The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

Jeffrey Willis

Jeffrey Willis

Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Jeffrey Willis

Jeffrey Willis
Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Posts by Jeffrey Willis :

December, 14 2023

Pros and Cons: Is HubSpot’s CRM a Fit?

Revenue Operations Marketing Technology and Analytics

I recently saw an article calling out the phrase “one size fits all” as a lie. It was talking about hairnets, but goodness knows if hairnets can’t be pushed into that one-size-fits-all box, something [...] Read More

READ MORE
October, 09 2023

Is Your B2B Struggling to Scale? 5 Signs You Need a RevOps Strategy

Revenue Operations

It’s a given. You want to grow your B2B, and having a Revenue Operations (RevOps) strategy in place can help. RevOps is no longer a methodology solely for enterprises. Today’s small-to-mid-sized compa[...] Read More

READ MORE
June, 08 2023

Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B

Marketing Strategy and Planning Demand Generation and ABM

Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame. Read More

READ MORE
November, 12 2021

Shame on You for Your Poor-Quality Leads

Revenue Operations

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

READ MORE
June, 03 2021

7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement

Content Marketing PR and Event Marketing

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

READ MORE
May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

READ MORE
February, 06 2020

Measuring ABM: The 3 Metrics that Matter

Demand Generation and ABM

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

READ MORE
April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

READ MORE
June, 14 2018

Sales and Marketing Alignment Starts With Vocabulary

Digital Marketing Revenue Operations

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

READ MORE
October, 12 2017

An Everyday Guide on How to Act on Your Marketing Metrics

Marketing Technology and Analytics

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

READ MORE

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us