87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...] Read More

86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...] Read More

Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...] Read More

Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...] Read More

Creating ads for B2B companies can be a challenge in any platform, but LinkedIn has continued to show a lot of promise in the B2B space. If you’re not already building ads on LinkedIn, then you should[...] Read More

Shifting up from demand generation to ABM requires intentional organizational changes. It’s not as simple as identifying target accounts and assigning sales reps. Company leadership across departments[...] Read More

Just when you thought you were compliant for anything that could be thrown your way with GDPR, California turned up the heat with their own California Consumer Privacy Act (CCPA) that goes into effect[...] Read More

By now you no longer need to be convinced that video should be a part of your marketing strategy. We’ve all been bombarded with statistics that drive home this point. For example, HubSpot found that 9[...] Read More

Welcome to the second installment of our series. Last week we showed you how to clean up your website, today we're going to tackle SEO. Over the years, “SEO experts” have tried to find shortcuts to in[...] Read More

The process of starting a podcast seems extensive and it can be. But with the right equipment, it makes everything much easier and less frustrating. In part one of this two-part series, I discussed th[...] Read More