Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

Alexa, tell me about voice search optimization for B2B companies. “Hmm, I don’t know that one.” Alexa, are you stupid?  “No, but I am always learning more.” If there has ever been a simple summary to [...] Read More

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

All talk and no action. This phrase is the all-too-common theme when it comes to your marketing metrics. Whether you are pulling numbers weekly, monthly, or quarterly, they are frequently compiled int[...] Read More

For B2B marketers, the hot new acronym is ABM (account-based marketing). In just a short time, it’s suddenly the Holy Grail that will solve everything. Read More