THE MARSDEN MARKETING BLOG

SEO for Video: How to Optimize Your YouTube Channel and Videos

Posted by Charlotte Cook

Thu, Oct 05, 2017 @ 10:00 AM

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I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other elements of your YouTube video.

Since YouTube is the second largest search engine behind Google and is also owned by Google, it’s important to optimize your videos and channel to make it easy for your audience to find your content. Just like Google, YouTube has its own algorithm to rate your videos. Follow these best practices to improve your YouTube channel’s visibility and video rankings.

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How to Transform Your Blog Posts into Successful Video Marketing

Posted by Will Walker

Fri, May 19, 2017 @ 01:49 PM

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Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest transition is to transform your blog posts into engaging, quality videos.

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Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Posted by Will Walker

Tue, Apr 11, 2017 @ 10:39 AM

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It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series, we'll explore the common aspects of a B2B demand generation plan, as well as the steps you can take to tidy-up and streamline plan strategy. 

First up, the all-important website. Websites provide major curb appeal for businesses and are a primary tool for generating leads. Our first video details the annual updates you should schedule and tips for DIY upgrades to increase the impact of website marketing activities.

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A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

Posted by Christina Simms

Thu, Nov 17, 2016 @ 11:09 AM

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You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising. 

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A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

Posted by Charlotte Cook

Tue, Nov 15, 2016 @ 10:02 AM

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Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.

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A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

Posted by Brian Bicknell

Thu, Nov 10, 2016 @ 10:48 AM

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The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll learn how to create the optimal setting to engage the audience of your digital marketing program. Don’t worry; our quirky humor will make these great lessons easily digestible. 

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A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

Posted by David Doughty

Tue, Nov 08, 2016 @ 10:04 AM

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Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a veritable feast of B2B digital marketing best practices.

In our first video we will explain how, just like selecting the right wine pairings for a great dinner party, developing your marketing strategy should take just as much planning and effort.

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Now is the Time for B2B Vlogging: A 7-Step How-to Guide

Posted by David Doughty

Thu, Oct 27, 2016 @ 09:23 AM

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96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many companies have limited in-house experience, which leads to a fear of creating original content that won’t look professional or will take too much time to produce. 

Lucky for you, this post will solve that problem. We’ll look at a practical way to get your vlog up and running for minimal upfront costs, and show how to do it without years of video production experience under your belt. If you haven’t already defined your purpose or target audience for your vlog content, make sure to read “How to Begin Creating High-Quality B2B Marketing Videos. This will give you a strong foundation and more productive video experience.

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Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Posted by Lauren DeRamus

Thu, Oct 20, 2016 @ 09:15 AM

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If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marketing? Like most savvy B2B marketers, we know that video content consumption is on the rise. In fact, YouTube reports mobile video content consumption alone increases 100% every year.

This week, we're bringing your our very first team vlog (video blog)! Not only will this video give you a chance to get to know the Marsden Marketing team, but we'll also share our best tips for optimizing your marketing emails. 

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How to Begin Creating High Quality B2B Marketing Videos

Posted by David Doughty

Thu, Sep 15, 2016 @ 10:00 AM

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B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than e-newsletters and blogs. This means that videos are more likely to generate engagement and possible leads than text campaigns.

If that’s not convincing, check out “How to Get Your B2B Video Content Program Started.” The general overview and statistics should remove any other doubts.

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