THE MARSDEN MARKETING BLOG

SaaS and PPC: A Winning Combination for Lead Generation

Posted by Charlotte Cook

Wed, Jul 12, 2017 @ 08:19 AM

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Google AdWords is a great lead generation tool and can deliver highly targeted traffic for SaaS companies, but it can also be costly because of the high competition for software and technology keywords.

Don’t let the cost scare you off just yet! We know of multiple campaigns, strategies, and best practices to use when developing your Google AdWords PPC campaigns. Here are three steps to take to get started.

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing blogs offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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