The Marsden Marketing Blog

If you watched the TV series Mad Men then you are familiar with account-based marketing (ABM) -- whether you know it or not. Don Draper and his partners had some key accounts throughout the series tha[...] Read More

There’s no doubt about it – content creation is a business imperative for those looking to get ahead of the competition in 2016. Blogging, if done correctly, can be a great way for your business to po[...] Read More

Infographics are powerhouses for getting your point across to a target audience. They are being successfully used by companies in a variety of ways to engage website visitors, social media followers, [...] Read More

What is influencer marketing? Influencer marketing is a fairly easy concept to understand once you define its root words: Influence: the capacity to have an effect on the character, development, or be[...] Read More

As business leaders, when we look at our organization we should be able to immediately explain how each department contributes to our successes or failures. We know that HR is in charge of the talent [...] Read More

The easiest way to improve the look of your PowerPoint presentations is to keep the slides looking organized. There are some well-known guidelines to have in mind when putting this into practice, such[...] Read More

Not long ago, the industry speculated that email marketing might be passé for the modern marketer. Instead of fizzling out, however, email marketing has evolved thanks to the inbound marketing methodo[...] Read More

MQL (em kyoo el) noun Also known as a Marketing Qualified Lead. A prospect that has indicated a level of interest in your organization via a set of actions and is deemed to become a likely future cust[...] Read More

If you want to have a successful business, you should strive to have, at the very least, these two things: 1. A dedicated team that believes in the products or services you sell. 2. A growing customer[...] Read More

One of the most common gripes sales departments bring against marketers is that the leads they are providing them are no good. In the past, we’ve gone to bat for our brethren in marketing. But sometim[...] Read More