For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything.
Posted by Jeffrey Willis
Fri, Jul 28, 2017 @ 01:22 PM
Posted by Jeffrey Willis
Thu, Jun 08, 2017 @ 01:18 PM
As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 report sheds light on that evolution. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future.
Posted by Carla Niknejad
Tue, Feb 28, 2017 @ 10:00 AM
Digital information has taken over the marketing landscape.
Marketers used to be valued largely for their creativity and intuition. After good market research, experience and speed drove a successful campaign. However, through the years, marketing has gone through some changes and the way we develop and implement strategy has evolved.
Today, we have masses of data on our side. We can easily track analytics through more effective tools. Every action can be quantified and recorded. Because of this, we’re being held to even higher standards to show a tangible ROI and justify our budgets.
Trusting your gut simply doesn’t cut it like it used to. Why? Trusting your gut isn’t quantifiable.
Posted by Christina Simms
Tue, Jan 10, 2017 @ 10:30 AM
I grew up with pet raccoons, and one thing you figure out quickly in their company is how much they love shiny things. Balls of aluminum foil, keys, dangling earrings (my mom learned that the hard way) – those would catch their attention and distract them from whatever they were doing. Turns out marketers, like raccoons, often suffer from “shiny object syndrome.”
New technologies, platforms, and software constantly compete for the attention (and dollars) of marketing professionals.
Posted by Will Walker
Tue, Nov 29, 2016 @ 09:15 AM
Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing blogs offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.
A B2B Digital Marketing Feast, Part 4/5: Pairing Your Inbound Program with a Side of PPC and Content Syndication
Posted by Christina Simms
Thu, Nov 17, 2016 @ 11:09 AM
You've poured the wine, the table is set, the star of your meal is ready to be carved; but what can you add to your marketing menu to enhance the overall experience (and your ROI)? In the fourth part of our video series, "A B2B Digital Marketing Feast," we'll discuss strategies for dressing up your inbound marketing program with a heaping helping of content syndication and paid advertising.
A B2B Digital Marketing Feast, Part 3/5: How to Carve Out the Right Components for Your Inbound Marketing Program
Posted by Charlotte Cook
Tue, Nov 15, 2016 @ 10:02 AM
Just like a hearty roast or turkey, the components of your inbound marketing program can be quite filling. In the third part of our video series, "A B2B Digital Marketing Feast," we'll cover new demand generation, content, and social media strategies to help you "carve out" your ideal marketing program.
Posted by Brian Bicknell
Thu, Nov 10, 2016 @ 10:48 AM
The food is almost ready – I can smell it! Come help me set the table for our digital marketing feast with the principles of graphic design. In this second installment of our video series, you’ll learn how to create the optimal setting to engage the audience of your digital marketing program. Don’t worry; our quirky humor will make these great lessons easily digestible.
A B2B Digital Marketing Feast, Part 1/5: [Wine] Pairing Your Business with the Right Marketing Strategy
Posted by David Doughty
Tue, Nov 08, 2016 @ 10:04 AM
Welcome to Part One of our new video series, “A B2B Digital Marketing Feast.” This series will be broken up into five videos, all containing morsels of great info, but together will provide you with a veritable feast of B2B digital marketing best practices.
In our first video we will explain how, just like selecting the right wine pairings for a great dinner party, developing your marketing strategy should take just as much planning and effort.
Posted by Brenna Zenaty
Mon, Sep 12, 2016 @ 11:46 AM
It’s that time of year again; no, I don’t mean the start of football season (although I have high hopes for my fantasy team this year). It’s time to set your priorities to hit your end-of-year numbers, and to start looking ahead to your marketing and sales strategy for 2017.
This year’s State of Inbound report, produced by inbound marketing thought leader HubSpot, aims to take some of the guesswork out of your planning. The report takes a look at the most pressing priorities, challenges, and new strategies of the world’s foremost marketers and salespeople.
The report covers everything from top challenges for today’s sales professionals, to the current state of inbound advertising, and the future of search marketing. This post will focus on a fourth section of the report – content marketing and the rising popularity of new content formats.