life & Live-Tweeting at An Event

Branding Public Relations Social Media

INBOUND: A conference of epic proportions hosted every year in HubSpot’s backyard for customers, industry leaders, and marketing and sales professionals alike. INBOUND is equal parts TED Talk, rock co[...] Read More

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August, 11 2015

7 Questions To Ask On the Road to Creating a More Effective Unique Value Proposition

Branding Marketing Strategy

If you want to have a successful business, you should strive to have, at the very least, these two things:  1.  A dedicated team that believes in the products or services you sell. 2.  A growing custo[...] Read More

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October, 16 2014

Brand Messaging Refreshed, Revitalized, and SELLING

Branding

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