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Jeffrey Willis

Jeffrey Willis

Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Jeffrey Willis

Jeffrey Willis
Jeffrey Willis is the Director of Client Success at Marsden Marketing.

Posts by Jeffrey Willis :

November, 12 2021

Shame on You for Your Poor-Quality Leads

Sales and Marketing Alignment

While I am no psychologist, I did grow up in the South in a religious family, which means I clearly understand the power of shame. So, and I say this with love, do better. You’ve spent all this time p[...] Read More

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June, 03 2021

7 Rules to Get Over e-Exhaustion and Drive Virtual Engagement

Content Marketing Events

This is purposely not a vlog. I am tired of video. I am tired of being on camera. I am tired of virtual. I miss face-to-face. Heck, I even miss a good old-fashioned phone call. Every meeting, every ev[...] Read More

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October, 29 2020

Locating an Elusive Target Audience Creates a Successful Path for Demand Generation

Lead Generation Demand Generation

Creating leads is only part of the challenge. Creating the right kind of leads is often a much more complex issue. According to Hubspot’s “Not Another State of Marketing Report 2020,” the top priority[...] Read More

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May, 14 2020

Getting Concise: Every Word Matters In B2B Content Marketing

Content Marketing

Omit needless words. Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary li[...] Read More

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February, 06 2020

Measuring ABM: The 3 Metrics that Matter

ABM ABM Reporting

As more marketing and sales teams incorporate account-based marketing (ABM) into their arsenal, one of the primary steps in the process — and too often a stumbling block — is goal setting. So, what co[...] Read More

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June, 04 2019

Should B2Bs Make Voice Search Optimization a Priority?

Marketing Strategy

Alexa, tell me about voice search optimization for B2B companies. “Hmm, I don’t know that one.” Alexa, are you stupid?  “No, but I am always learning more.” If there has ever been a simple summary to [...] Read More

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April, 25 2019

Storytelling Shouldn’t Remain Just a Fairy Tale for Marketers

Content Marketing

Once upon a time in the land of B2B, a marketer wanted to help drive ROI. The end. Yeah, you’ve heard that same ol’ story a dozen times, and the plot is still MIA. Part of the problem is the story its[...] Read More

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November, 29 2018

Is Your Marketing Plan Focused on Revenue

Marketing Strategy

Those pesky random acts of marketing have a way of popping up and running amok at the most inconvenient of times. In the end, all we’re left with is a depleted budget and that nagging question: “why d[...] Read More

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September, 19 2018

Break Through the Bottom of the Funnel Barrier

Lead Generation Sales and Marketing Sales Enablement

It's the job of marketing and sales to convert leads to customers. But moving that lead from the bottom of the funnel to a closed deal often proves to be the biggest hurdle faced by these teams. So ho[...] Read More

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June, 14 2018

Sales and Marketing Alignment Starts With Vocabulary

B2B Marketing Digital Marketing Sales and Marketing

When I taught 8th grade Language Arts, I all too often had to take that tone with my students and remind them to “use their words.” I may not be in the classroom any longer, but I can still pull out t[...] Read More

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