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The Marsden Marketing Blog

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November, 14 2018

Funnel or Flywheel? Who Said It’s One or the Other?

Marketing Strategy Sales and Marketing

HubSpot CEO Brian Halligan introduced the flywheel in early 2018 as the new visual paragon for how to attract, engage, and delight customers. It was bold, it was visually simple, and it was brilliant![...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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October, 25 2018

Is Your B2B Brand Hurting Your Growth Potential?

Branding Marketing Strategy

If you’re not seeing the growth you’d like, your brand could be partly to blame. Eroding market share, declining sales, fragmented market perception, and fewer inbound activities are symptoms that you[...] Read More

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July, 26 2018

How to Build a Martech Stack + Template

Marketing Strategy B2B Marketing Digital Marketing

Considering what martech to leverage can feel a lot like going to the candy store. Everything looks good, and you may not be able to stop the compulsion of wanting to try everything out all at once. H[...] Read More

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June, 06 2018

How to Create the Perfect Inbound and Outbound Mix

Inbound Marketing Marketing Strategy Sales and Marketing

Congratulations! You made it to part four and the final installment of our growth-driven series. If you’ve been following along, you already read about the basics of inbound marketing, outbound market[...] Read More

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May, 30 2018

5 Factors that Drive your Inbound and Outbound Mix for a Growth-Driven Marketing Approach

Marketing Strategy Inbound Marketing

Sirius Decisions’ Demand Waterfall has become a standard for many B2B sales, marketing, and product organizations. In 2012, it was rearchitected (and once again in 2017) to account for demand sourced [...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

Marketing Strategy Integrated Campaign B2B Marketing

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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May, 01 2018

Helping is the New Selling. Three Pro Tips to better B2B sales through helping.

Sales and Marketing Marketing Strategy

We’re a boutique B2B marketing agency (read small and targeted), and more than 50% of our prospects come from our digital inbound marketing programs. That means that we frequently get prospects who’ve[...] Read More

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July, 28 2017

Is Account-Based Marketing Right for Your B2B Company?

Digital Marketing Marketing Strategy

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

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June, 08 2017

HubSpot’s State of Inbound 2017 - Getting to the “So What”

Inbound Marketing Marketing Strategy B2B Marketing

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

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What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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