THE MARSDEN MARKETING BLOG

Will Walker

Will is a Marketing Manager at Marsden Marketing.

Recent Posts

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Posted by Will Walker

Thu, Nov 30, 2017 @ 10:27 AM

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We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provides the framework to ensure marketing campaigns can deliver.

You may be considering shifting your inbound marketing, content marketing, or digital marketing strategy to a demand generation model. With change comes uncertainty, but there’s a bright side: You already have most of the tools you need to make demand generation work. You only need to change your frame of mind related to marketing content, tactics, and analytics.

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How to Repurpose Content – And Get More Leads

Posted by Will Walker

Fri, Oct 27, 2017 @ 08:30 AM

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If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons:

  • You need new content but don’t have the resources (time, team, money) to push something out
  • It’s crunch time, you have a lead goal you need to hit and you’re looking for a quick way to get more out of investments you’ve already made

You’re in luck! The Marsden Marketing team strongly believes in repurposing and reusing content to extend its life. There are many benefits, including saving time, increasing return on existing content, and creating breadth of assets across a topic (which helps improve SEO and user experiences). 

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The Challenges of Bringing Your Dog to Work

Posted by Will Walker

Thu, Sep 21, 2017 @ 09:30 AM

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Lessons from the Digital Marketing Dog Henry

There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, and finding the time to juggle internal work keeps me on my toes. When I started at Marsden Marketing, I knew to expect these typical agency challenges. I was not prepared for a completely different set of challenges related to one of my best pals. 

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The End of an Era: My IP Address Has Changed

Posted by Will Walker

Wed, Jul 19, 2017 @ 08:00 AM

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A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all use every day.

I was preparing to make planned edits to a website. For security purposes, the website uses IP whitelisting to allow a specific set of IP addresses access to the admin portal, and I was suddenly blocked from login. A quick check of my IP address showed that it had changed. 

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How to Transform Your Blog Posts into Successful Video Marketing

Posted by Will Walker

Fri, May 19, 2017 @ 01:49 PM

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Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest transition is to transform your blog posts into engaging, quality videos.

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Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Posted by Will Walker

Tue, Apr 11, 2017 @ 10:39 AM

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It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series, we'll explore the common aspects of a B2B demand generation plan, as well as the steps you can take to tidy-up and streamline plan strategy. 

First up, the all-important website. Websites provide major curb appeal for businesses and are a primary tool for generating leads. Our first video details the annual updates you should schedule and tips for DIY upgrades to increase the impact of website marketing activities.

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Emails that engage & convert: An experiment

Posted by Will Walker

Tue, Feb 21, 2017 @ 10:00 AM

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When was the last time you dove head first into an experiment? If you’re like me, you haven’t seen much science action since a third-grade volcano project. However, experiments are essential to the development of knowledge. Where would our world be if Pavlov hadn’t taught us about the ability to condition dogs to salivate (although my Great Pyrenees drools without human intervention). To get myself back into the experiment game, I decided to test the foundation of B2B digital marketing: email.

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How to Implement Inbound Marketing for SaaS Companies

Posted by Will Walker

Tue, Nov 29, 2016 @ 09:15 AM

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Inbound marketing has quickly become the standard for SaaS marketing strategy. Software as a service businesses are constantly under pressure to grow new sales and reduce the costs of acquisition. Inbound marketing helps SaaS companies meet aggressive goals by offering a scalable solution for generating leads at lower costs. In fact, a report by HubSpot shows that inbound practices provide the highest quality leads. HubSpot’s basics of inbound and seven strategies for SaaS inbound marketing blogs offer a wealth of tips for those just learning how inbound can enable marketing teams. However, the real challenge facing SaaS marketers is applying those tactics in practice.

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