--- title: The Marsden Marketing Digital Marketing Blog | David Doughty description: David is a Senior Demand Generation Specialist at Marsden Marketing. --- [![MM-Logo-Final-06](https://www.marsdenmarketing.com/hs-fs/hubfs/MM-Logo-Final-06.png?width=2000&height=267&name=MM-Logo-Final-06.png "MM-Logo-Final-06")](https://www.marsdenmarketing.com) ![Marketing Blog Atlanta GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=1600&name=IMG_5042.jpg "Marketing Blog Atlanta GA") # The Marsden Marketing Blog ### Subscribe to Our Blog ### Subscribe Here! - [Demand Generation and ABM (41)](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) - [Digital Marketing (35)](https://www.marsdenmarketing.com/blog/topic/digital-marketing) - [Revenue Operations (31)](https://www.marsdenmarketing.com/blog/topic/revenue-operations) - [Content Marketing (28)](https://www.marsdenmarketing.com/blog/topic/content-marketing) - [Marketing Strategy and Planning (24)](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) - [B2B Marketing (19)](https://www.marsdenmarketing.com/blog/topic/b2b-marketing) - [Branding and Design (17)](https://www.marsdenmarketing.com/blog/topic/branding-and-design) - [Marketing Technology and Analytics (13)](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) - [PR and Event Marketing (6)](https://www.marsdenmarketing.com/blog/topic/pr-and-event-marketing) - [Marsden Marketing News (2)](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [More Tags](https://www.marsdenmarketing.com/blog/author/david-doughty#) ![David Doughty](https://www.marsdenmarketing.com/hubfs/DavidD-230960-edited.jpg) ## David Doughty David is a Senior Demand Generation Specialist at Marsden Marketing. [**](https://www.linkedin.com/in/daviddoughty83) # David Doughty ![David Doughty](https://www.marsdenmarketing.com/hubfs/DavidD-230960-edited.jpg) David is a Senior Demand Generation Specialist at Marsden Marketing. Find me on: ### Posts by David Doughty : September, 17 2021 ## [Grade How Well Your Sales and Marketing are Aligned: 7 Areas to Focus on with Practical Tips](https://www.marsdenmarketing.com/blog/grade-how-well-your-sales-and-marketing-are-aligned-7-areas-to-focus-on-with-practical-tips) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) 87% of sales and marketing leaders say collaboration between their departments enables critical business growth. That means that companies understand the importance of having their sales and marketing[...][ Read More](https://www.marsdenmarketing.com/blog/grade-how-well-your-sales-and-marketing-are-aligned-7-areas-to-focus-on-with-practical-tips) [READ MORE](https://www.marsdenmarketing.com/blog/grade-how-well-your-sales-and-marketing-are-aligned-7-areas-to-focus-on-with-practical-tips) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/grade-how-well-your-sales-and-marketing-are-aligned-7-areas-to-focus-on-with-practical-tips#comments-listing) February, 04 2021 ## [Now is the Time for B2B Vlogging: A 7-Step How-to Guide](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) 86% of businesses use video as a marketing tool which is a 41% increase since 2016. This means that everyone is now aware of video marketing and is attempting to engage with it at some level. The prob[...][ Read More](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) [READ MORE](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/now-is-the-time-for-b2b-vlogging-a-7-step-how-to-guide#comments-listing) December, 17 2020 ## [5 Things to Include in Your Sales Enablement Strategy](https://www.marsdenmarketing.com/blog/5-things-to-include-in-your-sales-enablement-strategy) [Revenue Operations](https://www.marsdenmarketing.com/blog/topic/revenue-operations) Have you ever been given an assignment with a deadline, but not the resources to be able to complete it? I have. My mom once asked me to make our family chicken cacciatore for dinner. Unfortunately, s[...][ Read More](https://www.marsdenmarketing.com/blog/5-things-to-include-in-your-sales-enablement-strategy) [READ MORE](https://www.marsdenmarketing.com/blog/5-things-to-include-in-your-sales-enablement-strategy) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-things-to-include-in-your-sales-enablement-strategy#comments-listing) November, 12 2020 ## [How are CMOs Adjusting Their Budgets to Grow Revenue in 2021?](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) [Marketing Strategy and Planning](https://www.marsdenmarketing.com/blog/topic/marketing-strategy-and-planning) [Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) Uncertainty has been the theme for 2020, and it has touched all aspects of our job including how we adapt and modify our marketing strategies. The Gartner 2020 CMO Survey gives some great insights int[...][ Read More](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) [READ MORE](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-are-cmos-adjusting-their-budgets-to-grow-revenue-in-2021#comments-listing) November, 14 2019 ## [5 LinkedIn PPC Hacks for B2B Companies](https://www.marsdenmarketing.com/blog/5-linkedin-ppc-hack-b2b-companies) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) Creating ads for B2B companies can be a challenge in any platform, but LinkedIn has continued to show a lot of promise in the B2B space. If you’re not already building ads on LinkedIn, then you should[...][ Read More](https://www.marsdenmarketing.com/blog/5-linkedin-ppc-hack-b2b-companies) [READ MORE](https://www.marsdenmarketing.com/blog/5-linkedin-ppc-hack-b2b-companies) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/5-linkedin-ppc-hack-b2b-companies#comments-listing) August, 22 2019 ## [Moving From Demand Generation to ABM](https://www.marsdenmarketing.com/blog/pivoting-demand-generation-to-abm) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) Shifting up from demand generation to ABM requires intentional organizational changes. It’s not as simple as identifying target accounts and assigning sales reps. Company leadership across departments[...][ Read More](https://www.marsdenmarketing.com/blog/pivoting-demand-generation-to-abm) [READ MORE](https://www.marsdenmarketing.com/blog/pivoting-demand-generation-to-abm) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/pivoting-demand-generation-to-abm#comments-listing) August, 30 2018 ## [How to Start Your Own B2B Podcast](https://www.marsdenmarketing.com/blog/how-to-start-podcasting-b2b) [Content Marketing](https://www.marsdenmarketing.com/blog/topic/content-marketing) [Digital Marketing](https://www.marsdenmarketing.com/blog/topic/digital-marketing) When someone in your company says, “let’s start a podcast,” it’s often accompanied with uncertainty or an unsettling feeling. Questions rush to the forefront of your mind. Do we have the margin to sta[...][ Read More](https://www.marsdenmarketing.com/blog/how-to-start-podcasting-b2b) [READ MORE](https://www.marsdenmarketing.com/blog/how-to-start-podcasting-b2b) 2 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/how-to-start-podcasting-b2b#comments-listing) June, 13 2017 ## [A Day in the Life of an Inbound Marketing Specialist](https://www.marsdenmarketing.com/blog/day-in-the-life-inbound-marketing-specialist) [Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) What’s the secret to really enjoying your life? Find something you like and figure out how to get paid for it. That’s why I’m in digital marketing. I love what I do. I’ve spent almost a year now in my[...][ Read More](https://www.marsdenmarketing.com/blog/day-in-the-life-inbound-marketing-specialist) [READ MORE](https://www.marsdenmarketing.com/blog/day-in-the-life-inbound-marketing-specialist) 0 Comments [Click here to read/write comments](https://www.marsdenmarketing.com/blog/day-in-the-life-inbound-marketing-specialist#comments-listing) [All posts](https://www.marsdenmarketing.com/blog/all) ### Search Blog - Latest Posts - Popular Posts [Growth Means Growth: Trevelino/Keller + Marsden Marketing](https://www.marsdenmarketing.com/blog/growth-means-growth-trevelino/keller-marsden-marketing) [** Marsden Marketing News](https://www.marsdenmarketing.com/blog/topic/marsden-marketing-news) [B2B Marketing Automation Platforms: Pros & Cons](https://www.marsdenmarketing.com/blog/choosing-right-b2b-marketing-automation-platform) [** Marketing Technology and Analytics](https://www.marsdenmarketing.com/blog/topic/marketing-technology-and-analytics) [5 Pillars of a Winning B2B Demand Generation Program](https://www.marsdenmarketing.com/blog/creating-a-demand-gen-engine-for-the-realities-of-today) [** Demand Generation and ABM](https://www.marsdenmarketing.com/blog/topic/demand-generation-and-abm) ### From LinkedIn ## **Grow or Die: ** ## **Build Your B2B Growth Plan ** [![Get the Guide](https://no-cache.hubspot.com/cta/default/112657/8160a136-3f7f-4af1-b269-3d62c93976be.png)](https://cta-redirect.hubspot.com/cta/redirect/112657/8160a136-3f7f-4af1-b269-3d62c93976be) ![Marketing Agency in Atlanta, GA](https://www.marsdenmarketing.com/hs-fs/hubfs/Marsdenmarketing%20Mar2017/Images/IMG_5042.jpg?width=3264&name=IMG_5042.jpg "Marketing Agency in Atlanta, GA") ## Want More? 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