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Will Walker

Will Walker

Will is a Marketing Manager at Marsden Marketing.

Will Walker

Will Walker
Will is a Marketing Manager at Marsden Marketing.

Posts by Will Walker :

November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

September, 21 2017

The Challenges of Bringing Your Dog to Work

Digital Marketing Agency Marsden Marketing

Lessons from the Digital Marketing Dog Henry There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, [...] Read More

July, 19 2017

The End of an Era: My IP Address Has Changed

Digital Marketing

A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all u[...] Read More

May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Inbound Marketing Video Marketing

Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

April, 11 2017

Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Website Design Video Marketing Vlog Video

It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series[...] Read More

February, 21 2017

Emails that engage & convert: An experiment

Email Marketing

When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the de[...] Read More

November, 29 2016

How to Implement Inbound Marketing for SaaS Companies

Inbound Marketing Marketing Strategy SaaS Marketing

Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inb[...] Read More


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