The Marsden Marketing Blog

Subscribe to Our Blog

Subscribe Here!

David Doughty

David Doughty

David is a Senior Demand Generation Specialist at Marsden Marketing.

David Doughty

David Doughty
David is a Senior Demand Generation Specialist at Marsden Marketing.
Find me on:

Posts by David Doughty :

September, 17 2021

Grade How Well Your Sales and Marketing are Aligned: 7 Areas to Focus on with Practical Tips

Sales Enablement Sales and Marketing Alignment

87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...] Read More

READ MORE
February, 04 2021

Now is the Time for B2B Vlogging: A 7-Step How-to Guide

Video Marketing

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

READ MORE
December, 17 2020

5 Things to Include in Your Sales Enablement Strategy

Sales and Marketing Sales Enablement

Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...] Read More

READ MORE
November, 12 2020

How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?

Marketing Strategy Technology Optimization

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

READ MORE
November, 14 2019

5 LinkedIn PPC Hacks for B2B Companies

Demand Generation

Creating ads for B2B companies can be a challenge in any platform, but LinkedIn has continued to show a lot of promise in the B2B space. If you’re not already building ads on LinkedIn, then you should[...] Read More

READ MORE
August, 22 2019

Moving From Demand Generation to ABM

Demand Generation ABM

Shifting up from demand generation to ABM requires intentional organizational changes. It’s not as simple as identifying target accounts and assigning sales reps. Company leadership across departments[...] Read More

READ MORE
July, 25 2019

[Checklist] What is CCPA and is being compliant with GDPR enough?

B2B Marketing Marketing Strategy

Just when you thought you were compliant for anything that could be thrown your way with GDPR, California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect[...] Read More

READ MORE
May, 02 2019

The ABCs of Video Ads in PPC

Paid Search Video Marketing Demand Generation

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

READ MORE
March, 28 2019

Getting SEO Back on Track – Starting With Backlinks

B2B Marketing Content Marketing Marketing Strategy

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

READ MORE
September, 05 2018

What Are the Best Podcasting Tools?

Content Marketing Digital Marketing

The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of this two-part series, I discussed th[...] Read More

READ MORE

From Twitter

Grow or Die: 

Build Your B2B Growth Plan 

Get the Guide
Marketing Agency in Atlanta, GA

Want More? We're always here!

Subscribe for notifications

OR

Talk to us