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Jeffrey Willis

Jeffrey Willis

Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Jeffrey Willis

Jeffrey Willis
Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Posts by Jeffrey Willis :

October, 09 2023

Is Your B2B Struggling to Scale? 5 Signs You Need a RevOps Strategy

Revenue Operations

It’s a given. You want to grow your B2B, and having a Revenue Operations (RevOps) strategy in place can help. RevOps is no longer a methodology solely for enterprises. Today’s small-to-mid-sized compa[...] Read More

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June, 08 2023

Classic Hits to Build a Sure-Fire Outbound Marketing Strategy for B2B

Lead Generation Marketing Strategy

Yo, let’s kick it old school and talk about the hustle, Outbound marketing, gonna flex that muscle. Grab the mic, let me tell you about the game, It's about reaching out, not waitin’ for the fame. Read More

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November, 12 2021

Shame on You for Your Poor-Quality Leads

Sales and Marketing Alignment

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

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June, 03 2021

7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement

Content Marketing Events

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

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October, 29 2020

Locating an Elusive Target Audience Creates a Successful Path for Demand Generation

Lead Generation Demand Generation

Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More

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May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

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February, 06 2020

Measuring ABM: The 3 Metrics that Matter

ABM ABM Reporting

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

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June, 04 2019

Should B2Bs Make Voice Search Optimization a Priority?

Marketing Strategy

Alexa, tell me about voice search optimization for B2B companies. “Hmm, I don’t know that one.” Alexa, are you stupid? “No, but I am always learning more.” If there has ever been a simple summary to a[...] Read More

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April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

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November, 29 2018

Is Your Marketing Plan Focused on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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