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The Marsden Marketing Blog

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Will Walker

Will Walker

Will is a Marketing Manager at Marsden Marketing. A passion for results drives Will’s ability to find solutions to problems. He’s always ready and waiting to analyze a situation, research remedies, and execute a strategy to improve measurable outcomes.

Will Walker

Will Walker
Will is a Marketing Manager at Marsden Marketing. A passion for results drives Will’s ability to find solutions to problems. He’s always ready and waiting to analyze a situation, research remedies, and execute a strategy to improve measurable outcomes.

Posts by Will Walker :

January, 10 2019

LinkedIn Best Practices for B2B Companies

Social Media

B2B companies must be hyper focused on connecting with their target audience in the right channels. The number of people involved in B2B purchases decisions is 6.8 people on average (CEB), and they ea[...] Read More

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December, 20 2018

The Best of the 2018 Marsden Marketing Blog

B2B Marketing

As the end of 2018 quickly approaches, we find ourselves reflecting on the articles and posts we've written throughout the year. Looking back, we focused on a variety of topics within the broader scop[...] Read More

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November, 08 2018

How You Can Better Leverage Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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August, 23 2018

How to Spend Less Time Prospecting and More Time Selling

Lead Generation Sales and Marketing Demand Generation

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

B2B Marketing Marketing Strategy Integrated Campaign

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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November, 30 2017

Integrate Demand Generation into Your Marketing Campaigns

Lead Generation Demand Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

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September, 21 2017

The Challenges of Bringing Your Dog to Work

Digital Marketing Agency Marsden Marketing

Lessons from the Digital Marketing Dog Henry There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, [...] Read More

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July, 19 2017

The End of an Era: My IP Address Has Changed

Digital Marketing

A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all u[...] Read More

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