--- title: The Marsden Marketing Digital Marketing Blog | Jeffrey Willis (2) description: Jeffrey Willis is the Director of Client Success at Marsden Marketing. (2) --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/author/jeffrey-willis/page/2#) ![Jeffrey Willis](https://www.marsdenmarketing.com/hubfs/jeffrey-willis-489255-edited.jpg) ## Jeffrey Willis Jeffrey Willis is the Director of Client Success at Marsden Marketing. # Jeffrey Willis ![Jeffrey Willis](https://www.marsdenmarketing.com/hubfs/jeffrey-willis-489255-edited.jpg) Jeffrey Willis is the Director of Client Success at Marsden Marketing. ### Posts by Jeffrey Willis : July, 28 2017 ## [Is ABM Right for Your B2B Company?](https://www.marsdenmarketing.com/blog/is-account-based-marketing-right-for-b2b) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything.[ Read More](https://www.marsdenmarketing.com/blog/is-account-based-marketing-right-for-b2b) [READ MORE](https://www.marsdenmarketing.com/blog/is-account-based-marketing-right-for-b2b) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/is-account-based-marketing-right-for-b2b#comments-listing) September, 22 2016 ## [5 Ways to Turn Marketers into Customer Retention Champions](https://www.marsdenmarketing.com/blog/5-ways-to-turn-marketing-into-customer-retention-champions) [B2B Marketing](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...][ Read More](https://www.marsdenmarketing.com/blog/5-ways-to-turn-marketing-into-customer-retention-champions) [READ MORE](https://www.marsdenmarketing.com/blog/5-ways-to-turn-marketing-into-customer-retention-champions) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-ways-to-turn-marketing-into-customer-retention-champions#comments-listing) July, 28 2016 ## [101 Ways to Find Inspiration for Your B2B Content](https://www.marsdenmarketing.com/blog/101-ways-to-find-inspiration-for-your-b2b-content) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) "In writing, there is first a creating stage -- a time you look for ideas, you explore, you cast around for what you want to say. Like the first phase of building, this creating stage is full of possi[...][ Read More](https://www.marsdenmarketing.com/blog/101-ways-to-find-inspiration-for-your-b2b-content) [READ MORE](https://www.marsdenmarketing.com/blog/101-ways-to-find-inspiration-for-your-b2b-content) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/101-ways-to-find-inspiration-for-your-b2b-content#comments-listing) October, 06 2015 ## [If Marketing Isn’t Responsible for ROI, Blame Your Leaders](https://www.marsdenmarketing.com/blog/if-marketing-isnt-responsible-for-roi-blame-your-leaders) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...][ Read More](https://www.marsdenmarketing.com/blog/if-marketing-isnt-responsible-for-roi-blame-your-leaders) [READ MORE](https://www.marsdenmarketing.com/blog/if-marketing-isnt-responsible-for-roi-blame-your-leaders) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/if-marketing-isnt-responsible-for-roi-blame-your-leaders#comments-listing) August, 27 2015 ## [MQL to SQL: Defining your Marketing to Sales Process](https://www.marsdenmarketing.com/blog/mql-to-sql-defining-your-marketing-to-sales-process) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...][ Read More](https://www.marsdenmarketing.com/blog/mql-to-sql-defining-your-marketing-to-sales-process) [READ MORE](https://www.marsdenmarketing.com/blog/mql-to-sql-defining-your-marketing-to-sales-process) 1 Comment [Click here to read/write comments](https://www.marsdenmarketing.com/blog/mql-to-sql-defining-your-marketing-to-sales-process#comments-listing) [Previous](https://www.marsdenmarketing.com/blog/author/jeffrey-willis/page/1) [All posts](https://www.marsdenmarketing.com/blog/all) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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