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Carol Casey

Carol Casey

Carol is a guest blogger for Marsden Marketing.

Carol Casey

Carol Casey
Carol is a guest blogger for Marsden Marketing.

Posts by Carol Casey :

December, 11 2014

3 Website Design Trends To Note for 2015

As we look ahead to 2015 website design for B2B companies, let’s examine what trends have staying power and what’s new on the horizon. Website redesign is a big investment. Make it pay off by knowing [...] Read More

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November, 18 2014

Think Smartphones Run Your Life Now? Here’s What’s Coming Next

Digital Marketing

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November, 11 2014

The Internet of Things is Making Marketing Very Interesting

Digital Marketing

The Internet of Things (IoT), also known as Machine-to-Machine (M2M), can be explained by one perfect pop culture reference – The Jetsons. Adweek used the analogy in an article early this year. Think [...] Read More

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November, 06 2014

What Your CIO Wants Marketing to Know About Data Security

As CMOs and CIOs work on managing their relationship in the new digital world, it’s important to stay in synch on important issues like data security. Nothing can send a shiver down a marketer’s back [...] Read More

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October, 16 2014

Brand Messaging Refreshed, Revitalized, and SELLING

Branding

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October, 09 2014

Should Your Website Redesign Include Parallax Scrolling?

Web trends come and go, and one that is showing some staying power is parallax scrolling. Here’s a look at what it is, the pros and cons, and whether B2B businesses should jump on the bandwagon. Read More

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September, 18 2014

B2B Lead Generation Via LinkedIn’s Sales Enterprise Product

Social Media

This is not the first at-bat for LinkedIn when it comes to a lead generation tool. But with the updated LinkedIn Sales Navigator solution, they have solved some early problems with the featured servic[...] Read More

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August, 26 2014

What’s the State of B2B Content? Let Me Tell You a Story

Once upon a time, B2B content was about as interesting as watching paint dry.    The visuals were just as exciting.   Digital changed this sleepy B2B content dynamic by giving prospects more control o[...] Read More

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August, 14 2014

Saying ‘So Long’ to Email Contacts: Reengaging or Purging Your Lists

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July, 22 2014

4 Plays to Increase B2B Landing Page Conversion

B2B Marketing

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