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The Marsden Marketing Blog

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Posts about Marketing Strategy



July, 25 2019

[Checklist] What is CCPA and is being compliant with GDPR enough?

B2B Marketing Marketing Strategy

Just when you thought you were compliant for anything that could be thrown your way with GDPR, California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect[...] Read More

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June, 20 2019

Are You OCD? Developing Obsessive Customer Drive

B2B Marketing Marketing Strategy

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June, 04 2019

Should B2Bs Make Voice Search Optimization a Priority?

Marketing Strategy

Alexa, tell me about voice search optimization for B2B companies. “Hmm, I don’t know that one.” Alexa, are you stupid?  “No, but I am always learning more.” If there has ever been a simple summary to [...] Read More

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May, 23 2019

The Bandwagon Effect of B2B Marketing Trends

Marketing Strategy

Start a podcast. Create Instagram stories. Produce more videos. Incorporate voice search strategies in your marketing efforts. Do more local SEO. Adopt a new MarTech tool. Try ABM. Blog twice a week a[...] Read More

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April, 18 2019

Everything You Need to Know to Clean up Your Marketing

B2B Marketing Marketing Strategy

With spring in full swing, now is a great time to revisit your marketing plan, review your campaigns, and check your sales results. Not only is it a great chance to see what’s working and what isn’t, [...] Read More

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April, 11 2019

2 Steps for Refreshing Your B2B Social Media Profiles

B2B Marketing Marketing Strategy

So far we've shown you how to spruce up your website, prune SEO, and declutter your MarTech toolbox. To cap off this spring cleaning season, we'll move into sprucing up your B2B social media profiles.[...] Read More

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April, 04 2019

Declutter Your MarTech Stack With an Audit

B2B Marketing Marketing Strategy Technology Optimization

You've made it to the third blog of our series. Congratulations! So far we've shown you how to spruce up your website and prune your SEO. This week we're moving on to your MarTech Tools. We’ve entered[...] Read More

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March, 28 2019

Getting SEO Back on Track – Starting With Backlinks

B2B Marketing Content Marketing Marketing Strategy

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

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March, 21 2019

Want to Improve Your B2B Website? Start Here

B2B Marketing Marketing Strategy

  Spring has sprung! And with it, our favorite seasonal pastime - spring cleaning!  It’s something most of us do at least once a year. The changing weather and longer days motivate us to begin new pro[...] Read More

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November, 29 2018

Is Your Marketing Plan Focused on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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