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The Marsden Marketing Blog

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Nadine Melo

Nadine Melo

Nadine is a Content Marketing Specialist at Marsden Marketing.

Nadine Melo

Nadine Melo
Nadine is a Content Marketing Specialist at Marsden Marketing.
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Posts by Nadine Melo :

July, 09 2020

4 Keys to ABM Success

Marketing Strategy ABM

It's hard to ignore the hype around account-based marketing (ABM). Everywhere you look, it seems like everyone is talking about it. But we can all agree that despite all the commotion and stats toutin[...] Read More

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April, 16 2020

Understanding Your Website Traffic Sources

B2B Marketing

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from. Read More

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March, 19 2020

8 Tips For Better Website Conversions

Lead Generation Website Design Marketing Strategy

Focusing solely on traffic for your B2B website won’t get you the results that you’re looking for. If you have prospects habitually visiting your website but they never leave their contact information[...] Read More

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September, 12 2019

5 Steps to Get Podcast Interviews in Your Industry

Public Relations

Marketers who are looking to diversify their content strategy should really consider adding podcasts to their content mix. Since 2018, podcast mobile app usage has increased 60 percent, and according [...] Read More

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May, 23 2019

The Bandwagon Effect of B2B Marketing Trends

Marketing Strategy

Start a podcast. Create Instagram stories. Produce more videos. Incorporate voice search strategies in your marketing efforts. Do more local SEO. Adopt a new MarTech tool. Try ABM. Blog twice a week a[...] Read More

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April, 18 2019

Everything You Need to Know to Clean up Your Marketing

B2B Marketing Marketing Strategy

With spring in full swing, now is a great time to revisit your marketing plan, review your campaigns, and check your sales results. Not only is it a great chance to see what’s working and what isn’t, [...] Read More

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February, 27 2019

4 Reasons Why Your Brand is Failing to Convey its Message

Branding

  We’ve all heard the adage that first impressions are everything. You can, and certainly do, judge books by their covers and your brand is no different. First impressions are real, and so is the weig[...] Read More

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January, 31 2019

The Crucial Importance of Brand Storytelling - Even for B2Bs

Content Marketing Branding

If there’s one thing business people can agree on, it’s that things have changed. Over the last decade, the pace of change across businesses has been dizzying. While some B2B companies are lagging whe[...] Read More

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December, 31 2019

Interactive Content Design Turns into a Lead Generation Machine

Generating leads in today’s crowded landscape is one of the biggest challenges B2B companies face. With prospects consuming over 11 hours of content daily, getting them to pay attention to you — much [...] Read More

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October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

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