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The Marsden Marketing Blog

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Will Walker

Will Walker

Will is a Marketing Manager at Marsden Marketing.

Will Walker

Will Walker
Will is a Marketing Manager at Marsden Marketing.

Posts by Will Walker :

November, 08 2018

How You Can Better Leverage Buyer Personas to Drive Growth

Content Marketing

To make sure you capture every little detail about who your customers are, what they do, what they stress over, what their pain points are, and how they make decisions, you embark on a study that incl[...] Read More

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November, 01 2018

Infographic: 7 Steps for A Winning Unique Value Proposition

Branding Marketing Strategy

Your unique value proposition (UVP) is the promise of the value your product or service will provide to your target market, and should be the basis for your company’s marketing and brand messaging. A [...] Read More

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August, 23 2018

How to Spend Less Time Prospecting and More Time Selling

Sales and Marketing Lead Generation Demand Generation

Do you find yourself spending more time searching and following up with new leads rather than having meaningful conversations? Here are 3 tips to help you spend less time prospecting and more time sel[...] Read More

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May, 09 2018

Where does outbound marketing fit for B2B companies?

Marketing Strategy Integrated Campaign B2B Marketing

Over the last several years, outbound marketing has gotten a bad reputation. Most marketers are aware that 57% of the purchase decision is already complete before the customer calls a sales rep (CEB) [...] Read More

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November, 30 2017

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

Demand Generation Lead Generation

We’re seeing a huge shift in marketing strategy toward holistic demand generation. More than ever before, marketing teams are being held responsible for generating revenue, and demand generation provi[...] Read More

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October, 27 2017

How to Repurpose Content – And Get More Leads

Content Marketing Lead Generation

If you’re thinking about repurposing content, you’ve probably ended up here for two main reasons: You need new content but don’t have the resources (time, team, money) to push something out It’s crunc[...] Read More

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September, 21 2017

The Challenges of Bringing Your Dog to Work

Digital Marketing Agency Marsden Marketing

Lessons from the Digital Marketing Dog Henry There are many challenges of working in a marketing agency. Managing different workflows for multiple clients, staying up-to-date on new marketing trends, [...] Read More

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July, 19 2017

The End of an Era: My IP Address Has Changed

Digital Marketing

A major challenge of working in the digital space is constantly changing technology. Last week, I was surprised by the extinction of a commonplace aspect of internet-connected technology that we all u[...] Read More

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May, 19 2017

How to Transform Your Blog Posts into Successful Video Marketing

Video Marketing Inbound Marketing

Getting started on a B2B video marketing strategy starts with quality content. Here’s a secret: if you’ve been actively blogging, you already have great content. If you’re new to video, the smoothest [...] Read More

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April, 11 2017

Spring Cleaning, Part 1 of 4: Updating Website Content and SEO

Video Video Marketing Website Design

It's that time of year — time to dust off the cobwebs of your marketing program and give it an old-fashioned spring cleaning. This is the start of a four-part series, "Spring Cleaning." In this series[...] Read More

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From Twitter

What it Takes to Integrate Demand Generation into Your Marketing Campaigns

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