THE MARSDEN MARKETING BLOG

Our Most Popular Summer Blogs

Posted by Riah Solomon

Thu, Sep 28, 2017 @ 08:30 AM

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We had a busy summer here at Marsden Marketing, so it’s no surprise the months flew by. In that time, we covered all sorts of inbound marketing blog topics on the Marsden Marketing blog. And we hope you learned a lot – our team sure did! Now that fall is here and potentially even some cooler weather, let’s take a look back at our most popular blogs and the key takeaways from each.

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Take Your Blog Posts to the Next Level With Engaging Images

Posted by Brian Bicknell

Tue, Feb 16, 2016 @ 01:13 PM

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The images you choose for your blog often enhance the reader’s experience. Sometimes, however, a blog will end up tethered to a picture that actually detracts from an otherwise awesome post. If you’re an avid blog reader you may develop an eye for detecting those sites that use average, run-of-the-mill stock photos. Since your blog content should be shared across multiple platforms to extend your reach (on the blog page itself, across your social media channels, in emails, syndicated on other sites), choosing media that stands out can be extremely important.

Here are a few tips to help you find blog images that connect more deeply with the reader. Are you ready to take your blog imagery to the next level? 

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9 Ways Successful B2B Marketers Generate Killer Blog Post Topics

Posted by Meyer Baron

Tue, Nov 25, 2014 @ 10:05 AM

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B2B companies that are new to inbound marketing typically have one question in common, “What are we going to blog about?” Judging by the number of corporate marketing blogs that start off like gangbusters and then fade away, it’s a very good question. But before that question is addressed, one other order of business needs to be taken care of.

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B2B Blog Brainstorming: 7 Strategies to Become an Industry Rock Star

Posted by Carol Casey

Tue, Jul 08, 2014 @ 01:09 PM

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Your B2B company may not be well known to the masses while quietly providing essential support to other businesses. But that doesn’t mean you can’t be a rock star to the community of customers and prospects that need your specialized insights. A B2B blog is one of the most effective ways to establish yourself as the rock star you are in your industry and build an audience for your ideas and solutions.

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6 Ways to Accelerate B2B Email Marketing with HubSpot’s Workflow Tool

Posted by Sydney Graham

Wed, May 28, 2014 @ 12:15 PM

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I’ve had my share of interesting experiences with HubSpot’s workflow tool. Some rookie mistakes, some company wins, and some downright mysterious occurrences. But one thing is for certain, the workflow tool is showing an impressive return on my investment of time in learning how to leverage it.

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42 Percent of all Stats About Digital Marketing Are Made Up

Posted by Carol Casey

Tue, May 20, 2014 @ 12:37 PM

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Got you to click on this blog with that “sexy” stat, right? It’s fabricated. And that’s the point I am trying to make. Are we so starved for context and benchmarks for digital marketing, and so pushed to publish often and publish provocatively, that we are unknowingly sharing false data?

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What You Need to Know Now about the HubSpot COS Blog Platform

Posted by Reade Milner

Thu, May 15, 2014 @ 12:30 PM

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At long last we have been migrated to the new HubSpot COS Blog Platform. Here is what you need to know about it and our honest feedback about how it’s going.

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Do Special Characters Bring More Blog Traffic and Email Opens?

Posted by Carol Casey

Tue, Apr 08, 2014 @ 10:32 AM

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Why the New HubSpot COS Will Rock Your Blogging World

Posted by Reade Milner

Thu, Mar 27, 2014 @ 10:43 AM

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Here’s the deal. HubSpot came out with a new Content Optimization System in late 2013 to replace the Content Management System (CMS) that most of us use to post blogs and manage content. New HubSpot clients were automatically put on the new system. The rest of us will be migrated on a first-come, first-serve basis.

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5 Reasons Evernote is the Best Tool for Your Inbound Marketing Team

Posted by Reade Milner

Thu, Feb 06, 2014 @ 10:00 AM

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I've been using Evernote for years now. Since back in college, in fact, and it has served me very well in many different parts of life. Evernote is very seriously my external brain and an indispensible application for organizing my personal and professional life. There’s nowhere it shines more than as the most pivotal component of my inbound marketing toolkit.

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