For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all u[...] Read More

When you work at an SMB and wear multiple hats, search engine optimization can seem like a daunting task. The problem is that 75 percent of users never scroll past the first page of search results in [...] Read More

The future of web design is now. Here are five hot new trends shaking up the world of B2B web design. While they’re gaining momentum now, we expect to see them become even more prominent in 2018. Read More

Fun fact: In 2011, Hubspot set the Guinness World Record for largest online marketing seminar. Another fun fact: For about three months last year, I was submerged in a deep sea of webinars. A favorite[...] Read More

Picture this scenario. You walk into a large department store and speak to a sales associate. You ask her to see all their red shirts in a women’s size small. She then takes you to the women’s departm[...] Read More

Guess how many searches are performed on Google every day? The answer is 1 billion. Along with people searching for the “best Thai food in Atlanta” or “quokka selfies” (if you have not Googled this ye[...] Read More

Guess what? Guest posting is not dead. In fact, it has enough life left in it to spur some controversy in the digital marketing world. Matt Cutts of Google, for example, declared, “So stick a fork in [...] Read More

What is influencer marketing? Influencer marketing is a fairly easy concept to understand once you define its root words: Influence: the capacity to have an effect on the character, development, or be[...] Read More

Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodo[...] Read More