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Jeffrey Willis

Jeffrey Willis

Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Jeffrey Willis

Jeffrey Willis
Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Posts by Jeffrey Willis :

July, 28 2017

Is ABM Right for Your B2B Company?

Digital Marketing ABM

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

B2B Marketing Inbound Marketing Marketing Strategy

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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May, 16 2017

Lessons from the Kardashians in B2B Content Marketing

B2B Marketing Content Marketing

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

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February, 14 2017

Relationship Advice: Saying “I Do” to Your Marketing Agency

Digital Marketing Agency

"Marriage is a wonderful institution, but who wants to live in an institution?" — Groucho Marx You court each other. You pitch a little woo. We all know first comes love, then comes marriage … then co[...] Read More

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December, 06 2016

How Being Content Agnostic Can Drive Your B2B Marketing Efforts

B2B Marketing Content Marketing

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

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September, 22 2016

5 Ways to Turn Marketers into Customer Retention Champions

B2B Marketing Business Development

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More

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July, 28 2016

101 Ways to Find Inspiration for Your B2B Content

Content Marketing

"In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...] Read More

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June, 07 2016

15 Pitfalls of Automated Emails and How to Avoid Them

Email Marketing Marketing Automation

You have a marketing automation tool, such as HubSpot or Pardot. That’s great. High five to your team! But now what? Launching an email is no longer simply loading and sending a message to your databa[...] Read More

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April, 21 2016

Pros and Cons: Is HubSpot’s CRM a Fit?

Sales and Marketing Marketing Automation HubSpot

I recently saw an article calling out the phrase “one size fits all” as a lie for - of all industries - hairnets. And goodness knows if hairnets can’t be pushed into that one-size-fits-all box, someth[...] Read More

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March, 17 2016

5 People You Need On Your Inbound Marketing Team [INFOGRAPHIC]

Inbound Marketing Marketing Strategy

Creating a superstar inbound marketing team is no small feat. Whether you are structuring your internal organization or partnering with a marketing agency, pulling together a high-performing group tha[...] Read More

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