Jeffrey Willis

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More

As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. The latest HubSpot State of Inbound 2017 [...] Read More

When you think of B2B content marketing, of course the first thing that comes to mind is WWTKD: What Would The Kardashians Do. Read More

"Marriage is a wonderful institution, but who wants to live in an institution?" — Groucho Marx You court each other. You pitch a little woo. We all know first comes love, then comes marriage … then co[...] Read More

As Marsden Marketing’s only ordained minister (it’s amazing what you can do on the Internet nowadays), I’m here to tell you that agnostic is the only way to go. Of course, I’m talking about your organ[...] Read More

According to one report, 63% of marketers felt that driving new customer acquisition was their most important goal. With all the attention focused on lead generation, this often leaves your existing c[...] Read More