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The Marsden Marketing Blog

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October, 05 2017

SEO for Video: How to Optimize Your YouTube Channel and Videos

SEO Video Marketing

I know what you’re thinking, how can you optimize a video when there’s no written content? Well, you can’t necessarily optimize a video’s content, but you can optimize your YouTube channel and other e[...] Read More

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May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Inbound Marketing Video Marketing

Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

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April, 11 2017

Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Website Design Video Marketing Video

It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series[...] Read More

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November, 17 2016

A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication

B2B Marketing Marketing Strategy Video Marketing

You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part [...] Read More

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November, 15 2016

A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program

B2B Marketing Marketing Strategy Video Marketing

Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new deman[...] Read More

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November, 10 2016

A B2B Digital Marketing Feast, Part 2/5: Setting the Table with Graphic Design

B2B Marketing Marketing Strategy Video Marketing

The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll lear[...] Read More

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November, 08 2016

A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy

B2B Marketing Marketing Strategy Video Marketing

Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a[...] Read More

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October, 27 2016

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

B2B Marketing Content Marketing Video Marketing

96% of B2B organizations are engaged in video content marketing. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The problem is that many co[...] Read More

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October, 20 2016

Introducing the Marsden Vlog! (+ 12 Email Marketing Tips)

Content Marketing Video Marketing

If you're an avid reader of our blog, you may have caught some of our recent posts about getting your video program off the ground (and if you didn't, check them out now!) Why the focus on video marke[...] Read More

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September, 15 2016

How to Begin Creating High Quality B2B Marketing Videos

B2B Marketing Inbound Marketing Content Marketing Video Marketing

B2B video marketing has become a channel of communication that can’t be ignored anymore. The 2016 B2B marketing trends report said that videos have an effectiveness rating of 62%, which was more than [...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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