The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

Posts about Marketing Strategy And Planning



May, 23 2019

The Bandwagon Effect of B2B Marketing Trends

Marketing Strategy and Planning

Start a podcast. Create Instagram stories. Produce more videos. Incorporate voice search strategies in your marketing efforts. Do more local SEO. Adopt a new MarTech tool. Try ABM. Blog twice a week a[...] Read More

READ MORE
January, 24 2019

Growth Hacking B2B Companies: 3 Foundational Elements

B2B Marketing Marketing Strategy and Planning

Organizational growth is top of mind for any B2B company. This is certainly true for those whose sales productivity is decreasing. But positioning your company to thrive and not just survive in this f[...] Read More

READ MORE
November, 14 2018

Funnel or Flywheel? Who Said It’s One or the Other?

Marketing Strategy and Planning Revenue Operations

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

READ MORE
November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding and Design Marketing Strategy and Planning

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

READ MORE
June, 06 2018

Creating the Perfect Inbound and Outbound Mix

Marketing Strategy and Planning Demand Generation and ABM Revenue Operations

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

READ MORE
May, 30 2018

5 Factors that Drive Your Inbound and Outbound Marketing Mix

Marketing Strategy and Planning Demand Generation and ABM

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

READ MORE
May, 09 2018

Where does outbound marketing fit for B2B companies?

B2B Marketing Marketing Strategy and Planning

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

READ MORE
February, 28 2017

Data Vs. Intuition: When to Use Data and When to Go with Your Gut

Marketing Strategy and Planning Marketing Technology and Analytics

Digital information has taken over the marketing landscape. Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful [...] Read More

READ MORE
March, 01 2016

Your Guide to Account-Based Marketing: Part 1

B2B Marketing Marketing Strategy and Planning Revenue Operations

If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series tha[...] Read More

READ MORE
October, 06 2015

If Marketing Isn’t Responsible for ROI, Blame Your Leaders

Marketing Strategy and Planning Revenue Operations

As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...] Read More

READ MORE

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us