86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

When marketers are asked what holds them back from creating more video content, lack of time and resources usually make the top of the list. But given that 54% of people want more video, making sure t[...] Read More

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

Getting started on a B2B video marketing strategy begins with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series[...] Read More

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part [...] Read More

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll lear[...] Read More

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a[...] Read More