--- title: The Marsden Marketing Digital Marketing Blog | Jeffrey Willis description: Jeffrey Willis is the Director of Client Success at Marsden Marketing. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/author/jeffrey-willis/page/1#) ![Jeffrey Willis](https://www.marsdenmarketing.com/hubfs/jeffrey-willis-489255-edited.jpg) ## Jeffrey Willis Jeffrey Willis is the Director of Client Success at Marsden Marketing. # Jeffrey Willis ![Jeffrey Willis](https://www.marsdenmarketing.com/hubfs/jeffrey-willis-489255-edited.jpg) Jeffrey Willis is the Director of Client Success at Marsden Marketing. ### Posts by Jeffrey Willis : December, 14 2023 ## [Pros and Cons: Is HubSpot’s CRM a Fit?](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...][ Read More](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) [READ MORE](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/pros-and-cons-is-hubspots-crm-a-fit#comments-listing) October, 09 2023 ## [Is Your B2B Struggling to Scale? 5 Signs You Need a RevOps Strategy](https://www.marsdenmarketing.com/blog/signs-you-need-a-revops-strategy) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) It’s a given. You want to grow your B2B, and having a Revenue Operations (RevOps) strategy in place can help. RevOps is no longer a methodology solely for enterprises. Today’s small-to-mid-sized compa[...][ Read More](https://www.marsdenmarketing.com/blog/signs-you-need-a-revops-strategy) [READ MORE](https://www.marsdenmarketing.com/blog/signs-you-need-a-revops-strategy) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/signs-you-need-a-revops-strategy#comments-listing) June, 08 2023 ## [Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B](https://www.marsdenmarketing.com/blog/classic-hits-to-build-a-sure-fire-outbound-marketing-strategy-for-b2b) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame.[ Read More](https://www.marsdenmarketing.com/blog/classic-hits-to-build-a-sure-fire-outbound-marketing-strategy-for-b2b) [READ MORE](https://www.marsdenmarketing.com/blog/classic-hits-to-build-a-sure-fire-outbound-marketing-strategy-for-b2b) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/classic-hits-to-build-a-sure-fire-outbound-marketing-strategy-for-b2b#comments-listing) November, 12 2021 ## [Shame on You for Your Poor-Quality Leads](https://www.marsdenmarketing.com/blog/shame-on-you-for-your-poor-quality-leads) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...][ Read More](https://www.marsdenmarketing.com/blog/shame-on-you-for-your-poor-quality-leads) [READ MORE](https://www.marsdenmarketing.com/blog/shame-on-you-for-your-poor-quality-leads) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/shame-on-you-for-your-poor-quality-leads#comments-listing) June, 03 2021 ## [7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [PR and Event Marketing](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...][ Read More](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) [READ MORE](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/7-rules-to-get-over-e-exhaustion-and-drive-virtual-engagement#comments-listing) May, 14 2020 ## [Getting Concise: Every Word Matters In B2B Content Marketing](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...][ Read More](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) [READ MORE](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/concise-b2b-content-marketing-writing#comments-listing) February, 06 2020 ## [Measuring ABM: The 3 Metrics that Matter](https://www.marsdenmarketing.com/blog/3-abm-metrics-that-matter) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...][ Read More](https://www.marsdenmarketing.com/blog/3-abm-metrics-that-matter) [READ MORE](https://www.marsdenmarketing.com/blog/3-abm-metrics-that-matter) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/3-abm-metrics-that-matter#comments-listing) April, 25 2019 ## [Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...][ Read More](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) [READ MORE](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/storytelling-shouldnt-remain-just-a-fairy-tail#comments-listing) June, 14 2018 ## [Sales and Marketing Alignment Starts With Vocabulary](https://www.marsdenmarketing.com/blog/marketing-sales-alignment-starts-vocabulary) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...][ Read More](https://www.marsdenmarketing.com/blog/marketing-sales-alignment-starts-vocabulary) [READ MORE](https://www.marsdenmarketing.com/blog/marketing-sales-alignment-starts-vocabulary) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/marketing-sales-alignment-starts-vocabulary#comments-listing) October, 12 2017 ## [An Everyday Guide on How to Act on Your Marketing Metrics](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...][ Read More](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) [READ MORE](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/guide-how-to-act-on-your-marketing-metrics#comments-listing) [All posts](https://www.marsdenmarketing.com/blog/all) [Next](https://www.marsdenmarketing.com/blog/author/jeffrey-willis/page/2) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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